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  • Rosalie Hamilton

    Your Phone Style: Asset or Liability?

    In this day of virtual business transacting, telephone technique is important. Major business deals are initiated, developed, and consummated without the parties ever having met each other except by phone. Ongoing business relationships are sometimes maintained only by phone. Make no mistake -- we assess people's intelligence, manners, sincerity, business acumen, and other attributes through...

  • Joel McLaughlin

    SEO - Marketing your Lawyer or Attorney Business Locally

    Do you advertise your attorney or law firm business more toward a local audience? This can be tough when dealing with search engines. There are SEO strategies that can be put in to place to help you get much higher visibility in your local area. Most legal firms do not market globally, so you need to make certain that your website is seen by the people in your area who may one day need your...

  • Margaret Grisdela

    Help, My Clients are Bankrupt!

    So lamented a local bankruptcy attorney at a business development seminar I recently taught. “My clients need therapy,” chimed in a real estate lawyer. Many attorneys today are struggling to generate the high volume of qualified leads needed to keep the lights on while achieving the goal of a six-figure salary. Where can you find all these prospects? Read on for ten free or low cost business...

  • Greg Wildman, President of OVC Lawyer Marketing

    9 Tips for Today's Attorney Marketing Strategy

    A recent article published by the American Bar Association urges attorneys to turn their best intentions into best practices. These suggestions may trigger a few new ideas for marketing your practice: 1. The 80/20 Rule: Referrals still remain an integral component of any law practice. Eighty percent of new clients are referred by the remaining 20 percent of your current clients. Take the...