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  • Rosalie Hamilton

    Who Said Experts Shouldn't Advertise?

    My emailed reply was: XXX, I don't know where such an idea could have come from. I've only heard it from a couple of defense attorneys who of course don't want experts making themselves available for plaintiff lawyers as well as for defense (defense - including insurance - attorneys have no trouble finding experts; plaintiff attorneys have more difficulty, thus look for experts' advertising,...

  • David Slovin, President, PracticeProfs Inc.

    How Much Time Do You Spend Marketing to Prospective Clients?

    Putting a cheesy marketing metaphor to work for your firm. I was meeting with a prospective client last week, trying to convince the principals that they could cut out a good chunk of their advertising budget and improve marketing results by just implementing an ongoing content marketing campaign. The group was having difficulty understanding why an established firm needed to keep pushing...

  • Joel McLaughlin

    Law Firm Search Engine Optimization - Ensure you Choose the Right Provider

    Do you currently operate a law firm and you are excited about the chance to take your law firm to the next level? Do you want to grab top placement in the search engines and be placed directly in front of prospective clients? Most likely, you have already given some consideration to employing a search engine marketing campaign, however all too often this task can seem daunting and foreign...

  • Greg Wildman, President of OVC Lawyer Marketing

    9 Tips for Today's Attorney Marketing Strategy

    A recent article published by the American Bar Association urges attorneys to turn their best intentions into best practices. These suggestions may trigger a few new ideas for marketing your practice: 1. The 80/20 Rule: Referrals still remain an integral component of any law practice. Eighty percent of new clients are referred by the remaining 20 percent of your current clients. Take the...