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  • Margaret Grisdela

    How to Get Speaking Engagements: Tips for Attorneys

    You know the conferences where the movers and shakers in your industry meet to stay abreast of current events in the legal industry. Getting a seat on the podium will strengthen your position as a leading attorney in your field. It is never too early to start your quest for speaking engagements. Major annual events book their speakers a minimum of 6 to 12 months in advance. The sooner you...

  • Law Firm SEO Pro

    Your Professional Reputation

    Marketing a law firm is different. From professional ethics considerations, to the intimate nature of the services that attorneys provide many traditional marketing strategies simply aren't wise to apply to marketing a law firm. This is especially true when it comes to Internet marketing. Historically, the Internet has been much like the Wild West. What few rules and regulations have existed...

  • Joel McLaughlin

    Is Law Firm SEM and Search Engine Optimization Necessary For Your Company?

    Today, more and more businesses are placing larger portions of their advertising spend to these strategies. The need for this has become more apparent, and it is clear that simply having a website is no longer enough to increase your clientele base and revenues. You must target your specific online audience in the internet landscape today in order to be effective. Law firm SEM and search...

  • Robert Bartlett, Principal, Bartlett Joseph Associates, Retail Management consultants.

    Budgeting: How to Maximize Your Results

    Budgeting: How to Maximize Your Results by Bob Bartlett Do you feel like you are pushing rocks uphill? Are modest sales gains being eaten up by surging healthcare, utility and freight costs? Ever wonder how some chain stores manage to consistently achieve year to year sales and earnings increases? It’s a simple management concept called continuous improvement. We get better every time...