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  • Les Altenberg

    How to Market the Personal Injury Practice… Without Spending a Gazillion Dollars in Advertising

    If you are a personal injury attorney and the leader when it comes to advertising spending in your market, this article is not for you. If however, you are a personal injury attorney who cannot afford to “outshout” the competition on television radio, or in print, fear not. There are a number of tactics the smaller PI firm or attorney can do to ensure their voice is heard. And they involve...

  • Margaret Grisdela, Legal Marketing and Expert Witness Marketing Consultant

    Enhance Google AdWords Campaigns with Negative Keywords

    Negative keywords are one important way to improve click-through rates for a search engine marketing campaign. First, let's start with a definition of negative keywords. Quite simply, they are words that you want to filter out of your legal marketing campaign. Here are two ways you can identify and remove negative keywords. 1. Google AdWords provides a "Negative Keywords" link at the bottom...

  • Joel McLaughlin

    Exceptional Law Firm Internet Marketing Results in Increased Visibility and Further Reach

    An experienced law firm Internet marketing specialist can take your business to new levels, putting you in front of those who are looking for what you have to offer. Does your legal firm come up on the first page in those top 10 coveted spots when someone searches for a law firm in your area? If not, you are potentially losing a substantial number of clients. You may have spent money with...

  • Dave Slovin

    Is Your Firm's Marketing Active or Passive?

    There are a number of ways to describe our firms’ marketing efforts, but let’s keep this easy and just use two distinct terms – active and passive. Passive marketing, or waiting for the fish to swim into your net, is fine, and part of an marketing plan. But think about adding some active (or proactive) elements, chumming the water and pulling the net to the fish, to have a truly integrated...