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  • Elizabeth Ferris

    Vision, Mission & Values - Do We Need All 3?

    I often write about the importance of developing a unified vision for helping an organization to achieve accelerated and profitable growth. Recently, a client asked me a very interesting question. “What is the difference between vision, mission and values, and what does each component do and why you need all of them?” The terms vision, mission and values have become over used words and...

  • Margaret Grisdela, Internet Marketing and Law Firm Consultant

    Internet Marketing Meta Tag Tips for Lawyers and Experts

    A few very simple lines of HTML code have the power to help or hinder your website’s search engine performance. Known as “meta tags,” these short commands describe the contents of a web page. Google, Yahoo, Bing, and other search engines use meta tags to varying degrees in promoting and displaying your web site to interested searchers. This article describes the title tag, description tag,...

  • Pam Day

    Five Tips to Help Avoid Delays in the Content Writing Process

    Get the Right People on Board. One of the most important things you can do to get your content writing project off to a good start is to get the right people on board.  Whether you are a small, local law firm or a mega operation with offices around the globe, you need to assemble a team of individuals who not only believe in the project, but are also able to give it the time and attention...

  • Joel McLaughlin

    Effective Website Marketing will Drive Legal Clients to Law Firms

    The Internet has made it possible for literally any business to reach a global audience. When effective Internet marketing and SEO strategies are put into place, you can expect to see major accomplishments in your business. Long gone are the days that your business only reaches the eyes and ears of local prospects. There are thousands of attorney and lawyer services on the Internet, many...