Forensic, General & Medical
Expert Witnesses

Essential Guide for Expert Witness Marketing

Information and Strategies to Promote Your Expertise


Expert Witnesses Marketing - Latest Articles

Knowledge is Power in Marketing to Law Firm's Foreign-Born Clients

Cross-cultural competence is important for lawyers who want to market legal services to foreign-born clients. Here are the tips that will help attorneys better understand their foreign clients.

4 SEO Tips for Law Firms and Legal Professionals

Provided by: Bigfoot Media
If you have a website for your law firm but you’re not receiving the traffic you need to grow your practice, you might be wondering what is causing this lack of visitors. The most common reason for low website traffic is that your site doesn’t have enough content. But you’re the proud owner of a website chock full of helpful articles and informative media for your prospects and clients. So what gives?

Is Your Firm's Website Getting Stale? Take It to the Next Level with Content Marketing

Provided by: Bigfoot Media
Are you looking at a refresh for you law firm’s website? If you have not had an update in the last few years, your site may need more than a refresh. In the past few years, content marketing has emerged as an incredibly successful strategy for promoting businesses on the Internet. If you have not implemented a content marketing strategy, you are giving up a competitive edge in the marketplace for your firm.

Law Firms Must Step Up Cybersecurity

A recent article in the New York Times underscores the demand clients are requiring of their law firms to step up their cybersecurity. Financial institutions, including some Wall Street banks, are asking their outside counselors to answer questionnaires of up to 60 pages, which probe the firm’s cyber security measures. Other types of corporations are also asking their legal firms to allow for internal and/or external Information Technology (IT) firms to do an audit.

9 Tips for Today's Attorney Marketing Strategy

Attorneys cannot afford to lose sight of the fundamental strategies that can often grow their practice. Even though your attorney marketing campaign may be purring like a kitten, revisiting a few suggestions of yesteryear may also prove healthy for your bottom line.

Beating the Clock: Time Management Tips for Attorneys

Time is of the essence. According to ABC News, Americans spend too much time burning the candle at both ends. We spend more time at the office in sharp contrast to our counterparts: the UK; France; Germany; Norway and quite surprisingly Japan. American workers top the list of least vacation days taken, longer hours, and and a rocky road to the promise land of retirement. American attorneys are not exempt.

Let's Chat: Attorney's Expanding Website Functionality via Click-to-Chat Technology

80% of all legal Internet traffic is driven by prospective clients who are seeking answers to legal questions. Click-to-Chat software is the answer.

YouTube for Attorneys: Rounding out Your Social Media Campaign

Seventy percent of Americans are previewing online videos daily. So, what better way to make an indelible first impression than YouTube?

Should I Market My Web Site through SEO or PPC?

You know you need to get more traffic to your law firm's web site and funds are always limited. This article explores the benefits and drawbacks of search engine optimization and pay-per-click.

Web Perseverance Launches New York Attorneys’ Websites

Internet Marketing and Business Consultants Almost every business today has a need for web presence. After all, through social media, companies are merely a touch away on someone’s smart phone. Web Perseverance helps companies market themselves and remain competitive in the digital age. We can maximize your presence on the web and help you effectively reach out and drive business. Three recent websites we launched reflect the customized approach we take for each client.

Online Marketing Vigilance: Closing the Door on Libel and Slander

The internet provides a medium that has opened up communication channels like no other medium in recent times.

Will You Convert?

Website traffic can be as useful as Atlanta traffic. Here are 5 ways to get more visitors to contact your firm. This morning I was in the office catching up on some email. It was interesting that the majority of marketing articles in my mailbox talked about how to generate website "traffic" from one source or another. A successful business, they claimed, requires SEO, pay-per-click, Facebook ads, Tweets, and [insert social media cliché here] to drive that traffic.

Distinguish and Dismiss

Why do your clients choose your law firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types of generic statements on their websites and in other collateral?

How Much Time Do You Spend Marketing to Prospective Clients?

Did you know that you can cut out a good chunk of your advertising budget and improve marketing results by just implementing an ongoing content marketing campaign? Since it's sometimes difficult to understand why an established firm needs to keep pushing its message to prospective clients, here's a cheesy old sales analogy.

Social Media and Estate Planning—What Happens to Your Facebook Account after Your Death

Social Media and Estate Planning–Protecting Your Digital Estate

Is Your Firm's Marketing Active or Passive?

There are a number of ways to describe our firms’ marketing efforts, but let’s keep this easy and just use two distinct terms – active and passive. Passive marketing, or waiting for the fish to swim into your net, is fine, and part of an marketing plan. But think about adding some active (or proactive) elements, chumming the water and pulling the net to the fish, to have a truly integrated approach that delivers the best long-term results. Here are some low-cost ideas.

Developing the Law Firm Marketing Mix: Resisting the Silver Bullet

Critical to successful marketing is not just generating laundry lists of good ideas on how to promote the practice. There are literally hundreds of good ideas and thousands of communications vehicles. Rather, the key to effective marketing is selecting which of these ideas and which of these vehicles is best suited to achieve firm objectives…. and this is the critical part….within the constraints of its time and dollar resources.

How Law Firms Can Generate Awareness, Good Will and New Clients by Affiliating with Worthwhile Endeavors

In this day and age of search engine optimization, pay-per-click advertising, blogs and social media, one of the most underused and unappreciated marketing tools available to law firms is cause marketing – those efforts in which the law firm affiliates itself with a worthwhile cause, event or other type of endeavor.

Introducing the Content Quality Quotient - Is Your Content the Cream of the Crop, or Crap?

Before you publish your next website page, blog post, or presentation, check it against the Content Quality Quotient to see how your audience may perceive your marketing efforts. I’ve seen a lot of online discussion recently about the quality of the content that we’re including in our websites, blogs, and other communications. Is it educational? Does it speak to the right audience? Does it speak English?

Closing the Professional Services “Sale” - Five Tips for Landing the Next Client

Here are a few simple sales tactics that you can employ to improve your close ratio, meaning the percentage of perspective clients who become clients. I know. You’re not technically in a sales position. You are a professional. I also bet that just doing a great job is not enough of a magnet to attract and retain every prospective client. You can always improve, and that’s why it helps to think like a sales rep sometimes.

Is TV Right for Your Personal Injury Practice?

Personal injury law attorneys often ask us how much it would cost for them to advertise on TV. They, like the rest of us, are witness to the scores of commercials that inundate the airwaves touting scores of firms’ commitment to “fight for you” at virtually no risk to the client (i.e., “We get paid only if you do.”) Many of these firms are known for doing quite well. Hence, it is only reasonable that competitors express interest in duplicating their efforts.

TLD’s A Great Opportunity for Law Firms and Small Business

More than 80 business associations and companies requested U.S. Department of Commerce Secretary John Bryson, to act immediately to urge the Internet Corporation for Assigned Names and Numbers (ICANN) to postpone a new generic top-level domain (gTLD) expansion.

How to Market the Personal Injury Practice… Without Spending a Gazillion Dollars in Advertising

If you are a personal injury attorney and the leader when it comes to advertising spending in your market, this article is not for you. If however, you are a personal injury attorney who cannot afford to “outshout” the competition on television radio, or in print, fear not. There are a number of tactics the smaller PI firm or attorney can do to ensure their voice is heard. And they involve four very different though interrelated activities.

Exceptional Law Firm Internet Marketing Results in Increased Visibility and Further Reach

Effective law firm Internet marketing is essential when your desire is to stand apart from the competitors in your market. Today, more and more people are searching online for their needs, rather than the yellow pages in the phone book. Is your law firm there, front and center for anyone in need of your services?

Online Legal Publishing

Provided by: AttorneySync
Publishing your professional legal work online has significant benefits in terms of building your professional reputation. It is also a critical component to search engine marketing.

Best Short-Term Marketing Tactic for Gaining Family Law Clients

Over the years, we have seen, that the most successful marketing tool for generating new family law clients over the short-term, has without question, been the seminar.

Law Firm Website Apps – Mobile Apps

In today’s digital world, a mobile device just might be an attorney’s best friend. No matter where you are, you can read email, speak with a client, check with your office or use the recording function to create a voice memo of a judge’s instructions. And that’s not all!

How to Manage Your Law Firm and Lawyer Online Reputation Management

Need help with online reputation management? What’s Your Internet Image?

Attorney Internet Merchant Accounts, Credit Card Processing

Moving Away from “Business as Usual”

Internet Marketing: Stay In Tune with the Times

The problem with many websites today is that they were thrown into cyberspace like a fishing line in the ocean, hoping to hook customers on the line.

#1 Way to Get More Business in 2011

Marketing to your current clients is the absolute best way to generate profitable new revenue quickly. Your clients already know and trust you, so it is easy for them to say “yes” to more services. This article outlines five legal marketing campaigns that will help you with connect with current and past clients now.

Local Internet Marketing for Lawyers

Provided by: AttorneySync
If you operate a local law firm, there are some unique Internet marketing techniques with which you should be familiar. Since Google's Place Search update in October, getting found locally takes a combination of classic search engine optimization techniques combined local search marketing strategies.

Testimonials, Reviews, & Ratings as They Relate to Your Law Firm Online

Provided by: AttorneySync
As Google continues to become more social and local, testimonials, reviews, and ratings of your law firm online become increasingly important to maximizing your local search visibility.

Launching a New Website for Your Law Firm

Whether you are working with a local web designer or a big design firm, there are a few things you should require from your web design team. The following basic guidelines for professional attorney websites will help guide you through the process of working with a web designer successfully.

Facebook for Lawyers

Provided by: The Attorneys ATM
Setting up a Facebook Business Page for your Law Firm can be an absolute pain in the neck. Here's a easy, step-by-step guide to Facebook for Lawyers.

The Impact of Google Place Search Update on Your Law Firm Internet Marketing

Provided by: AttorneySync
Have you recently noticed that your search engine positions in Google have significantly changed? This is most likely to Google's recent Place Search update. For some law firms, the update may provide you top positions for search phrases that you previously weren't even first page. On the other hand, you may have also lost visibility for local search phrases for which you were previously number one.

First Impressions: Your Professional Appearance

We recommend that our law firm clients ensure that their high standards of professionalism and excellence are reflected not just in the caliber of legal services, but also in their public images and reputations.

Marketing Insights for Associates: Owning Your Career

Whether you are a first-year associate or on the cusp of making partner, marketing does matter. To be a successful lawyer, you must keep one faithful eye on clients and the other on your future.

Fourth Quarter Marketing: Refocus and Get Serious

The year is quickly slipping by and you didn't devote the time to client relations and marketing that you had intended. Don't give up! It's not too late to make a difference this year and to start the new year off on the right track!

Are You Prepared for Legal Marketing Success?

What are the keys to getting and keeping new clients?

3 Legal Marketing Steps to Building a Profitable Law Practice

Three Keys for Successful Legal Marketing.

5 Attorney & Expert Marketing Tips for September

Labor Day marks the beginning of a serious new selling cycle for law firms and experts, as summer vacations fade into memories. Here are some quick legal marketing tips designed to attract more clients.

Law Firm Web Marketing

Provided by: AttorneySync
Knowledge is power. Before you invest thousands into a law firm web marketing service, it's essential to understand the basics about how successful web marketing works.

25 Tools for Growing Your Law Firm's Reputation Online

Provided by: AttorneySync
Here is a short list of some of the best tools for building your professional reputation on the Internet.

Legal Marketing - Why Don't Law Schools Teach Relationship-Building?

Getting a legal job is very similiar to getting new clients...the same skill sets are required.

Two Law Firm Internet Marketing Strategies You May Not Have Considered

Provided by: AttorneySync
If you've been marketing your law firm on the Internet, chances are that you've already taken advantaged of several of the most common strategies. Here are two you may not have thought of.

8 Powerful Cures for an Allergic Reaction to Marketing

Lawyers dislike selling and marketing. Let these 8 easy steps help you succeed with fewer struggles.

Online Professional Reputation Building

Provided by: AttorneySync
You know your potential clients and referral sources are looking for you online, but how do you get started with online professional reputation building the right way? Here are some basic tips for entering the web marketing fray.

Enhance Google AdWords Campaigns with Negative Keywords

Experts and attorneys can quickly spend even a generous online advertising budget when pay-per-click campaigns on Google are not optimized. This article explains how to optimize performance.

Your Professional Reputation

Provided by: AttorneySync
While there are many online marketing strategies from which to choose, not all are dignified enough to use to grow your professional reputation.

3 Keys To Identifying A Successful Law Firm Internet Directory Listing

Provided by: AttorneySync
Deciding whether or not to pay for a listing in a law firm Internet directory, really comes down to identifying 3 key factors.

3 Local Law Firm SEO Ideas

Provided by: AttorneySync
Performing local law firm SEO is a great way to attract clients from a variety of local outlets online.

Link Building On Page Optimization & Content

Provided by: AttorneySync
Through link building, on page optimizations, and content, you will find that your law firm's web presence will steadily generate more site visitors, potential client leads, and ultimately new business for your firm.

Visitors, Prospects, Clients

Provided by: AttorneySync
There are many important steps between getting visitors to your website and turning them into new business for your law firm.

5 Ways To Jump Start Your Legal Blog Posts

Provided by: AttorneySync
While writing effective legal blog posts can be challenging, following some simple guidelines can make the process flow more smoothly.

5 Suggestions For Writing Legal Blog Post Titles

Provided by: AttorneySync
These quick tips will help encourage visitors to your website to actually read your articles.

Using The Search Engines For Marketing Your Law Firm

Provided by: AttorneySync
Understanding some basics about how search engine marketing works, will help you maximize your law firm search marketing efforts.

Setting Up A Professional Law Firm Website With Wordpress

Provided by: AttorneySync
Setting up a new website for your law firm does not have to be complicated or expensive. Use these quick tips to get started with a professional law firm website and blog.

Internet Marketing Meta Tag Tips for Lawyers and Experts

A few very simple lines of HTML code have the power to help or hinder your website’s search engine performance. Known as “meta tags,” these short commands describe the contents of a web page. Google, Yahoo, Bing, and other search engines use meta tags to varying degrees in promoting and displaying your web site to interested searchers. This article describes the title tag, description tag, and keyword tag to help you optimize your Internet marketing efforts.

How to Escape Legal Marketing Limbo

Imagine the scene … Executive Committee members sitting around a conference table, unable to reach agreement on which legal marketing programs to implement. There are so many choices now, from Google AdWords to Twitter, Facebook, LinkedIn, and other forms of social media. This article shows attorneys and experts how to pick the right set of legal marketing programs for their firm.

You Cannot Bore People into Buying

Provided by: The Attorneys ATM
Sitting pretty in the search engines? And still not getting any calls? Take a look at the content on your website...that's the reason why.

Five Ways to Become a Thought Leader

Thought leadership is the ability to position yourself as an expert in your area of legal practice. Becoming a thought leader takes time, patience, and strategic planning. This article identifies five key steps you can take to become a legal thought leader respected by your peers and sought after by clients.

Law Firm Management: Critical Questions & Answers for New Managing Partners

Provided by: Patrick J. McKenna
The following an interview focused on the subject of managing partner transitions.

Law Firm Marketing: Getting Unbeatable Testimonials

Provided by: Patrick J. McKenna
If you are looking to capitalize on one of the most powerful but under-utilized of marketing tools, this information is a must read.

The Disruptive But Inevitable Move to Alternative Fees

Provided by: Patrick J. McKenna
This is a four-part series of articles written on alternative fee arrangements and co-authored by a Fortune 500 GC (Jeffrey Carr of FMC Technologies), a Managing Partner (Edwin Reeser), a leading practitioner in alternative fee arrangements (Pat Lamb), and a management consultant (yours truly).

Vision, Mission & Values - Do We Need All 3?

Provided by: Ferris Consulting
The terms vision, mission and values have become over used words and often are confused with old fashion strategic planning retreats where hours and even days are spent word smithing a mission statement that is never looked at again. Many times the words are interchanged causing more confusion over the value for creating a mission, vision and value statement.

Is Law Firm SEM and Search Engine Optimization Necessary For Your Company?

If you have a law firm that could use more targeted traffic and better rankings, a reputable SEM and search engine optimization company is something you definitely need to investigate. Firms that you find listed on page one and two for your chosen keywords and phrases certainly do not end up there by accident!

Survey Research to Support Litigation

Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

Search Engine Optimization for Law Firms - Why it is Essential for your Business

Search engine optimization for law firms is absolutely necessary if you want to improve the position of your website in the search engines for your targeted key terms and phrases. The main purpose for doing this is to have your company become highly visible to anyone who may be looking for the services you provide.

How to Attract Prospects with Search Engine Marketing

A client recently confided that he discovered the need for search engine marketing only after he built a new web site. Expecting that "if you build it, they will come," this sophisticated international attorney was surprised to learn that launching a new web site is only the first step in the continual effort to get business over the Internet.

Why Law Firm, Lawyers & Attorneys Should Incorporate Video Online

Law Firm Marketing can be a daunting task and can require a lot of different objectives to succeed online. However, one of the most overlooked marketing efforts that can really make a positive impact is online video for your law firm.

When it Comes to Law Firm Marketing & SEO, Do Some Research!

When it comes to search engine optimization for law firms, the services that law firms receive often vary to a major extent. Therefore, as a law firm operator, you need to ensure that you carefully select the best option to help yourself and your firm. You need to ensure that you choose a company that will produce incredible results in a short period of time to improve your return on investment.

Law Firm Search Engine Optimization - Ensure you Choose the Right Provider

Do you currently operate a law firm and you are excited about the chance to take your law firm to the next level? Do you want to grab top placement in the search engines and be placed directly in front of prospective clients? Most likely, you have already given some consideration to employing a search engine marketing campaign, however all too often this task can seem daunting and foreign to many without experience working with websites.

Law Firm Search Engine Optimization & Marketing - What Results should you Expect?

An online law firm business needs exceptional search engine optimization and marketing strategies to achieve the desired results. Is your website ranking on page one? Have you noticed a significant increase in targeted traffic since implementing these strategies? If not, you may have chosen the wrong company.

SEO - Marketing your Lawyer or Attorney Business Locally

Do you advertise your attorney or law firm business more toward a local audience? This can be tough when dealing with search engines. There are SEO strategies that can be put in to place to help you get much higher visibility in your local area. Most legal firms do not market globally, so you need to make certain that your website is seen by the people in your area who may one day need your services.

Open your Ears: Listen for the Opportunity you're about to Miss

The manager of a megastore came to check on his new salesman. "How many customers did you serve today?" the manager asked. "One," replied the new guy. "Only one?" said the boss, "how much was the sale?" The salesman answered, "$58,334." Flabbergasted, the manager asked him to explain.

Effective Website Marketing will Drive Legal Clients to Law Firms

Every law firm needs an online presence these days. Effective website and Internet marketing strategies can not only make your online business highly visible, it will make a very noticeable difference in the number of potential clients you receive, as well as your bottom line.

Internet Marketing for your Law Firm can Appeal the Economic Tsunami

Has the economic tsunami hit your law firm financially? Appeal it with Law Firm Internet marketing and search engine optimization.

How SEO can Catapult your Legal Website from Anonymity into Popularity

A well-planned and well-executed SEO campaign can work really well for niche markets as they tend to give excellent search results in specific areas. That’s why, as a law firm if you want to grab the moment and catapult yourself from an anonymous online existence to one of popularity, search engine optimization is what you need to consider.

Drive Visitors to your Web Site with Google Adwords

Imagine being able to inform a prospect about your services precisely when they are looking for a service provider like you. Add a success-based pricing model to this dream, where you only pay for an ad when someone clicks on it to visit your web site, and you've got a perfect lead generation system in place.

The Power of the Pen: How to Get Articles Published

Writing an article is an excellent investment of your time, especially if the thought of making a speech causes you to break out in a cold sweat. “Speaking” on paper is an ideal alternative. Corporate general counsel, among others, frequently contact attorneys based on published articles.

Is the SEO Business Really 80% Scam?

The Search Engine Optimization Business is mostly a scam... here's why.

Getting the "Right" Cases

"How do I get more of the types of cases I prefer/like?" This was the question posed recently by an expert witness looking for help with his marketing. He wasn't just seeking more cases, but the specific type of cases he wanted to work on.

Your Phone Style: Asset or Liability?

In this day of virtual business transacting, telephone technique is important. Major business deals are initiated, developed, and consummated without the parties ever having met each other except by phone. Ongoing business relationships are sometimes maintained only by phone. Make no mistake -- we assess people's intelligence, manners, sincerity, business acumen, and other attributes through telephone conversations. And this is true especially for professional service providers.

How Much to Say in the Initial Inquiry Call

I understand an attorney wants to feel you out, so to speak, and there seems to be a fine line as to whether you give too much information or not enough. Is it common to just say "Yes, I believe I can help you" and just ask for the file to review, and then charge a fee? Is it common to just charge a fee to review the case file and then send a written general opinion on the case?

Getting the "Right" Cases: How do I get more of the types of cases I prefer/like?

This was the question posed to me recently by an expert witness looking for help with his marketing. He wasn't just seeking more cases, but the specific type of cases he wanted to work on.

10 Ways to Get More Business Fast

What can your law firm do to generate more revenue quickly? The answer is surprisingly simple. Current clients represent your best source of new business, since you already enjoy a trusting relationship with them. Here are ten steps you can take now to increase current client billings.

Tracking the Results of Your Internet Marketing Campaign

Provided by: i-Lawyer Marketing
Tracking the results of your Internet marketing is extremely important if you want to run a successful Internet marketing campaign. Through the use of website analytics and phone call tracking numbers, you can find out exactly what marketing is working so you can make smart decisions about where to spend your marketing dollars.

Help, My Clients are Bankrupt!

So lamented a local bankruptcy attorney at a business development seminar I recently taught. “My clients need therapy,” chimed in a real estate lawyer. Many attorneys today are struggling to generate the high volume of qualified leads needed to keep the lights on while achieving the goal of a six-figure salary. Where can you find all these prospects? Read on for ten free or low cost business development techniques proven to help you achieve your practice expansion goals.

Successful Networking: What to Say after "Hello"

Business networking can be like speed dating; you only have a few minutes to make a positive first impression. This article will show you how to talk to a prospect.

Link In to Social Networking

Wondering where you can find your next new client? Internet savvy attorneys are hitting the keyboard to build online referral networks that supplement traditional face-to-face networking. LinkedIn® is one of the most popular "social networking" sites among business users today. Over 30 million professionals from around the world, representing 150 industries, connect with prospects electronically on LinkedIn. You can too! Read this article to learn how.

Franchise Operations Manuals - Drafting Tips and Strategies by a Franchise Expert

Franchise operations manuals may seem daunting, especially for a company that has never written an operations manual before. Bewildered by the new business of franchising, with its legal requirements, franchise disclosure documents, operations manuals, training programs, etc., many companies delegate responsibility for writing their manual to a high-priced franchise consultant.

Expert Pay Discussion

You May Enjoy Your Work, But Don't Work for the Fun of It — Make Sure You Get Paid!

How to Become an Expert Witness - Part 5: Billing Tips for the New Expert Witness

How much should I charge for my expert witness services? It’s an important question that will determine the success of your consulting practice.

How to Become an Expert Witness - Part 4: How to Manage your Expert Witness Practice

Here are some “best practices” as you build your expert witness consultancy.

How to Become an Expert Witness - Part 3: How to Promote your Expert Witness Practice

Now that you’ve read our career advice in Part 2 of this series, you are ready to promote your new expert witness practice.

How to Become an Expert Witness - Part 2: The Forensic Career Path

Education is one path to a forensic practice. Many colleges and universities now offer undergraduate or graduate degree programs in forensic accounting, forensic engineering, and other professions.

How to Become an Expert Witness - Part 1: Expert Witness and Forensics Defined

Miami CSI and other TV crime solving shows captivate viewer attention with the glamour, excitement, and challenge of forensic police activity. We watch as the prosecutor insists on hard, incriminating evidence that will withstand court scrutiny to put the bad guys behind bars. If you are considering a forensic career, this five-part series will explain the role of the expert witness and describe how you can qualify as an expert.

Lawyer Marketing Today - Why You Need a Strong Web Presence

Provided by: Web Smart Lawyer
Modern lawyers and law firms must build a strong web presence to be competitive in the Internet age. This article explains why this is so important, and also offers some tips for building a highly visible web presence.

New Business is at your Fingertips

Your greatest opportunity for new business is hidden in your existing accounts. New business obtained from current or past clients tends to be more profitable, due to a lower cost of acquisition and a higher likelihood of successful completion.

Choose Your Words Carefully

In this article, Ray Horak makes the point that effective communications is all about choosing the right words. The corollary is that ineffective communications is all about choosing the wrong, or perhaps intentionally vague, words. That's where interpretation comes into play, and that's where technical experts and even lexicographers get involved. Horak shares some interesting examples of his litigation support experience defining words...sometimes again and again.

How to Write a Law Firm Marketing Plan

Marketing without a plan is one of the biggest mistakes a law firm can make. This article gives you the key elements to an effective marketing plan for your law firm.

New Google Feature for Law Firm Internet Marketing

Law firm marketing fans reading will appreciate a new Google feature that will add a competitive advantage to your legal search engine marketing campaigns.

Wall Street to Main Street: How Law Firms can Survive Market Turbulence

What is a law firm managing partner to do when preparing to weather today's troubled market conditions?

Summer Planning Helps Fall Sales Cycle

Now is a great time to work on the law firm marketing campaigns you plan to launch once the kids are back in school and clients have returned from summer vacation.

Your Competitive Advantage

Who is your competition, and how do you compare? Considering that most cases requiring an expert witness involve at least two experts and our society shows no signs of becoming less litigious, competition should not be your primary concern in building an expert practice.

Publicity and Credibility Through Writing

When your expertise is publicized in articles and books, it does not look like advertising, it does not feel like advertising, but, delightfully, it works like advertising. Publicity is, in fact, the best promotional avenue after networking. Even better - it is usually free.

Who Said Experts Shouldn't Advertise?

In response to one of our recent emails to Expert News readers, we received an email saying, “I thought experts are not supposed to advertise, even through websites.”

Be a Better Expert Witness

We all set goals, whether formally or subconsciously, especially at the start of a new year, when we feel we can wipe the slate clean and start anew.

Should You Be Using a Referral Service?

Registering with a referral service is a valid marketing avenue for the expert just starting a litigation support practice. This is also a good choice for an experienced expert who has a narrow, or esoteric, field. An attorney is more likely to use a referral service for an unusual specialty than he is for a more common one.

Law Firm Strategy

Provided by: Patrick J. McKenna
A couple of years back I was invited to author a brief, highly pragmatic and regular 250-word snippet for the ABA’s Law Practice Magazine addressing the strategic issues that law firms face on a continuing basis.

Law Firm Leadership

Provided by: Patrick J. McKenna
Drawen from surveys, discussions and interviews with managing partners, here are six 'thought starters' to reflect upon with respect to your leadership style and approach.

The Lawyer Marketing Plan - 5 Key Components

Provided by: Web Smart Lawyer
A marketing plan should be one of the first items a new lawyer develops to support his or her career. But what makes up such a plan? What components need to be in place to ensure success? In this article, we will examine the five key components of cost, immediacy, audience, mix and testing.

Top 10 Law Firm Practice Areas of Media Interest in 2008

Real estate, government, intellectual property, international, privacy, immigration, trusts & estates, environment, employment and health care are projected to be the top 10 law firm practice areas of interest to the news media in 2008, projects law firm marketing consultant Margaret Grisdela. Plan accordingly!

Franchising vs. Licensing a Business

The starting point in the franchising vs. licensing a business analysis is to consider the legal aspects, then the business aspects. In considering the legal aspects, begin with the following premise that applies to both options. If you put someone into business (or allow them to use your business name/mark) this transaction will normally be a regulated activity, subject to substantial penalties for noncompliance.

Lawyer Referral Network v. Contact Database

What is the difference between a lawyer referral network and an attorney's contact database? It's a good question, and one I was just asked the other day.

Journalists get the MoJo

Daily Business Review Editor David Lyons said today that journalists are turning into "mobile journalists." Speaking at a legal media panel luncheon co-hosted today by the Legal Marketing Association South Florida City Group and the Palm Beach County Chapter of the Association of Legal Administrators, "MoJo" reporters are becoming multimedia and videography experts as print newspapers turn increasingly to electronic communications.

Lawyers Pay the Price on Google

Ever wonder how much attorneys are paying for their text ads on Google?

Holiday Parties Offer the Gift of New Business

The holiday season is upon us, which means lots of opportunities for social networking. Think of this as the perfect time to skillfully launch your 2008 personal marketing efforts. You don’t have to be the life of the party to attract serious business development opportunities on the social circuit; you just need to have a plan. Here is a simple five-step program you can easily implement.

Referral Networks: Your Free Sales Force

What is the difference between a referral network and a contact database? It's a good question, and one I was just asked the other day. A referral network is a group of 5-10 professionals who have the ability to send you high quality business leads, while your contact database is a list of all your prospects and clients.

Successful Conference Presentations for Legal Marketing

How do you get to Carnegie Hall? Practice, practice, practice. This old joke works because of its wisdom. Now that you have an audience, advance planning is essential to the success of your presentation.

How to Get Speaking Engagements: Tips for Attorneys

You know the conferences where the movers and shakers in your industry meet to stay abreast of current events in the legal industry. Getting a seat on the podium will strengthen your position as a leading attorney in your field. It is never too early to start your quest for speaking engagements. Major annual events book their speakers a minimum of 6 to 12 months in advance. The sooner you get named as a speaker, the more publicity you will generate through advance promotion.

Market the Firm or Market the Attorneys?

Inevitably any law firm with at least a handful of attorneys and more than one area of emphasis is faced with a critical business development question - does it market the firm in general or does it promote the successes and qualifications of individual attorneys. To do the former alone offers the tantalizing possibilities that come with branding. The latter promises the kind of word-of-mouth “buzz” that brings in clients for very specific reasons.

ROI: Determining How Your Marketing Measures Up

By temperament and by habit, attorneys tend to be a detailed, meticulous lot. Most understand that “proof,” data, substantiation etc. is not only required when building a case for a client, but for any business related decision as well. Thus, the inability to measure the inexact science of marketing has traditionally been a source of frustration for many attorneys and their firms.

On Leading and Managing the Retail Company

A decade or two ago, strategic and business planners commonly worked with a five year planning horizon. Technology adoption and implementation time-frames, market share change rates, and consumer behavior patterns could be relied upon to span several years.

Budgeting: How to Maximize Your Results

This article, originally published in Baby Shop Magazine, was written to help the independent retailer get the most out of limited resources.

Missed Opportunities: Not Asking Clients for Referrals

Without a doubt, clients can be your best source of referrals. Yet in my 18 years of marketing work with lawyers, I have met few who actually ask clients for referrals. For all of those lawyers, I say, it is time to change your ways!

People are Hired for their Skills and Fired for their Behavior!

I received a letter from a company recently that had this as the subject line: People are Hired for Their Skills and Fired for Their Behaviors. That is so true. We look for candidates to fill positions who have the needed skill sets and then assume they can do the job quite well.

Increase Client “Switching Costs”

Are you offering cookie-cutter legal services to your clients? Think about it for a minute. If you are, chances are that your client can easily go to a competitor who promises lower rates and/or higher service levels.

Increase Client Retention

Acquiring new clients can cost five times more than retaining current clients, and the average company loses a staggering 10 percent of its customer base each year, according to the American Marketing Association.

Increase Client Retention

Acquiring new clients can cost five times more than retaining current clients, and the average company loses a staggering 10 percent of its customer base each year, according to the American Marketing Association.

Increase Client “Switching Costs”

Chances are that your client can easily go to a competitor who promises lower rates and/or higher service levels.

New Secrets to Success in Web site Performance

Is your Web site performing at optimum levels? It’s hard to measure Internet effectiveness levels unless you have some way to monitor your Web site traffic. Help is now available in the form of Google Analytics, a free software program that gives Web site owners easy access to in-depth data on key performance factors.

Corporate Image: Secrets to Marketing your Expert Witness Practice

You only get once chance to make a first impression, and today many first impressions are electronic. Prospects and clients frequently meet you online long before they ever meet you personally. Does your firm’s image stand up to electronic scrutiny?

Billing Tips for the New Expert Witness

You can establish competitive pricing levels in several ways.  One way is to discretely conduct some research to find out what other experts are charging.  Another way is to review pertinent court records, since experts have to disclose their rates as part of their Rule 26 or equivalent reports.

Expert Witness Marketing: Experts on Experts

As an expert, chances are that you frequently explain to attorneys why they should retain you to assist them in formulating case strategy or evaluating opposing testimony. Have you ever thought that sometimes the expert needs an expert?

Blog Marketing for the Expert Witness

Short for “Web Log,” it’s an increasingly popular way to self-publish online. You can actually syndicate your articles, making this a great way for experts to showcase their specialized knowledge.

Web site marketing for expert witnesses: templates save time and money

You know it’s time for a new Web site to promote your expert witness practice if: 1) your home page features a button that says “click here to skip intro;” 2) your webmaster quit over two years ago and you have not had time to find a replacement; 3) your web site still features a visitor counter; or 4) your web site uses “frames.”

Don’t Lose Email Leads in Your Spam Filter

Chances are you could be missing important business opportunities if your email inbox utilizes a spam filter.  Take a few minutes now to investigate your email screening procedures for messages received from unknown senders.  You might even discover a new client hiding among the spam!

Experts Shine with Winning Word Selections

A picture may paint a thousand words, but in the expert witness field you still need to find the right words to describe your practice.  It may sound easy, but it is not!  Even a seasoned writer searches for appropriate language.

10 Internet Tips to Grow your Practice

How can I get more clients? It’s a question frequently asked by experts, attorneys and business owners. The solution is literally at your fingertips. Every day, Americans rely on the Internet to find the answer to more than 200 million queries, according to The Wall Street Journal. Generating more business can be as easy as tuning up your Internet marketing so that attorneys, paralegals and prospective clients can find you online. Here are 10 tips to help you open up your pipeline to new engagements.




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