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  • Lauren Billings

    Launching a New Website for Your Law Firm

    The most important aspects of your web design are in the areas of "search engine friendliness" and "usability". Having a website that is search engine friendly will allow you to get free traffic from search engines when users look for an attorney in your area, and having a website that is accessible and user friendly will keep users on your site longer and they will be more likely to contact...

  • Joel McLaughlin

    Law Firm Search Engine Optimization & Marketing - What Results should you Expect?

    It is a sad fact, but many online businesses spend an exorbitant amount of money trying to obtain high visibility and excellent rankings. Why is it so hard? Many firms that claim to be experts in SEO and marketing simply do not really have the knowledge and expertise it takes to produce the results they claim they can. While they may have some knowledge, it takes more than a basic understanding...

  • Rosalie Hamilton

    Your Phone Style: Asset or Liability?

    In this day of virtual business transacting, telephone technique is important. Major business deals are initiated, developed, and consummated without the parties ever having met each other except by phone. Ongoing business relationships are sometimes maintained only by phone. Make no mistake -- we assess people's intelligence, manners, sincerity, business acumen, and other attributes through...

  • Margaret Grisdela

    Successful Networking: What to Say after "Hello"

    As the hectic pace of holiday parties approaches, now is the time to invest a few minutes in reviewing your business development goals. Start by identifying the number and type of new contacts you want to make each month. Since many attorneys get a significant amount of their business from referrals and positive “word of mouth,” planning what you want to say can be time well spent. Adding...