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  • Margaret Grisdela

    How to Write a Law Firm Marketing Plan

    Consider the following questions: 1. Shall we invest $1,000 to sponsor a table at our client's annual industry event? 2. The local Chamber of Commerce is offering a special rate of $2,500 for a full page ad in their annual membership directory; is this right for us? 3. If we can only do one marketing campaign, what should that be? Law firm managing partners and marketers are faced...

  • Law Firm SEO Pro

    5 Ways To Jump Start Your Legal Blog Posts

    Writing a legal blog can take a lot of work. It is important that you are consistently posting new material to your blog. Coming up with ideas for that material can be tough. Here are 5 ideas to get the juices flowing: 1. Design a Helpful List - Your readers will love a good list. Think of 5 or 10 things you could list about your area of expertise. Some helpful hints, explanations, etc....

  • Margaret Grisdela

    5 Attorney & Expert Marketing Tips for September

    1. Reconnect with your network. Back to school means back to work. Organizations that went dark over the summer now offer lots of "meet-and greet" opportunities. Think of your 10 best referral sources, and make a point to reconnect with them at upcoming events. 2. Target 3 -5 prospects. Business development is a top priority at many law firms these days. Write down a list of new client...

  • Tanya Gonzalez

    5 Common Content Marketing Mistakes and How to Avoid Them

    For thousands of years, humans have used the written word to tell stories, express ideas and communicate perspectives. It’s no wonder then that copy plays a substantial role from a marketing standpoint. Think of copywriting as a sales strategy, with you, the writer, as the salesperson. Your copy needs to sell, otherwise, there’s no point. Yet, many writers make mistakes that lead to lower...