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  • 5 Attorney & Expert Marketing Tips for September
    Labor Day marks the beginning of a serious new selling cycle for law firms and experts, as summer vacations fade into memories. Here are some quick legal marketing tips designed to attract more clients.
    By Margaret Grisdela
  • Franchise Disclosure Documents (FDD) - Mission Accomplished?
    Franchise Disclosure Documents are a good concept in theory. Unfortunately, reality plays a more important role and reveals an entirely different picture. Here are some of my observations, based on twenty-eight plus years of experience in the franchise industry as a franchise attorney, franchise expert and former franchise owner. During this time, I’ve drafted, reviewed and negotiated over 500 Franchise Disclosure Documents.
    By Kevin B. Murphy, B.S, M.B.A., J.D.
  • How to Attract Prospects with Search Engine Marketing
    A client recently confided that he discovered the need for search engine marketing only after he built a new web site. Expecting that "if you build it, they will come," this sophisticated international attorney was surprised to learn that launching a new web site is only the first step in the continual effort to get business over the Internet.
    By Margaret Grisdela