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Marketing for Expert Witnesses

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  • David Slovin, President, PracticeProfs Inc.

    How Much Time Do You Spend Marketing to Prospective Clients?

    Putting a cheesy marketing metaphor to work for your firm. I was meeting with a prospective client last week, trying to convince the principals that they could cut out a good chunk of their advertising budget and improve marketing results by just implementing an ongoing content marketing campaign. The group was having difficulty understanding why an established firm needed to keep pushing...

  • Nina Ivanichvili

    Knowledge is Power in Marketing to Law Firm's Foreign-Born Clients

    As a lawyer, you feel pressure in the crowded marketplace. More often than not, penny-wise prospects view your services as just a fungible commodity. You recognize the increasing importance of differentiating your services to avoid the gloomy alternative of competing exclusively on price. Such differentiation becomes even more significant when marketing to the individuals who don't share...

  • Margaret Grisdela

    How to Get Speaking Engagements: Tips for Attorneys

    You know the conferences where the movers and shakers in your industry meet to stay abreast of current events in the legal industry. Getting a seat on the podium will strengthen your position as a leading attorney in your field. It is never too early to start your quest for speaking engagements. Major annual events book their speakers a minimum of 6 to 12 months in advance. The sooner you...

  • Rosalie Hamilton

    How Much to Say in the Initial Inquiry Call

    How much opinion to share with the attorney in the initial inquiry call is a question often discussed at expert witness gatherings. Attorneys have certainly taken advantage of experts in two ways - the expert wanting to understand as much as possible about the case before committing, and a natural inclination to be of help. This has resulted in 1) being named as the expert without being...