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  • Margaret Grisdela

    How to Attract Prospects with Search Engine Marketing

    Another client with an AmLaw 100 firm was disappointed when, after purchasing online listings in several additional legal directories, he did not immediately see his bio page start to appear naturally on the first page of Google search results. This changed as soon as we launched a Google AdWords campaign. The truth is that business development on the Internet, like other types of marketing...

  • Kevin B. Murphy, B.S., M.B.A., J.D.

    Franchise Operations Manuals - Drafting Tips and Strategies by a Franchise Expert

    Overview of Franchise Operations Manuals Using someone to write your franchise operations manual who knows literally nothing about your business, never makes any sense when everything is considered objectively. And, besides a hefty price tag of $20,000 or more to write the manuals, using franchise consultants brings another, expensive result – legal risk. Why Franchise Consultants Are Risky...

  • Robert Bartlett, Principal, Bartlett Joseph Associates

    On Leading and Managing the Retail Company

    Strategic planning is now Today, however, things have speeded up to the point where new business strategies are implemented and benefited from during the current fiscal year. Consider, for example: • With current enterprise computer network technology, packaged application software can be rapidly installed chain wide to achieve current year pay-back. This has created two separate classes...

  • Margaret Grisdela

    Five Ways to Become a Thought Leader

    Many attorneys are finalizing and launching their legal marketing plans. As part of this process, take a few minutes to think of how you can strengthen your own role as a thought leader. By definition, a thought leader is a person who has specialized knowledge and expertise in a particular subject and promotes a forward-thinking approach to the topic through speaking, publishing, PR, and...