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  • AttorneySync Law Firm Internet Marketing

    Link Building On Page Optimization & Content

    Link Building - For search engines, links are the currency of the web. A link to your site is like a vote for your site. However, it is an unequal democracy. A link from a site like www.cnn.com is worth more than a link from a site that I setup today. You also want sites linking to you that are relevant to what your site is about. Getting another legal website to link to yours is much better...

  • David Slovin, President, PracticeProfs Inc.

    How Much Time Do You Spend Marketing to Prospective Clients?

    Putting a cheesy marketing metaphor to work for your firm. I was meeting with a prospective client last week, trying to convince the principals that they could cut out a good chunk of their advertising budget and improve marketing results by just implementing an ongoing content marketing campaign. The group was having difficulty understanding why an established firm needed to keep pushing...

  • Lauren Billings

    Launching a New Website for Your Law Firm

    The most important aspects of your web design are in the areas of "search engine friendliness" and "usability". Having a website that is search engine friendly will allow you to get free traffic from search engines when users look for an attorney in your area, and having a website that is accessible and user friendly will keep users on your site longer and they will be more likely to contact...

  • Joel McLaughlin

    SEO - Marketing your Lawyer or Attorney Business Locally

    Do you advertise your attorney or law firm business more toward a local audience? This can be tough when dealing with search engines. There are SEO strategies that can be put in to place to help you get much higher visibility in your local area. Most legal firms do not market globally, so you need to make certain that your website is seen by the people in your area who may one day need your...