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  • Gyi Tsakalakis

    Using The Search Engines For Marketing Your Law Firm

    The goal of using search engines for lawyer marketing is to increase your law firm's internet visibility. Let's face it, more and more people are using search engines like online yellow books. What better way to find a lawyer than searching on the internet. The amount of information you can learn about a lawyer from a web listing far-exceeds that of a traditional lawyer directory. The...

  • Cindy LeClaire

    Law Firm Website Apps – Mobile Apps

    Legal apps emerged as the mobile device market grew by leaps and bounds. In a few short years, there were legal apps at every turn —apps for time tracking, billing, calendars, communications and Black’s Law Dictionary. Cliff Maier reference apps, for example, contain the Federal Rules of Civil Procedure and Appellate Procedure. In some areas, attorneys can use mobile applications to access...

  • David Slovin, President at PracticeProfs Inc.

    Distinguish and Dismiss

    Don't Define. Differentiate. Why do your clients choose your law/accounting/financial planning firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types of generic statements on their websites and in other collateral? Over the last week, I jotted down some common...

  • Margaret Grisdela

    Wall Street to Main Street: How Law Firms can Survive Market Turbulence

    Federal Reserve Board Chairman Ben Bernanke shared his economic concerns with Congress today. "The possibility of higher energy prices, tighter credit conditions, and a still-deeper contraction in housing markets all represent significant downside risks to the outlook for growth," Bernanke said. What is a law firm managing partner to do when preparing to weather today's troubled market...