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  • Robert Bartlett, Principal, Bartlett Joseph Associates

    On Leading and Managing the Retail Company

    Strategic planning is now Today, however, things have speeded up to the point where new business strategies are implemented and benefited from during the current fiscal year. Consider, for example: • With current enterprise computer network technology, packaged application software can be rapidly installed chain wide to achieve current year pay-back. This has created two separate classes...

  • Suki Tranqille

    Building Your Law Firm's Business with 10 Social Media Hacks

    There's a palpable demand for legal expertise on the Internet. Exhibit A: the outcrop of "DIY" template sites, offering boilerplate legal documents to customers and users. And, all the legal term searches as your potential clients are searching for answers, insights and solutions online. Many law firms are still grappling with how to harness the power of social media to extend their reach....

  • Gyi Tsakalakis

    25 Tools for Growing Your Law Firm's Reputation Online

    There's a lot out there. It's very difficult to identify what works and it's impossible to try everything. So here's my list of 25 tools that we have actual experience putting to work for law firms (in no particular order): 1. Google Webmaster Tools 2. Google Places 3. Google Adwords 4. Google Analytics 5. HG.ORG 6. ExperHub 7. SEO Book's Rank Checker 8. SEOmoz's Toolbar 9. Caphyon's Advanced...

  • Margaret Grisdela

    Five Ways to Become a Thought Leader

    Many attorneys are finalizing and launching their legal marketing plans. As part of this process, take a few minutes to think of how you can strengthen your own role as a thought leader. By definition, a thought leader is a person who has specialized knowledge and expertise in a particular subject and promotes a forward-thinking approach to the topic through speaking, publishing, PR, and...