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  • Greg Wildman

    YouTube for Attorneys: Rounding out Your Social Media Campaign

    We are truly Internet enthusiasts. With Americans spending an average of 23 hours per week on the global marketplace, Facebook, Google, and LinkedIn have become a staple in both our personal and professional lives. On a personal level we rely on social media to stay in touch with family and friends but in our professional lives we expect these marketing leaders to work 24/7 to promote and...

  • Les Altenberg

    Best Short-Term Marketing Tactic for Gaining Family Law Clients

    And it’s not even close. That is not to say that seminars are the be-all and end-all when it comes to marketing the family law practice. Far from it. When it comes to legal marketing, there are a lot of things that seminars cannot accomplish, most of which fall under the headings of “long-term” or branding. But if I needed to pick up a handful of new clients, in just a few weeks, and had...

  • Scott Greene of Evidence Solutions, Inc.

    Law Firms Must Step Up Cybersecurity

    A recent article in the New York Times underscores the demand clients are requiring of their law firms to step up their cybersecurity. Financial institutions, including some Wall Street banks, are asking their outside counselors to answer questionnaires of up to 60 pages, which probe the firm’s cyber security measures. Other types of corporations are also asking their legal firms to allow...

  • Margaret Grisdela, Legal Expert Connections Inc.

    Top 10 Law Firm Practice Areas of Media Interest in 2008

    Law firms that position their attorneys as legal thought leaders and educators in key 2008 news stories will leverage their expertise and increase name recognition via a proven public relations strategy. Attorneys in hot practice areas should take advantage of current media news coverage and emerging trends to capture a leadership position and competitive advantage in their areas of expertise....