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  • Rosalie Hamilton

    Getting the "Right" Cases

    The way you express your services, areas of expertise, and types of cases is key to attracting the "right" prospect inquiries. In fact, this expression is the first thing I work on with new clients. Although it may seem obvious to you, re-analyze what you are saying about what you do and how you do it. Do your materials and/or website really indicate your ability to handle, or your desire...

  • Margaret Grisdela

    Journalists get the MoJo

    Daily Business Review Editor David Lyons said today that journalists are turning into "mobile journalists." Speaking at a legal media panel luncheon co-hosted today by the Legal Marketing Association South Florida City Group and the Palm Beach County Chapter of the Association of Legal Administrators, "MoJo" reporters are becoming multimedia and videography experts as print newspapers turn...

  • Dave Slovin, President at PracticeProfs Inc.

    Will You Convert?

    Website traffic can be as useful as Atlanta traffic. Here are 5 ways to get more visitors to contact your firm. This morning I was in the office catching up on some email. It was interesting that the majority of marketing articles in my mailbox talked about how to generate website "traffic" from one source or another. A successful business, they claimed, requires SEO, pay-per-click, Facebook...

  • Les Altenberg, President, A.L.T. Legal Professionals Marketing Group

    Should I Market My Web Site through SEO or PPC?

    In initiating their online marketing programs, clients often ask us whether they should focus on optimizing their web site (SEO) or engage in paid advertising (PPC). The answer is simple. It depends. It depends on any of a number of factors, the four most important being the nature of the target market, what it is you’re promoting, the level of competition and the short vs. long-term...