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  • Margaret Grisdela

    Wall Street to Main Street: How Law Firms can Survive Market Turbulence

    Federal Reserve Board Chairman Ben Bernanke shared his economic concerns with Congress today. "The possibility of higher energy prices, tighter credit conditions, and a still-deeper contraction in housing markets all represent significant downside risks to the outlook for growth," Bernanke said. What is a law firm managing partner to do when preparing to weather today's troubled market...

  • Tanya Gonzalez

    5 Common Content Marketing Mistakes and How to Avoid Them

    For thousands of years, humans have used the written word to tell stories, express ideas and communicate perspectives. It’s no wonder then that copy plays a substantial role from a marketing standpoint. Think of copywriting as a sales strategy, with you, the writer, as the salesperson. Your copy needs to sell, otherwise, there’s no point. Yet, many writers make mistakes that lead to lower...

  • Kevin B. Murphy, B.S, M.B.A., J.D.

    Franchising vs. Licensing a Business

    The starting point in the franchising vs. licensing a business analysis is to consider the legal aspects, then the business aspects. In considering the legal aspects, begin with the following premise that applies to both options. If you put someone into business (or allow them to use your business name/mark) this transaction will normally be a regulated activity, subject to substantial penalties...

  • Rosalie Hamilton

    How Much to Say in the Initial Inquiry Call

    How much opinion to share with the attorney in the initial inquiry call is a question often discussed at expert witness gatherings. Attorneys have certainly taken advantage of experts in two ways - the expert wanting to understand as much as possible about the case before committing, and a natural inclination to be of help. This has resulted in 1) being named as the expert without being...