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  • Gyi Tsakalakis

    Visitors, Prospects, Clients

    There are numerous links in the chain of getting new clients from the Web. If any one of these links is weak, or severed, your chances of having success will be notably reduced: Site visitors Law practice web marketing has to start out with visitors. Needless to say, if you don’t get targeted visitors to your website, it is quite not likely that you will be able to get new clients. But...

  • Margaret Grisdela

    How to Attract Prospects with Search Engine Marketing

    Another client with an AmLaw 100 firm was disappointed when, after purchasing online listings in several additional legal directories, he did not immediately see his bio page start to appear naturally on the first page of Google search results. This changed as soon as we launched a Google AdWords campaign. The truth is that business development on the Internet, like other types of marketing...

  • Web Perseverance, Inc., Cindy LeClaire

    Web Perseverance Launches New York Attorneys’ Websites

    Internet Marketing and Business Consultants Almost every business today has a need for web presence. After all, through social media, companies are merely a touch away on someone’s smart phone. Web Perseverance helps companies market themselves and remain competitive in the digital age. We can maximize your presence on the web and help you effectively reach out and drive business. Three...

  • Ray Horak

    Choose Your Words Carefully

    In this article, Ray Horak makes the point that effective communications is all about choosing the right words. The corollary is that ineffective communications is all about choosing the wrong, or perhaps intentionally vague, words. That's where interpretation comes into play, and that's where technical experts and even lexicographers get involved. Horak shares some interesting examples...