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The world has watched in recent years as Twitter, Facebook and other social media sites have...
Royalty arrangements within patent licenses have long been constrained by an almost 50 year...
A Banker's Guide to the Major Considerations in Handling OREO/REO. A discussion by former...
Open-ended horse deals are quickly coming to an end. Florida has a statute (Section 535.16...
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You will learn valuable lessons, however, from analyzing the practices of two or three experts in your field. Study their professional qualifications, appearance, communication skills, and reputation among their peers, and note how they market themselves and the fees they charge. After objectively assessing your own strengths and weaknesses, determine your competitive advantage. Is your...
Critical to successful marketing is not just generating laundry lists of good ideas on how to promote the practice. There are literally hundreds of good ideas and thousands of communications vehicles. Rather, the key to effective marketing is selecting which of these ideas and which of these vehicles is best suited to achieve firm objectives…. and this is the critical part….within the constraints...
Website traffic can be as useful as Atlanta traffic. Here are 5 ways to get more visitors to contact your firm. This morning I was in the office catching up on some email. It was interesting that the majority of marketing articles in my mailbox talked about how to generate website "traffic" from one source or another. A successful business, they claimed, requires SEO, pay-per-click, Facebook...
Negative keywords are one important way to improve click-through rates for a search engine marketing campaign. First, let's start with a definition of negative keywords. Quite simply, they are words that you want to filter out of your legal marketing campaign. Here are two ways you can identify and remove negative keywords. 1. Google AdWords provides a "Negative Keywords" link at the bottom...