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  • Joel McLaughlin

    When it Comes to Law Firm Marketing & SEO, Do Some Research!

    So, what are the potential differences in service providers any way? When you search the internet for a law firm, there isn't any doubt in anyones mind that a massive number of results and potential law firms that will be displayed in front of potential clients. A large number of the results are reputable companies that show up in the top results. This is because the search engines have...

  • Cindy J. LeClaire

    Internet Marketing: Stay In Tune with the Times

    The fact is; websites should change as the economy, trends and your business change. Just think about the transformation of websites in the last decade. Websites designed in the Stone Age of internet marketing are obvious, the moment you see them. We all know the tremendous time and investment it takes to finally launch a website and get it running perfectly. Once your website is online,...

  • Margaret Grisdela

    Five Ways to Become a Thought Leader

    Many attorneys are finalizing and launching their legal marketing plans. As part of this process, take a few minutes to think of how you can strengthen your own role as a thought leader. By definition, a thought leader is a person who has specialized knowledge and expertise in a particular subject and promotes a forward-thinking approach to the topic through speaking, publishing, PR, and...

  • Rosalie Hamilton

    Publicity and Credibility Through Writing

    Appearing in publications as a writer confers credibility and authority upon the author. Your profession may even demand that you have peer-reviewed, published works. One tangible benefit from writing is that attorneys search the Internet for publications related to the subjects of their cases in order to find related, qualified expert witnesses. Being a published author can create additional...