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Legal Marketing

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  • Margaret Grisdela

    Successful Conference Presentations for Legal Marketing

    Start your preparation with an outline of your legal topic. Ask the meeting planner about the knowledge level of your audience. Plan to cover a minimum of intermediate-level material, since the basics will quickly bore sophisticated listeners. Pack as many educational facts and figures into your presentation as possible. Prepare for your presentation by practicing in front of a mirror or...

  • Rosalie Hamilton

    How Much to Say in the Initial Inquiry Call

    How much opinion to share with the attorney in the initial inquiry call is a question often discussed at expert witness gatherings. Attorneys have certainly taken advantage of experts in two ways - the expert wanting to understand as much as possible about the case before committing, and a natural inclination to be of help. This has resulted in 1) being named as the expert without being...

  • Peter Boyd

    Conversion Review Checklist: 67 Things to Check on Your Law Firm Website

    Identify the Firm's Focus Before you dive into the full list the biggest question to answer is "what does the firm do?" Quickly ask yourself, "can I identify what the firm does in three seconds or less?" If the answer is no, there is an issue. Your conversion problem could be as simple as people not understanding what you do. Fix this before moving forward with the rest of the list. Revise Con

  • Kevin B. Murphy, B.S, M.B.A., J.D.

    Franchising vs. Licensing a Business

    The starting point in the franchising vs. licensing a business analysis is to consider the legal aspects, then the business aspects. In considering the legal aspects, begin with the following premise that applies to both options. If you put someone into business (or allow them to use your business name/mark) this transaction will normally be a regulated activity, subject to substantial penalties...