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  • Margaret Grisdela

    Drive Visitors to your Web Site with Google Adwords

    Google AdWords and other search engine services put these features right at your fingertips. Known as “pay per click” or “pay for performance,” you can present ads when a searcher is looking for the exact key words that you specify. These are the ads that appear on the right-hand side of a Google page under the “Sponsored Links” heading. Many attorneys have discovered the benefits of online...

  • Joel McLaughlin

    Search Engine Optimization for Law Firms - Why it is Essential for your Business

    You may have attempted to do this yourself, and found you had too little time or not enough knowledge to do it efficiently. Or, you may have hired a firm who would supposedly propel you to the top of the rankings, only to have wasted money and been very disappointed with the results of their efforts. Either way, if your lawyer firm is not listed on the first two pages (preferably page one),...

  • Pam Day

    Four Suggestions For How Small Firms and Solo Practitioners Can Better Connect with their Readers

    If you are a small law firm or a solo practitioner, competition can be tough. Depending on your location and practice specialty, there may be more than a hundred law firms in the area trying to attract the same types of clients. While you probably already have a website up and running and may even be using social media platforms such as Facebook, Twitter, and LinkedIn to market your firm,...

  • Dave Slovin

    Closing the Professional Services “Sale” - Five Tips for Landing the Next Client

    Here are a few simple sales tactics that you can employ to improve your close ratio, meaning the percentage of perspective clients who become clients. I know. You’re not technically in a sales position. You are a professional. I also bet that just doing a great job is not enough of a magnet to attract and retain every prospective client. You can always improve, and that’s why it helps to...