Forensic, General & Medical
Expert Witnesses

Marketing & Advertising Expert Witness: New York, Connecticut, Florida

BrandMarketing Services, Ltd. - Dr. Larry Chiagouris (New York, Connecticut and Florida)

BrandMarketing Services, Ltd. - Dr. Larry Chiagouris (New York, Connecticut and Florida)

5000 Gasparilla Road
Boca Grande, Florida 33921

Phone(917) 902-2610

Website www.brandmarketingltd.com
E-mail  Send an email

Expert WitnessForensic ExpertSpeaker
Dr. Larry Chiagouris has served as an expert witness on marketing and advertising issues at the federal/state court levels and arbitration venues. A rare combination of an expert who has both substantial experience as a Fortune 500 senior executive and an accomplished academician. Called a “branding guru” and "consumer behavior expert" by the media and one of the best and brightest researchers. Past Chairman of the Advertising Research Foundation and served as member of Board of Directors of the American Marketing Association.

Services

Litigation experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 60 cases
• Several cases include elements of intellectual property issues
• Several cases involve branding or brand management issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions and arbitration venues
• Engaged by both large multinational law firms and small boutique firms
• Class action cases for both plaintiffs and defendants


BrandMarketing Services, Ltd. provides expert opinion and consulting marketing and market research services that are designed to enhance the growth and revenue of our clients. Our legal services are based on federal and state court support for plaintiffs and defendants. We go beyond providing data. Instead, our engagements provide clear courses of action that are reasonable and executable. And we always remain ready to work with our clients to assure that they have a partner to turn recommendations into business reality and success.

Recent engagements have been conducted in collaboration with the following law firms:

Akerman
Akin Gump Strauss Hauer & Feld
Anthony Ostlund Baer & Louwagie, P.A.
Baker & McKenzie
Barr, Murman, Tonelli
Bennett, Bricklin & Saltzburg
Bilzin Sumberg Baena Price & Axelrod LLP
Buchanan Ingersoll & Rooney PC
Carroll, Burdick & McDonough LLP
Davis Wright Tremaine LLP
Day Pitney
Dorsey Whitney
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Frankel & Abrams
Gibbons
Harrington, Ocko & Monk, LLP
Jackson Walker
Kellogg, Huber, Hansen, Todd, Evans & Figel
Jones Day
Kitch Drutchas Wagner Valitutti & Sherbrook
Lackenbach Siegel LLP
Loeb & Loeb
McDonnell Boehnen Hulbert & Berghoff LLP
Nixon Peabody
Proskauer Rose
Ropers, Majeski, Kohn & Bentley
Russ August & Kabat
Samuel Hirsch & Associates
Sheppard, Mullin, Richter & Hampton
Sidley Austin
Skousen Law
Stevens & Lee
Thomas, Thomas & Hafer
Vinson & Elkins, LLP
Vorys, Sater, Seymour and Pease
Wachtell, Lipton, Rosen & Katz


BrandMarketing Services complements existing client capabilities and enhances them by adding our considerable experience base to the existing client resources. Our services are targeted to clients, law firms, venture capital and agency organizations and include the following:

- Expert Witness and Marketing Strategy
Intellectual Property
Lanham Act
Trademarks & Patents
Class Actions
Secondary meaning
Confusion and reverse confusion
Cooperative Advertising
MLM and multilevel direct selling and network marketing
Depositions, declarations and affidavit support
Vision, Mission and Opportunity Assessment
Marketing and Advertising Plans
Sales and Distribution Strategy
Market Segmentation
Product Positioning
Brand Strategy and Brand Equity Specification

- New Product Development
Idea Generation
Product Specification
Product Testing
Demand Forecasting
Launch Plan Creation

- Marketing Communications
Account Planning
Communications Strategy
Creative Strategy Direction and Brief
Spending Models
Budget Allocation
Communications Testing
Communications Tracking

- Marketing Productivity Improvement
Marketing Audits
Customer Relationship Management System Development
Brand Equity Measurement
Marketing Program Evaluation
In-House Seminar Programs
Benchmarking Best Practices


Litigation Support Services

BrandMarketing Services, Ltd. is based on experience at the federal and state court levels, to offer marketing and advertising expertise as an expert witness. Our senior team members have provided oral testimony, have been deposed or provided written declarations and affidavits. They have worked for both plaintiffs and defendants.

Areas of Expertise

Additional Expertise:

Packaging, Claims, Technology, Telecommunications, Education Program Reviews.

Profile

Experience in connection with several federal and state courts, arbitration venues and the Consumer Financial Protection Bureau (CFPB). Have provided testimony in the form of trials, hearings and depositions on more than 40 occasions.

A rare combination of an expert who has both substantial experience as an accomplished and highly published academician and as a senior executive. Particular expertise related to intellectual property, consumer fraud, trade secrets, advertising/branding, Internet/eCommerce and direct marketing, contract disputes involving marketing issues, and market/survey research issues. Unique combination of senior expert witness and consultant bringing both senior industry client side and agency executive experiences for Fortune 500 companies as well academic work at leading graduate schools of business. Called a “branding guru” and "consumer behavior expert" by the media and one of the best and brightest researchers. Combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.

Consulting Practice

All States

More Information

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Professional Experience

Industry Experience:


President, BrandMarketing Services, Ltd., 1994 to present, Marketing, branding and advertising consulting firm organized to provide expert witness services to law firms and strategic consultation to Fortune 500 and emerging growth companies. Key litigation support has involved class actions suits representing both plaintiff and defendant. Provision of expert opinion for cases involving Coors Brewing, Avis Rental Car, Sprint and Fruit of the Loom. Key industry consultation has involved Merrill Lynch, McDonald’s, Marriott, Prudential, AT&T, JP Morgan Chase, L-3 Communications, Grey Advertising, US Army National Guard, TMP Worldwide and Visa International.

Vice President and Chief Marketing Officer, eCode.com, 2000-2001, responsible for all marketing, business development and marketing communications related initiatives for Silicon Valley startup focused on brand building Internet initiatives.

Vice President and Director of Strategic Planning and Research, Starz Encore Movie Group, 1998-2000, responsible for all strategic development business issues, marketing, and marketing communications related initiatives for international media company.

Executive Vice President of Creamer Dickson Basford Public Relations and President of CDB Research and Consulting, a subsidiary of Creamer Dickson Basford, 1994-1998. Served in the capacity of Executive Vice President and Director of Client Services of top ten public relations firm and also President of its subsidiary, CDB Research & Consulting. In this dual capacity, directed client pr programs in a wide variety of industries and also directed client consulting engagements with Fortune 500 companies. Co-developed the service WebDiagnostics, an approach to assessing Internet marketing programs.

Executive Vice President, Backer Spielvogel Bates (now organized as Bates Worldwide Advertising), 1991 to 1994 Served in the capacity of head of strategic planning and research services for the agency and its clients.

Senior Vice President, Bozell Jacobs Kenyon and Eckhardt Advertising, 1989 to 1991.
Served in the capacity of head of strategic services and research for the agency and its clients.

Vice President, Grey Advertising, 1983 to 1989
Directed group of account planners and market researchers.

Manager, AT&T, 1975 to 1983

Hired on the fast track high-risk high reward program, progressing through wide variety of functional assignments, including econometrics, finance, technology planning (working with Bell Labs), manufacturing and marketing planning related to product demand and cross elasticity of demand.


Academic Experience:


Professor of Marketing, Lubin School of Business, Pace University in New York City, 2002-Present. Full-time tenured Professor. Courses and lectures include: New Product Development, Survey Research, Advertising and Promotion (Including Intellectual Property and Trademark/Copyright Issues), Media Planning and Buying, Advanced Marketing Management, and Marketing Strategy and eCommerce at the graduate level.

Adjunct Professor of Marketing, Nova Southeastern University, H. Wayne Huizenga School of Business Doctoral Program, 1991 - 2007

Adjunct Professor of Marketing, New York University Graduate Stern Graduate School of Business, 1989 - 1991


Legal Experience & Services

Case experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 50 cases
• Several cases include elements of intellectual property issues
• Several cases involve false and misleading advertising issues
• Several cases involve branding or brand management issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases divided between plaintiffs and defendants


December 2016
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK


Case No.: 16-CV-2716
NOAH BANK, a banking institution chartered under the laws of the Commonwealth of Pennsylvania, Plaintiff
against
NOA BANK, a banking institution chartered
under the laws of the State of Georgia, JUNG
HO KIM, a citizen of the State of Georgia,
DAVID SUH (Byung Chan Suh), a citizen of the
Commonwealth of Pennsylvania and DOES
I through X, inclusive,
Working for Plaintiff/Written opinion, deposed and provide testimony at trial
Engaged by: Stevens & Lee
Issues and key words: Lanham Act, trademark, branding, consumer behavior, banking industry, Korean American market, business loans


September 2016
SUPERIOR COURT OF CALIFORNIA
IN AND FOR THE COUNTY OF ALAMEDA
CASE NO. RG15770490
THE PEOPLE OF THE STATE OF CALIFORNIA
Plaintiff,
against
NATIONWIDE BIWEEKLY ADMINISTRATION, INC., an Ohio Corporation; LOAN PAYMENT ADMINISTRATION LLC, an Ohio limited liability company; DANIEL LIPSKY,
an individual; and DOES 1 through 25, inclusive,
Working for Defendant/deposed and expected to provide testimony at trial
Engaged by: Law Offices of Sean Ponist P.C
Issues and keywords: False and misleading advertising, fraud, direct marketing, Internet, consumer behavior, survey research, mortgages


September 2016
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA
Civil Action: 3:15-cv-02106-RS
CONSUMER FINANCIAL PROTECTION BUREAU
Plaintiff,
against
NATIONWIDE BIWEEKLY ADMINISTRATION, INC., LOAN PAYMENT ADMINISTRATION LLC, AND DANIEL S. LIPSKY,
Worked for Defendant/Written opinion, deposed and provided testimony at trial
Engaged by: Law Offices of Sean Ponist P.C.
Issues and keywords: False and misleading advertising, fraud, direct marketing, Internet, consumer behavior, survey research, mortgages


April 2016
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
SOUTHERN DIVISION
Case 8:15-sac-00246-DOC(Dam)
TOYO TIRE & RUBBER CO., LTD., a Japanese corporation,
and TOYO TIRE U.S.A. CORP., a California corporation,
Plaintiffs,
against
CIA WHEEL GROUP, a California Corporation,
DOUBLESTAR DONG FENG TYRE CO., LTD., a Chinese corporation,
QINGDAO DOUBLESTAR TIRE INDUSTRIAL CO, LTD., a Chinese corporation, DOUBLESTAR GROUP CORP., a Chinese corporation,
HONG KONG TRI-ACE TIRE CO., LTD., a Chinese corporation;
and JINLIN MA, an individual.
Worked for Plaintiff/Written opinion and deposed
Engaged by: Foley & Lardner LLP
Issues and keywords: Trade dress, patent, Lanham Act, tires, print advertising, social media, design, consumer behavior, survey research


January 2016
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF VIRGINIA
ALEXANDRIA DIVISION
CIVIL ACTION No. 1:15-cv-01177-GBL-TCB
CUSTOMINK, LLC
Plaintiff
against
PRINTFLY d/b/a RushOrderTees.com
Worked for Defendant/Written opinion
Engaged by: Franklin & Prokopik
Issues and keywords: Trade secrets, copyright, trademark, apparel


November 2015
UNITED STATES DISTRICT COURT
DISTRICT OF OREGON
PORTLAND DIVISION
Case 3:14-cv-00254-HZ
JOHN MARTIN KEARNEY, an Oregon
resident; ROBIN A. BECK, a Colorado
resident; CARLY LaFOREST, a
Michigan resident; SHANE ALLPORT, a
Michigan resident; ALYSIA ROWE, a
Michigan resident; RICHARD
SCHEMPP, a California resident; and,
JEFFREY PAUL GILPIN, JR., a
Washington resident; each on behalf of
themselves and all similarly situated
persons,
Plaintiffs,
against
EQUILON ENTERPRISES, LLC, a
Delaware corporation dba SHELL OIL
PRODUCTS US,
Worked for Defendant/Written opinion
Engaged by: Greensfelder, Hemker & Gale, P.C.
Issues and keywords: Consumer fraud, class action, advertising, disclosures, sales promotions, gasoline stations, false advertising, ski industry


October 2015
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF FLORIDA
Case No.: 9:14-cv-81241-KAM
COMPASS ITECH, LLC,
Plaintiff
against
EVESTMENT ALLIANCE, LLC,
Worked for Defendant/Written opinion and deposed
Engaged by: Akerman, LLP
Issues and keywords: Trade secrets, database marketing, financial services, investors and fund managers


September 2015
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF FLORIDA
WEST PALM BEACH DIVISION
Case 9:15-cv-80463-RLR
INFINITY SALES GROUP, LLC a Florida
limited liability company,
Plaintiff
against
VALASSIS COMMUNICATION, INC., a
Delaware corporation, and VALASSIS DIRECT
MAIL, INC. a Delaware corporation
Worked for Plaintiff/Written opinion, deposed and expected to provide testimony at trial.
Engaged by: Baker & McKenzie LLP
Issues and keywords: Print advertising, bundled mail, shared mail, color, printing, Internet marketing, satellite television, consumer behavior


August 2015
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
Civ. Action No. 2:11-cv-06537
JOSE MENDEZ, individually, and on behalf of all others similarly situated,
Plaintiff
against
AVIS BUDGET GROUP, INC. D/B/A BUDGET RENT A CAR SYSTEM, INC. and AVIS RENT A CAR SYSTEM, LLC; AND HIGHWAY TOLL ADMINISTRATION, LLC
Worked for Defendants/Written opinion and deposed.
Engaged by: Day Pitney
Issues and keywords: Consumer fraud, Internet marketing, advertising, rental car industry, consumer behavior


July 2015
MOTOR VEHICLE REVIEW BOARD
STATE OF ILLINOIS
MVRB 278-15
Grossinger Autoplex, INC., Plaintiff
against
GENERAL MOTORS, LLC
Worked for Defendant/Written opinion, deposed and provided testimony at hearing
Engaged by: Jones Day
Issues and key words: Trademark, branding, media, consumer behavior, media, automotive


June 2015
STATE OF MINNESOTA DIVISION
COUNTY OF HENNEPIN
Case No.: 27-CV-14-12558
State of Minnesota by its Attorney General, Lori Swanson,
Plaintiff
against
Minnesota School of Business, Inc. d/b/a Minnesota School of Business and Globe University, Inc. d/b/a Globe University,
Worked for Defendants/Written opinion and provided testimony at trial
Engaged by: Anthony Ostlund Baer & Louwagie P.A.
Issues and keywords: Consumer fraud, education industry, Internet marketing


April 2015
JUDICIAL ARBITRATION AND MEDIATION SERVICES (JAMS)
Inform Ventures, LLC Claimant
against
Toyota Motor Services, Respondent
Worked for Respondent, deposed and provided testimony at arbitration hearing
Engaged by: Sidley-Austin
Issues and keywords: Media, co-op advertising, branding, public relations, event marketing, automotive industry


April 2015
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF ILLINOIS
EASTERN DIVISION
Case No. 1:14-cv-00119
MOTOR WERKS PARTNERS, LP,
Plaintiff
against
GENERAL MOTORS LLC
Working for Defendant/Written opinion and deposed and expected to provide testimony at trial
Engaged by: Jones Day
Issues and keywords: Trademark, branding, media, consumer behavior, media, automotive, sales practices


April 2015
UNITED STATES DISTRICT COURT
DISTRICT OF MINNESOTA DIVISION
Court File No. 14-cv-01831 (JRT-SER)
Plasti Dip International, Plaintiff
against
Rust-Oleum
Working for Plaintiff/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Briggs & Morgan
Issues and keywords: Lanham Act, branding, trademark, trade shows, advertising, media, automobile aftermarket industry, retail and resellers


April 2015
UNITED STATES DISTRICT COURT
FOR THE NORTHERN DISTRICT OF ILLINIOS
EASTERN DIVISION
Case No. 1:14-cv-00119
Motor Werks Partners, LP, Plaintiff
against
General Motors, LLC, Defendant
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Jones Day
Issues and keywords: dealers, automobile industry, retail and retailing, brands, branding, media, trademark, exclusivity


February 2015
UNITED STATES DISTRICT COURT
DISTRICT OF MINNESOTA
Civil No. 14-cv846 (SRN/BRT)
Mountain Marketing Group, LLC, and John A. Krueger d/b/a Krueger Law Firm, Plaintiffs
against
Heimerl & Lammers, LLC, a Minnesota limited liability company, Defendant
Worked for Plaintiff/Written opinion, deposed and provided testimony at trial
Engaged by: Moss & Barnett
Issues and keywords: Media, advertising, billboards, Lanham Act, brands, branding, trademark, law practice, 1-800 telephone numbers, vanity telephone numbers


February 2015
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
Case No.: 2:13-cv-04222-FMO (AGRx)
RUSSELL MINORU ONO, individually and on behalf of other members of the general public similarly situated, Plaintiffs
against
HEAD RACQUET SPORTS USA, Defendant
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Finnegan, Henderson, Farabow, Garrett & Dunner L.L.P.
Issues and keywords: Class action, tennis, false advertising, endorser, spokesperson, media


January 2015
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF WISCONSIN
Case 2:14-cv-00731
The Prestwick Group, Inc., Plaintiff
against
Landmark Studio, Ltd., Defendant
Worked for Plaintiff/Written opinion
Engaged by: Reinhart Boerner Van Deuren s.c
Issues and key words: Lanham Act, trade dress, golf industry, sales, direct marketing, trade shows, hospitality industry, education industry


December 2014
FOURTH JUDICIAL DISTRICT COURT
STATE OF UTAH COUNTY,
PROVO DEPARTMENT
Case No. 120100255
Young Living
against
dōTERRA et al,
Worked for Defendant/Written opinion and deposed
Engaged by: Smith L.C.; and Durham, Jones and Pinegar
Issues and key words: Multi-level marketing, network marketing, direct selling, health and beauty products, marketing mix, social media, pricing, distribution, sales, adverting and promotion, trade secrets


November 2014
UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF NEW JERSEY
Case No. 2:11-cv-06854-SDW-MCA
Orologio, Plaintiff
against
The Swatch Group.
Working for Defendant/Written opinion and expected to be deposed and provide testimony at trial
Engaged by: Wuersch & Gering LLP
Issues and key words: Cooperative advertising, media, Internet, branding, retail, survey research, unfair competition, jewelry industry


September 2014
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
Civil Action No.: 13-CV-13-01933 DOC (JPR)
POQUITO MAS LICENSING, INC., Plaintiff
against
TACO BELL CORP., California Corporation; and DOES 1-10, inclusive
Worked for Plaintiff/Written opinion
Engaged by Blakely Law Group
Issues and key words: Lanham Act, trademark, Internet, branding, brand equity, goodwill, survey research, reverse confusion, fast food industry, quick service restaurant industry


April 2014
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
WESTERN DIVISION
Case No.: CV 12-9942-GAF (AGRx)
LEGALZOOM.COM, INC., Plaintiff
against
ROCKET LAWYER. INC.,
Worked for Plaintiff/Written opinion
Engaged by: Glaser Weil Fink Jacobs Howard Avchen & Shapiro LLP
Issues and key words: Consumer fraud, Internet, search engines, affiliate marketing, direct marketing, false advertising, branding, brand equity, goodwill


March 2014
UNITED STATES DISTRICT COURT
WESTERN DISTRICT OF TEXAS
SAN ANTONIO DIVISION
Civil Action No. 5: 10-cv-966-OLG
INDACON, INC., Plaintiff
against
FACEBOOK, INC.,
Worked for Plaintiff/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Akin Gump Strauss Hauer & Feld LLP
Issues and key words: Internet, social media, Facebook, patent, value and damages, media


February 2014
UNITED STATES DISTRICT COURT
MIDDLE DISTRICT OF FLORIDA
Case No.: 8:12-cv-02897-RAL-TGW
LARRY DIMMITT CADILLAC, INC. et al., Plaintiff
against
GENERAL MOTORS, LLC
Worked for Defendant/Consultation
Engaged by: Jones Day
Issues and key words: Trademark, branding, media, consumer behavior, media, automotive


November 2013
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF NEW YORK
Case No.: CV 11-2122
JEAN ROBERT SAINT-JEAN and EDITH SAINT-JEAN, Plaintiff
against
EMIGRANT MORTGAGE COMPANY,
Worked for Defendant/Written opinion, deposed and provided testimony at trial
Engaged by: Dorsey & Whitney
Issues and key words: Discrimination, media, advertising, banking, mortgages, direct marketing


November 2013
UNITED STATES DISTRICT COURT
MIDDLE DISTRICT OF LOUISIANA
Case No.: 3:12-cv-121
BEST WESTERN INTERNATIONAL, INC., Plaintiff
against
JOSHI S. BHAGIRATH D/B/A WESTERN INN PLUS
Worked for Plaintiff/Written opinion in support of mediation
Engaged by: Frilot L.L.C.
Issues and key words: Lanham Act, trade dress, trademark, branding, Internet, advertising, media, Consumer confusion, consumer fraud, hospitality, travel


November 2013
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
Case No.: 11-5504(SDW)(MCA)
IMRAN CHAUDHRI, individually, and on behalf of all others similarly situated, Plaintiffs
against
OSRAM SYLVANIA, INC., and OSRAM SYVANIA PRODUCTS, INC.,
Worked for Plaintiff/Consultation to support mediation
Engaged by: Eichen, Crutchlow, Zaslow & McElroy, LLP
Issues and key words: Consumer confusion, consumer fraud, class action, false advertising, automotive, lighting


October 2013
AMERICAN ARBITRATION ASSOCIATION
Case No.: 13 147 y 00532 13
CA2, LLC and Carlos Ferreynros, Plaintiff
against
A2, LLC, Ariel Eroles and Alejandro Melguizo;
Worked for Defendant/Written opinion
Engaged through: Pearl Cohen Zedek Latzer Baratz LLP
Issues and key words: Trade secrets; brand equity, client theft, agency practices


September 2013
UNITED STATES DISTRICT COURT
WESTERN DISTRICT OF TEXAS
AUSTIN DIVISION
Civil Action No.: A-11-cv-929-LY
DDB Technologies, L.L.C., Plaintiff
against
FOX SPORTS INTERACTIVE MEDIA, LLC
Worked for Plaintiff/Written opinion, deposed and provided testimony at trial
Engaged by: McDonnell Boehnen Hulbert & Berghoff LLP
Issues and key words: Internet, media, value and damages, patent, sports


August 2013
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Case No.: 1:12-cv-07992-KBF
GUTHRIE HEALTHCARE, INC. et al., Plaintiff
against
CONTEXTMEDIA, INC
Worked for Plaintiff/Written opinion accepted by court in lieu of testimony
Engaged by: Stevens & Lee
Issues and key words: Lanham Act, trademark, branding, consumer behavior, media industry, healthcare


June 2013
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
CIVIL ACTION NO. 09-5582 (DMC) (JAD)
VINCENT LUPPINO, ET AL., Plaintiff
against
MERCEDES BENZ USA, LLC
Worked for Defendant/Written opinion and deposed
Engaged by: Gibbons, P.C. and also Carroll, Burdick & McDonough LLP
Issues and key words: class action, false advertising, automotive industry, media, consumer behavior


January 2013
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF FLORIDA
1:2012cv20671
BRAMAN, INC. et al., Plaintiff
against
GENERAL MOTORS, LLC
Worked for Defendant/Consultation
Engaged by: Jones Day
Issues and key words: Trademark, branding, media, consumer behavior, automotive


November 2012
NEW YORK SUPREME COURT
APPELLATE DIVISION - FIRST DEPARTMENT
Index No. 115551/2008
LAUREN SCLAFANI,
Plaintiff-Respondent,
against
BACARDI, U.S.A., INC., BACARDI CORPORATION, BACARDI BOTTLING CORPORATION and BACARDI IMPORTS, d/b/a BACARDI
Worked for Defendant-Respondent/ Consultation
Engaged by: Bilzin Sumberg Baena Price & Axelrod LLP
Issues and key words: Survey research, branding, consumer behavior, alcohol, on premises


September 2012
American Arbitration Association
65-457-000081-12
MORRIE'S EUROPEAN CAR SALES,
INC. d/b/a MORRIE'S CADILLAC-SAAB, Claimant,
against
GENERAL MOTORS LLC,
Worked for Respondent/Written opinion
Engaged by: Jones Day
Issues and key words: Sales practices, trademark, branding, consumer behavior, media, distribution, automotive


August 2012
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA
SAN FRANCISCO DIVISION,
3-cv-02912 JSW MEJ
NUANCE COMMUNICATIONS, INC., Plaintiff
against
ABBYY SOFTWARE HOUSE, et al.,
Worked for Defendant/Written opinion, deposed and provided testimony at trial
Engaged by: Finnegan, Henderson, Farabow, Garrett & Dunner L.L.P.,
Issues and key words: Lanham Act, patent, trade dress, trademark, survey research, branding, advertising, media, packaging, software, consumer behavior, distribution, Internet


June 2012
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF TEXAS
MARSHALL DIVISION,
2:09-CV-00257-JRG
TIVO, INC., Plaintiff
Against
VERIZON COMMUNICATIONS INC., et al.,
Worked for Defendant/Written Opinion and deposed
Engaged by: Kellogg, Huber, Hansen, Todd, Evans & Figel, P.L.L.C
Issues and key words: Lanham Act, patent, survey research, service valuation, telecommunications industry, entertainment industry, media industry, and consumer electronics industry


May 2012
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK,
10 Civ. 6370 (AKH) (HBP)
ULTRA RECORDS, INC., a New York
corporation, Plaintiff
against
ULTRA ENTERPRISES, INC., d/b/a
Ultra Music Festival, a Florida corporation,
Worked for Plaintiff/Written opinion and provided testimony in Federal Court
Engaged by: Frankel & Abrams
Issues and key words: Trademark, branding, Internet, and music industry


March 2012
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY, TRENTON VICINAGE
Civil File No. 10-3620 (JAP) (TJB)
THE KATIROLL COMPANY INC., Plaintiff
against
KATI ROLL AND PLATTERS INC.,
NIRAJ JIVANI AND RASIK JIVANI;
Working for Defendants/Written opinion; expected to provide testimony at trial
Engaged by: Bennett, Bricklin & Saltzburg LLC
Issues and key words: Lanham Act, survey research, consumer confusion, trademark, trade dress, branding, advertising, consumer confusion, and restaurant industry


February 2012
UNITED STATES DISTRICT COURT
PENNSYLVANIA MIDDLE DISTRICT
Civil File No. 10-3620 (JAP) (TJB)
CALIDAD AUTO TECH, INC., Plaintiff
against
SEARCH AUTOMOTIVE TECHNOLOGIES LLC
Working for Defendants/Consultation
Engaged by: Thomas, Thomas & Hafer LLP
Issues and key words: Lanham Act, trademark, consumer confusion, branding, advertising, automotive industry


September 2011
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF TEXAS
SFA Systems, LLC, Plaintiff
against
1-800-Flowers.com, Inc., Case No.: 6:09-cv-00340-LED;
BigMachines, Inc., Case No.: 6:10-cv-00300-LED;
Amazon.com, Inc., Case No.: 6:11-cv-00052-LED;
Amazon.com, Inc., Case No.: 6:11-cv-00398-LED;
Barnes & Noble, Case No.: 6:11-cv-00399-LED; and
BigMachines, Inc., Case No.: 6:10-cv-00400-LED
Worked for Plaintiff/Written opinion and deposition
Engaged by: Russ August & Kabat
Issues and key words: Lanham Act, patent, Internet, advertising, media, ecommerce


June 2011
UNITED STATES DISTRICT COURT
DISTRICT OF MINNESOTA
Civil File No. 09-cv-1091 (JNE/JSM)
AVIVA SPORTS, INC., Plaintiff
against
Fingerhut Direct Marketing, Inc., Menard, Inc., Kmart Corporation
and Manley Toys, Ltd.;
Worked for Defendants/Written Opinion and deposed
Engaged by: Anthony Ostlund Baer & Louwagie P.A.
Issues and key words: False advertising, consumer confusion, branding, Internet, pool industry, and toy industry


February 2011
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF NEW YORK
CV: 10 3673
PHILIP MORRIS USA, INC, Plaintiff
against
DENISE PASCHALL, d/b/a/ SMOKING ARROW SMOKE SHOP; NORMAN BELL d/b/a BELLE BELLE SMOKE SHOP; RONNE BELL d/b/a FLYING ARROWS SMOKE SHOP; and DOES ONE through TEN, inclusive
Worked for Defendants/Declaration - Written Opinion
Engaged by: James F. Simermeyer, P.C.
Issues and key words: Branding, brand protection, and tobacco industry


February 2011
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Civil Action No.: 09-cv-10182-(KMK)
VERSATILE HOUSEWEARS &
GARDENING SYSTEMS, INC., Plaintiff
against
THILL LOGISTICS, INC.;
SAS GROUP, INC.;
NAT, LLC; and
JORDAN DREW CORPORATION
Worked for Defendants/written opinion and provided testimony at trial
Engaged by: Harrington, Ocko & Monk, LLP
Issues and key words: Lanham Act, consumer confusion, branding, false advertising, media, consumer fraud, gardening industry


November 2010
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF TEXAS
Civil Action No.: 6:09-cv-479-LED
CLEAR WITH COMPUTERS, LLC, Plaintiff
against
HYUNDAI MOTOR AMERICA, INC.
Worked for Plaintiff/Written Opinion, deposed and provided testimony at trial
Engaged by: Russ August & Kabat
Issues and key words: Lanham Act, patent, Internet, and automotive industry


September 2010
SUPERIOR COURT OF THE STATE OF CALIFORNIA
COUNTY OF LOS ANGELES, CENTRAL DISTRICT
Case No.: BC423365
G. GORDON LIDDY, an individual, Plaintiff
against
CAPITAL GOLD GROUP, INC. and DOES
1 through 25, inclusive
Worked for Defendant/Consultation
Engaged by: Skousen Law
Issues and key words: Lanham Act, branding, celebrity, consumer fraud, false advertising, media, copyright, investment industry, and financial services industry


September 2010
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
Civil Action No. 08-5859 (KSH/PS)
JEFFREY MARCUS, Individually and On Behalf
All Others Similarly Situated, Plaintiffs
against
BMW OF NORTH AMERICA, LLC and
BRIDGESTONE FIRESTONE NORTH
AMERICAN TIRE, LLC
Worked for Defendant/Written Opinion and deposed
Engaged by: Buchanan Ingersoll & Rooney PC
Class Action
Issues and key words: Branding, false advertising, consumer fraud, Internet and automotive industry


December 2009
UNITED STATES DISTRICT COURT
DISTRICT OF RHODE ISLAND
Civil Action No. 08-214ML
GREAT NORTHERN PRODUCTS, LTD., d/b/a
“THE WORLD OF GREAT NORTHERN” &
“GREAT NOTHERN INTERNATIONAL” Plaintiffs
against
DAVID SUSSMAN d/b/a “Seafoodexport The World of Great Northern”
& “Great Northern Products, Ltd.”
SEAFOOD EXPORT BAIT DIVISION, INC. d/b/a “Seafoodexport The World of Great Northern” & “Great Northern Products, Ltd.”
GREAT NORTHERN INTERNATIONAL SAS, d/b/a “Seafoodexport The World of Great Northern” & “Great Northern Products,Ltd.”
Worked for Plaintiff/Consultation
Engaged by: Henry V. Boezi III, PC
Issues and key words: Lanham Act, survey research, trademark, trade dress, branding, and seafood industry


August 2009
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Case No.: 09-CV-5379 (JSR)
VIRGIN MOBILE USA, L.P., Plaintiff
against
METRO PCS WIRELESS, INC.,
Worked for Defendant/Consultation
Engaged by: Vinson & Elkins, LLP
Issues and key words: False advertising, branding, and telecommunications industry


December 2008
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF CALIFORNIA
Case No.: 2:07-CV-02159-FCD
LYNDA CARTWRIGHT and LLOYD CARTWRIGHT
on behalf of themselves and all others
similarly situated, Plaintiffs
against
VIKING INDUSTRIES
Worked for Defendant/Written Opinion and deposed
Engaged by: Ropers, Majeski, Kohn & Bentley
Class Action Case
Issues and key words: False advertising, consumer fraud, consumer confusion, warranties, and home improvement industry


July 2008
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Case No.: 02 Civ. 2222
Debra Levinson, et al., Plaintiffs
against
PRIMEDIA INC., et al.
Worked for Plaintiff/Written Opinion and deposed
Engaged by: Leon Greenberg, Esq.
Class Action Case
Issues and key words: Media, advertising, Internet marketing practices


January 2008
UNITED STATES DISTRICT COURT
WESTERN DISTRICT OF WASHINGTON
Case No.: CV06-604 RSM
JOHN M. DIBBS, Plaintiff
against
THE FRANKLIN MINT et al.
Worked for Defendant/Consultation
Engaged by: Davis Wright Tremaine LLP
Issues and key words: Lanham Act, copyright, hobby industry, collectibles industry and toy industry


September 2007
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Case No.: 02 CV 7821 (RWS)
ASHLEY PELMAN, ROBERTA PELMAN, et al. Plaintiffs
against
McDonald’s Corporation
Worked for Plaintiff/Written Opinion
Engaged by: Samuel Hirsch & Associates
Class Action Case
Issues and key words: False advertising, and restaurant industry


August 2007
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF MICHIGAN
Case No.: 06-11566
HILLSIDE PRODUCTIONS, INC., GARY RONCELLI and JOSEPH VICARI
Plaintiffs/Counter-Defendants
against
COUNTY OF MACOMB, MICHIGAN and MACOMB COUNTY PARKS AND
RECREATION COMMISSION, jointly and severally
Worked for Defendant/Written Opinion, deposed and provided testimony at trial
Engaged by: Kitch Drutchas Wagner Valitutti & Sherbrook
Issues and key words: Advertising practices, media industry, Internet, entertainment industry, and music industry


June 2007
AMERICAN ARBITRATION ASSOCIATION
Case No.: 11 155 Y 02704 06
ORASURE TECHNOLOGIES, INC. v. PRESTIGE BRANDS HOLDINGS, INC., MEDTECH HOLDINGS, INC., and MEDTECH PRODUCTS, INC.
Worked for Petitioner/Written Opinion and provided testimony at arbitration hearing
Engaged by: Nixon Peabody
Issues and key words: Advertising practices, trademark, consumer confusion, over the counter industry, pharmaceutical industry


May 2007
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA
Case No.: C-06-02389 MMC (BZ)
PETE LIVINGSTON Plaintiff
against
KEYA MORGAN, et al.
Worked for Defendant/Written Opinion
Engaged by: Ropers, Majeski, Kohn & Bentley
Issues and key words: Lanham Act, copyright, packaging, labels, celebrity, and wine industry


September 2006
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF NEW YORK
Case No.: 05 CIV 1290
JTH TAX, INC. d/b/a/ LIBERTY TAX SERVICE, Plaintiff
against
LIBERTY TAX & BUSINESS SERVICES, CORP. and LUIS FRAY
Worked for Plaintiff/Written Opinion
Engaged by: Emily Bass, Esq.
Issues and key words: Lanham Act, trademark, advertising, branding, accounting industry, and tax industry


May 2006
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA, OAKLAND DIVISION
Case No.: C 04-05248 SBA
COSTELL N. AKRIE, Plaintiff
against
AVIS RENT A CAR SYSTEM, INC., McCANN-ERICKSON, USA, INC., and
JOHN DOES 1-50
Worked for Defendant/Written Opinion
Engaged by: Ropers, Majeski, Kohn & Bentley
Issues and key words: Lanham Act, copyright, music, advertising, and rental car industry


November 2005
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF OHIO
Case No.: 3:04cv0242
NATIONWIDE BI-WEEKLY ADMINSTRATION, INC., and NATIONWIDE MORTGAGE PROTECTION, INC., and Daniel Lipsky, Sandra Lipsky, John Gregory, and Shari Gregory, Plaintiffs against HOME MORTGAGE SERVICES, INC., d/b/a Home Savings Program, Bi-weekly Mortgage Program, Mortgage Protection Services, and The Home Savings Program
c/o Steven P. Lipsky, Registered Agent
Worked for Plaintiff/Written Opinion and deposed
Engaged by: Vorys, Sater, Seymour and Pease
Issues and key words: Lanham Act, copyright, direct marketing, branding, advertising, financial services industry, and mortgage industry


November 2005
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Index No.: 04 CV 1187
JONATHAN MANNION, Plaintiff
against
COORS BREWING COMPANY and CAROL H. WILLIAMS ADVERTISING, Defendants
Worked for Plaintiff/Written Opinion and deposed
Engaged by: Mary Dorman, Esq.
Issues and key words: Lanham Act, copyright, advertising and beer industry


July 2005
SUPREME COURT OF THE STATE OF NEW YORK
COUNTY OF NEW YORK
Application of NEXTEL PARTNERS, INC. and NEXTEL PARTNERS OPERATING CORP, Petitioners
against
NEXTEL COMMUNICATIONS, INC and NEXTEL WIP CORP., Respondents
Worked for Petitioner/Written Opinion
Engaged by: Wachtell, Lipton, Rosen & Katz
Issues and key words: Lanham Act, branding, trademark, consumer confusion, survey research, telecommunications industry


August 2005
INTERNATIONAL INSTITUTE FOR CONFLICT PREVENTION & RESOLUTION CPR No. G-05-33H
Arbitration of NEXTEL PARTNERS, INC. and NEXTEL PARTNERS OPERATING CORP, Claimants against NEXTEL COMMUNICATIONS, INC and NEXTEL WIP CORP., Respondents
Worked for Claimant/Written Opinion
Engaged by: Wachtell, Lipton, Rosen & Katz
Issues and key words: Lanham Act, branding, trademark, consumer confusion, media, survey research, telecommunications industry


April 2005
State of Florida Department of Health
DOH Case No: 2005-00229
Medical Licensing Board Complaint versus Stephen Chiarello, MD, Defendant
Worked for Defendant/Written Opinion
Engaged by: Barr, Murman, Tonelli
Issues and key words: Advertising, medical, medical practice, physician, prescriptions, and Botox


Affiliations

American Marketing Association (Past President)
Advertising Research Foundation (Past Chairman)


Awards & Honors

Professional Recognition:


• Award Recipient from the US State Department: Requested to deliver lectures to business leaders of other countries on “Branding in the New Media Environment”
• Selected to attend Harvard University Annual AMA Doctoral Consortium
• Voted by Agency Magazine as one of the ten “all stars” in advertising research
• Current or Previous Editorial Review Boards: Marketing Management, Journal of Advertising Research, Journal of Internet Commerce, Journal of Consumer Marketing, Journal of Segmentation in Marketing
• Inducted into Beta Gamma Sigma National Honors Society
• Appointed AMA representative to U.S. Bureau of the Census for Census 2000
• Former Chairman of the Board of the Advertising Research Foundation
• Former Member of the Board of Directors of the American Marketing Association and President, New York Chapter
• Winner of three Effie Awards for advertising effectiveness
• Appointed industry judge at Public Relations Society of America Silver Anvil Awards
• Served as faculty member for American Marketing Association’s Advanced School of Marketing Research
• Presenter at numerous proceedings and conferences to include American Psychological Association Consumer Psychology Division, Consumer Electronics Show, Comdex, American Marketing Association, Direct Marketing Association, Public Relations Society of America, Institute for Broadcasting and Technology, Pharmaceutical Marketing Research Association, Advertising Research Foundation


Publications

Publications During The Previous 10 Years

Refereed Articles

1. Kirk, Colleen, Chiagouris, Larry, Thomas, Jennifer, Lala, Vishal
How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online: A Model for Predicting Consumer Attitudes and Intentions to Use Digital Information Products
Journal of Advertising Research, 55(1), 2015
2. Chiagouris, Larry and Williams, Michelle,
If We Build it will they Stay?: User Generated Content and Website Effectiveness
Journal of Marketing Management, 2(3&4), 2014
3. Brusseau, James, Chiagouris, Larry, and Brusseau, Rocio Fernandez
Corporate Social Responsibility: To Yourself Be True
Journal of Global Business and Technology, Vol. 9, No. 1, 2013
4. Kirk, Colleen, Chiagouris, Larry, and Gopalakrishna, Pradeep
Some People Just Want to Read: The Roles of Age, Interactivity, and Perceived Usefulness of Print in the Consumption of Digital Information Products
Journal of Retailing and Consumer Services, Vol. 20, No. 1, 2012
5. Cole, Michael, Long Mary, Chiagouris, Larry, and Gopalakrishna, Pradeep
Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of-Mouth Communication across Various Media Platforms Journal of Internet Commerce, Vol. 10, No. 1, 2011
6. Chiagouris, Larry, Ray, Ipshita Customers on the Web are not all Created Equal: The Moderating Role of Internet Shopping Experience
The International Review of Retail, Distribution and Consumer Research, Vol. 20, No. 2, 2010
7. Chiagouris, Larry, Lala, Vishal Beauty is in the Eye of the Tech Manager: How Technology Orientation and Interactive-Media Knowledge Can Drive (or Stall) Change
Journal of Advertising Research, Vol. 49, No. 3, 2009
8. Lantieri, Tara, Chiagouris Larry Brand Trust in an Age Without Trust: Expert Opinions
Journal of Consumer Marketing: Vol. 26, No. 2, 2009
9. Ray Ipshita, Chiagouris Larry Consumer Retention: Examining the Roles of Store Affect and Store Loyalty as Mediators in the Management of Retail Strategies
Journal of Strategic Marketing: Vol. 17, No. 1, 2009
10. Chiagouris Larry, Long Mary, Plank Richard The Consumption of Online News: The Relationship of Attitudes Toward the Site and Credibility
Journal of Internet Commerce: Vol. 7, No. 4, 2008
11. Moffit Timothy, Chiagouris Larry What Would Richard Branson Do?
Marketing Management: May/Jun 2008
12. Chiagouris Larry, Ray Ipshita Saving the World with Cause Related Marketing Marketing Management: July/August 2007
13. Chiagouris Larry, Long Mary Will Your Online Retailing Be a Site for Sore Eyes
Marketing Management: March/April 2007
14. Gonzalez Jose, Chiagouris Larry The Market Orientation of Internet Support Companies
Journal of Internet Commerce: January 2007
15. Chiagouris Larry New Media Power
Marketing Management: November/December 2006
16. Long Mary, Chiagouris Larry The Role of Credibility in Shaping Attitudes Toward Nonprofit Websites
International Journal of Nonprofit and Voluntary Sector Marketing: August 2006
17. Johnson William, Chiagouris Larry So Happy Together (The Link Between Employee and Customer Satisfaction)
Marketing Management: March/April 2006
18. Gonzalez Jose, Chiagouris Larry Internet Support Companies: The Impact of Marketing Orientation
Journal of Internet Banking and Commerce: April 2006, Vol. 11, No. 1
19. Topol Martin, Chiagouris Larry To Dream the Impossible Dream (Customer Loyalty)
Marketing Management: November/December 2005
20. Chiagouris Larry Non-Profit Brands
Marketing Management: September/October 2005
21. Mohr Iris, Chiagouris Larry Get the Word Out (SPREADING WORD OF MOUTH)
Marketing Management: July/August 2005
22. Chiagouris Larry, Mohr Iris An Evaluation of the Effectiveness of Internet Advertising Tools
Journal of Internet Commerce: Volume 3, Number 3 2004
23. Chiagouris Larry, Wansley Brant How To Turn New Companies Into Large Companies at the Speed of Light
Marketing Management: September/October 2003
24. Chiagouris Larry, Farinelli Jean Staying Safe in a Dangerous World (GLOBAL MARKETING ISSUES)
Marketing Management: March/ April 2002; 11, 2
25. Chiagouris Larry, Wansley Brant Branding On The Internet
Marketing Management: Summer 2000; 9, 2.
26. Chiagouris Larry, Middleman Ann Research For Ink: How To Get Opinion-Driving Publicity From Market Research
Public Relations Quarterly: Winter 1998/1999: 43, 4
27. Plank Richard E., Chiagouris Larry Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors
Journal of Marketing for Higher Education: Volume 8, Number 1 1997
28. Chiagouris Larry Advertising Decision Making In The Year 2020
Journal of Advertising Research: February/March 1990
29. Kahle Lynn R., Chiagouris Larry Values, Lifestyles and Psychographics. Mahwah, New Jersey: Lawrence Erlbaum Associates, Inc., Publishers, 1997
30. Chiagouris Larry, Mitchell Leeann E. The New Materialists
Values, Lifestyles and Psychographics New Jersey: Lawrence Erlbaum Associates, Inc., Publishers, 1997


Trade Publications and Non-Refereed Articles


1. Chiagouris, L. & Kaplan, L.B. (2016). Uses of Survey Research in Damages Estimation. In N. Fannon & J. M. Dunitz (Eds.),The Comprehensive Guide to Economic Damages Vol. 1 (pp. 669-686). Portland, OR: BVR.
2. Chiagouris, Larry, The Secret is in the Data: Delivering What Customers Need & Desire
The Robin Report, January 2012
3. West Douglas, Chiagouris Larry, Precourt Geoffrey Editorial: 50 Years of Advertising Research: What Have We Learned?
Special 50th Anniversary Issue of the Journal of Advertising Research, March 2011
4. Chiagouris Larry, Verniere Alexis Marketing Functions on the Internet
Wiley Encyclopedia of Marketing, December 2010
5. Chiagouris Larry Comparative Advertising
Wiley Encyclopedia of Marketing, December 2010
6. Chiagouris Larry, Survey Research to Support Litigation
HG Experts, 2009
7. Chiagouris Larry Viral Communications
Kitchen & Bath Business, November 2006
8. Chiagouris Larry Nonprofits Can Take Cues from Biz World
Marketing News, 6/15/2006, Vol. 40 Issue 12, p20
9. Chiagouris Larry, Nankin Conrad Strategic Plans Solidify Branding On Net
Marketing News, 6/1/2004, Vol. 38 Issue 10, p28
10. Chiagouris Larry, Wansley Brant Teach Your Children
Adweek: September 27, 1999
11. Chiagouris Larry Utility Companies’ of Market Research
Quirk’s marketing research review: February 1999, Vol. XIII, No. 2
12. Chiagouris Larry Confessions of a Silver Anvil Judge
Public Relations Strategist: Winter 1998
13. Chiagouris Larry Wall Street’s Wireless Influence
Wireless Reviews: Dec 1, 1998; 15, 24
14. Chiagouris Larry Eight Steps To Improved Investor Relations
Electrical World: September 1998, Vol.212, Iss. 9
15. Farinelli Jean, Chiagouris Larry Communicating Your Company’s Hidden Value
IR Update: July 1998
16. Chiagouris Larry, Plank Richard Raising the Bar
Electric Perspectives: March/April 1998
17. Chiagouris Larry, Plank Richard Marketing Research In The Utility Industry: The State of the Art
American Gas: February 1998
18. Chiagouris Larry Hidden Value Index
The Annual Report of the Global Public Network: November 15, 1997
19. Chiagouris Larry Marketing Encyclopedia. Illinois: NTC Business Books, 1996


Book: The Secret to Getting a Job After College: Marketing Tactics to Turn Degrees into Dollars, Brand New World Publishing: New York; June 2010 (first edition); March 2011 (second edition)


Education

• Ph.D., – Marketing and Buyer Behavior, The City University of New York
• M.Phil. – Business, The City University of New York
• A.P.C., – Marketing, New York University Stern School of Business
• M.B.A., - Industrial Psychology, Baruch Graduate School of Business, City University of New York
• B.S., - Economics, Magna Cum Laude, New York University Stern School of Business


Articles Published by BrandMarketing Services, Ltd. - Dr. Larry Chiagouris (New York, Connecticut and Florida)

 Survey Research to Support Litigation

Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

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