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Pain and Addiction
Pain and addiction can often co-exist. Approximately 33% of the population has tried illicit drugs, and about 6...
Hybrid Pension Plans Gain Popularity
An employer-sponsored retirement plan that offers the features of both a defined contribution...
How Private Equity Firms Can Profitably Invest in Troubled Banks
Private Equity firms can profitably invest in banks by injecting reasonable capital, engaging...
Bat Control Contracts
Regrettably, the wildlife control field undergoes minimal regulatory oversight from government....
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Conversion Review Checklist: 67 Things to Check on Your Law Firm Website
Identify the Firm's Focus Before you dive into the full list the biggest question to answer is "what does the firm do?" Quickly ask yourself, "can I identify what the firm does in three seconds or less?" If the answer is no, there is an issue. Your conversion problem could be as simple as people not understanding what you do. Fix this before moving forward with the rest of the list. Revise Con
3 Keys To Identifying A Successful Law Firm Internet Directory Listing
When it comes to choosing services, products, and solutions for marketing your law firm online, there are literally thousands of options. Unfortunately, the overwhelming majority of these options simply don't work. Registering your firm in a legal directory can be an excellent source of new clients from the web. However, not all legal directories are created equal. When trying to forecast...
Summer Planning Helps Fall Sales Cycle
Client retention is important to protect your base of revenue, and a direct mail campaign in early September will remind your clients that you are ready to assist them with their legal work. A quarterly newsletter or client alert is an effective way to provide your clients with substantive guidance that lets them know you are protecting their legal interests. These could be delivered in...
Omnivore: Take Two - How to Get Your List Accepted by MailChimp's Abuse Prevention System
Let’s say you want to upload a new list, but what’s this? You’ve received an Omnivore warning and you are blocked from sending- gasp, the horrors! Like I mentioned in my previous post, you want to make sure now more than ever that you are following ALL guidelines for gathering your list. Omnivore is very good at its job and there is no squeaking by with a half compliant list. A warning...