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  • Gyi Tsakalakis

    Two Law Firm Internet Marketing Strategies You May Not Have Considered

    As you probably know, there are a lot of ways to acquire links to your law firm's website. While we have all heard of reciprocal linking, content exchanging, article marketing, and directory submissions, there are many lesser-discussed techniques that can have a great impact on your law firm Internet marketing results. Here are two that we have seen work well. Sponsorships Many non-profit...

  • Rosalie Hamilton

    How Much to Say in the Initial Inquiry Call

    How much opinion to share with the attorney in the initial inquiry call is a question often discussed at expert witness gatherings. Attorneys have certainly taken advantage of experts in two ways - the expert wanting to understand as much as possible about the case before committing, and a natural inclination to be of help. This has resulted in 1) being named as the expert without being...

  • Margaret Grisdela

    How to Get Speaking Engagements: Tips for Attorneys

    You know the conferences where the movers and shakers in your industry meet to stay abreast of current events in the legal industry. Getting a seat on the podium will strengthen your position as a leading attorney in your field. It is never too early to start your quest for speaking engagements. Major annual events book their speakers a minimum of 6 to 12 months in advance. The sooner you...

  • Rosalie Hamilton

    Your Phone Style: Asset or Liability?

    In this day of virtual business transacting, telephone technique is important. Major business deals are initiated, developed, and consummated without the parties ever having met each other except by phone. Ongoing business relationships are sometimes maintained only by phone. Make no mistake -- we assess people's intelligence, manners, sincerity, business acumen, and other attributes through...