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  • Pam Day

    What You Should Consider When Writing Content for Your Practice Area Pages

    Who are your users? What are your users’ most important problems? What are you users looking to learn when they visit your website? Tailor Your Content to Meet the Needs of Your Users Once you have a better understanding of who your users are and what they are searching for, you can begin the process of writing helpful content that meets their needs. If the majority of your users are unfamiliar...

  • Cindy LeClaire

    Law Firm Website Apps – Mobile Apps

    Legal apps emerged as the mobile device market grew by leaps and bounds. In a few short years, there were legal apps at every turn —apps for time tracking, billing, calendars, communications and Black’s Law Dictionary. Cliff Maier reference apps, for example, contain the Federal Rules of Civil Procedure and Appellate Procedure. In some areas, attorneys can use mobile applications to access...

  • Sally Kane

    How to Pitch a Publication: A Guide to Getting Published for Attorneys, Part I – Researching Media Outlets

    Publishing articles is an excellent way to boost your online authority, establish yourself as a thought leader in your practice area and drive traffic to your website. Publishing in today’s leading media outlets involves more than just sending your article to the outlet and hoping it will be published. Most editors require you to pitch your idea before they will assign a story. Writing the...

  • Margaret Grisdela

    Wall Street to Main Street: How Law Firms can Survive Market Turbulence

    Federal Reserve Board Chairman Ben Bernanke shared his economic concerns with Congress today. "The possibility of higher energy prices, tighter credit conditions, and a still-deeper contraction in housing markets all represent significant downside risks to the outlook for growth," Bernanke said. What is a law firm managing partner to do when preparing to weather today's troubled market...