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  • Les Altenberg

    Sick of Online Marketing? Here’s Five Non-Traditional Ways to Market Your Law Firm

    We will not enjoy a stellar reputation as a thought leader if we are not tweeting, Facebooking, Snapchatting or Linkedining. We’re “nobody” if we do not have a blog. And we may be missing valuable clicks if we haven’t implemented a major pay-per-click advertising campaign. But, for all you folks out there who would like to try something different, here are five non-traditional, non-on-line...

  • Margaret Grisdela, Legal Expert Connections Inc.

    Top 10 Law Firm Practice Areas of Media Interest in 2008

    Law firms that position their attorneys as legal thought leaders and educators in key 2008 news stories will leverage their expertise and increase name recognition via a proven public relations strategy. Attorneys in hot practice areas should take advantage of current media news coverage and emerging trends to capture a leadership position and competitive advantage in their areas of expertise....

  • PaperStreet Team

    7 Steps to SEO Success

    If you've decided that an SEO campaign is the next step for your law firm, you are in the right place. We make the whole SEO process simple and hassle-free, taking care of all the details for you. Curious as to how we do it? Here is a general outline of how our proven method works SEO magic: 1) Researching Key Words An important first step in any SEO campaign is deciding what search engine...

  • Margaret Grisdela

    Summer Planning Helps Fall Sales Cycle

    Client retention is important to protect your base of revenue, and a direct mail campaign in early September will remind your clients that you are ready to assist them with their legal work. A quarterly newsletter or client alert is an effective way to provide your clients with substantive guidance that lets them know you are protecting their legal interests. These could be delivered in...