How to Write Wining Title Tags
The title tag is one of the most critical factors in achieving high search engine rankings. Despite its importance, it is often overlooked by webmasters and others working to optimize website content for search engine results.
Located at the top of a web browser, the title page tells readers about the content of the page. Title tags are also used by search engines and typically appear in the first line of search results. In the HTML coding for your site, the title tag may look something like this:
Title Meta Tags: Key Factors in Law Firm Internet Marketing and SEO
To maximize the number of visitors to your site, title tags should:
-- Be less than 80 characters, with no special characters
-- Accurately describe the page’s content
-- Include keywords specific to your product, service and/or geographic area
-- Be different for each web page
Take a look at the title tag on your web pages and see if they pass these tests. Unfortunately, it’s not unusual for the title tag to simply consist of the law firm name without any supporting keywords.
Getting the Most of your Description Meta Tag
Imagine that a prospect has just conducted a web search for “personal injury attorney.” What makes that prospect decide to click on www.attorney#1.com versus www.attorney#2.com? Chances are it was the description meta tag, or the information that appeared underneath a website’s title on the search engine results page (SERP).
Meta tag descriptions are important not only because they inform readers of a web page’s content, but search engines may use them as a “snippet” to describe the content of a web page when displayed on the results page. In this regard, the description tag serves as a kind of “advertisement” for your site. In HTML code, a description meta tag may look something like this:
META NAME =”description” content=”Meta Tag Descriptions for Law Firm Websites”
For the best results, the description meta tag should:
-- Be less than 200 characters because search engines do not display more than that number
-- Accurately and concisely reflect content on a web page
-- Include keywords relevant to your product, service or geographic location
-- Be different for each web page
The description meta tag is not used as a factor by Google in determining page rank.
Writing Keyword Meta Tags That Maximize Visibility
The right keywords are essential when optimizing your law firm website. They are the words or phrases that an average person might type into a search engine when trying to find a personal injury lawyer or a divorce attorney. If a web user types one of the keywords from your website into a search engine like Google, an ideal situation is that your website will be among the first to appear on the search engine results page (SERP).
One way to maximize the use of keywords in your law firm website is to include them in meta tags. In the HTML coding for your site, the keyword meta tag may look like this:
META NAME-“keywords” CONTENT=”Miami personal injury lawyer, South Florida accident attorney, injury law”
When writing keywords, you should follow a few rules:
-- Meta tag keywords should have fewer than 10 words
-- Every keyword should appear somewhere in the body of the website
-- Be careful about using a keyword more than twice, or the search engine may view the site as spam
-- Keywords should be page-specific, with no two pages having the same keywords
While the keyword meta tag is not used as a factor by Google in determining web search rankings, it is still recommended for inclusion on every web page.
HINT: Search for an automated “meta tag analyzer” online to evaluate your own meta tags.
Remember, never stop marketing! The author invites your questions and comments.
ABOUT THE AUTHOR: Margaret Grisdela, Internet Marketing and Law Firm Consultant
Margaret Grisdela is the author of "Courting Your Clients" and president of Legal Expert Connections, a national legal marketing agency serving attorneys and experts. Your business development is our #1 priority, and expert promotion is our core competency. We help you attract qualified leads through thought leader and Internet marketing campaigns.
Our services, all designed to position you as an expert, include article placement, speaking engagements, publicity (PR), search engine marketing, law firm brochures, and more. Some services are available on a pay-for-performance basis.
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A few very simple lines of HTML code have the power to help or hinder your website’s search engine performance. Known as “meta tags,” these short commands describe the contents of a web page. Google, Yahoo, Bing, and other search engines use meta tags to varying degrees in promoting and displaying your web site to interested searchers. This article describes the title tag, description tag, and keyword tag to help you optimize your Internet marketing efforts.
While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer. For specific technical or legal advice on the information provided and related topics, please contact the author.