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  • Margaret Grisdela

    Journalists get the MoJo

    Daily Business Review Editor David Lyons said today that journalists are turning into "mobile journalists." Speaking at a legal media panel luncheon co-hosted today by the Legal Marketing Association South Florida City Group and the Palm Beach County Chapter of the Association of Legal Administrators, "MoJo" reporters are becoming multimedia and videography experts as print newspapers turn...

  • Les Altenberg

    The Managing Partner’s Nightmare: Leaving Money on the Table

    One of the biggest concerns expressed by managing partners is a fear that they are leaving money on the table. By this, they are usually referring to the fact that clients are associating the firm with specific areas of focus, rather than as a resource for resolving any of a number of legal matters. This is typically seen in the client who contracts with a law practice for one legal matter...

  • Margaret Grisdela

    How to Become an Expert Witness - Part 5: Billing Tips for the New Expert Witness

    You can establish competitive pricing levels in several ways. One way is to discretely conduct some research to find out what other experts are charging. Another way is to review pertinent court records, since experts have to disclose their rates as part of their Rule 26 or equivalent reports. SEAK publishes a reference book that you might find useful in creating your rate structure. Ask...

  • Les Altenberg, President, A.L.T. Legal Professionals Marketing Group

    ROI: Determining How Your Marketing Measures Up

    A lot of that however is changing. The reason is simple. With new mediums and new technologies, the ability to track the results of a firm’s promotional efforts is now greater than ever. And with that capability comes two concepts that previously have lived only in the back burner of marketing lexicon. They are “return on investment” and “accountability”. Clearly the goal of any marketing...