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  • Gyi Tsakalakis

    Two Law Firm Internet Marketing Strategies You May Not Have Considered

    As you probably know, there are a lot of ways to acquire links to your law firm's website. While we have all heard of reciprocal linking, content exchanging, article marketing, and directory submissions, there are many lesser-discussed techniques that can have a great impact on your law firm Internet marketing results. Here are two that we have seen work well. Sponsorships Many non-profit...

  • Margaret Grisdela

    How to Become an Expert Witness - Part 1: Expert Witness and Forensics Defined

    Miami CSI and other TV crime solving shows captivate viewer attention with the glamour, excitement, and challenge of forensic police activity. We watch as the prosecutor insists on hard, incriminating evidence that will withstand court scrutiny to put the bad guys behind bars. If you are considering a forensic career, this five-part series will explain the role of the expert witness and...

  • Joel McLaughlin

    Law Firm Search Engine Optimization & Marketing - What Results should you Expect?

    It is a sad fact, but many online businesses spend an exorbitant amount of money trying to obtain high visibility and excellent rankings. Why is it so hard? Many firms that claim to be experts in SEO and marketing simply do not really have the knowledge and expertise it takes to produce the results they claim they can. While they may have some knowledge, it takes more than a basic understanding...

  • Margaret Grisdela

    How to Become an Expert Witness - Part 2: The Forensic Career Path

    Education is one path to a forensic practice. Many colleges and universities now offer undergraduate or graduate degree programs in forensic accounting, forensic engineering, and other professions. Once out of school, a young professional can seek employment with a firm that focuses exclusively on litigation support in their industry. An equally popular choice is to join the forensic practice...