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Did Your Tree Fail and Cause Injury or Property Damage? Don’t Expect to Use an Act of God as Defense
In this article, the author writes about premise liability and the responsibilities of homeowners...
Multiemployer Pension Plans to Legally Reduce Member Benefits under New Pension Reform
The Multiemployer Pension Reform Act of 2014 was enacted this past December as part of a larger...
Event Data Recorders: Proper Evidence Collection in Criminal, Insurance and Tort Liability Investigations
The use of Event Data Recorders (EDRs), also referred to as vehicle black boxes, in traffic...
Dodd’s Retirement Casts Further Doubt On Proposed Financial Industry Regulation
The Obama administration’s financial regulation proposals are significant, although they have...
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Publicity and Credibility Through Writing
Appearing in publications as a writer confers credibility and authority upon the author. Your profession may even demand that you have peer-reviewed, published works. One tangible benefit from writing is that attorneys search the Internet for publications related to the subjects of their cases in order to find related, qualified expert witnesses. Being a published author can create additional...
Is Your Firm's Website Getting Stale? Take It to the Next Level with Content Marketing
Are you looking at a refresh for you law firm’s website? If you have not had an update in the last few years, your site may need more than a refresh. In the past few years, content marketing has emerged as an incredibly successful strategy for promoting businesses on the Internet. If you have not implemented a content marketing strategy, you are giving up a competitive edge in the marketplace...
25 Tools for Growing Your Law Firm's Reputation Online
There's a lot out there. It's very difficult to identify what works and it's impossible to try everything. So here's my list of 25 tools that we have actual experience putting to work for law firms (in no particular order): 1. Google Webmaster Tools 2. Google Places 3. Google Adwords 4. Google Analytics 5. HG.ORG 6. ExperHub 7. SEO Book's Rank Checker 8. SEOmoz's Toolbar 9. Caphyon's Advanced...
Getting the "Right" Cases
The way you express your services, areas of expertise, and types of cases is key to attracting the "right" prospect inquiries. In fact, this expression is the first thing I work on with new clients. Although it may seem obvious to you, re-analyze what you are saying about what you do and how you do it. Do your materials and/or website really indicate your ability to handle, or your desire...