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  • Margaret Grisdela

    How to Write a Law Firm Marketing Plan

    Consider the following questions: 1. Shall we invest $1,000 to sponsor a table at our client's annual industry event? 2. The local Chamber of Commerce is offering a special rate of $2,500 for a full page ad in their annual membership directory; is this right for us? 3. If we can only do one marketing campaign, what should that be? Law firm managing partners and marketers are faced...

  • Greg Wildman

    Let's Chat: Attorney's Expanding Website Functionality via Click-to-Chat Technology

    As an attorney, in all probability your website has been professionally developed to specifically direct prospective clients to your site. Your informative website chronicles your professional credentials, provides contact information, hosts relevant blogs and informative videos, but can your website work even harder to harness prospective clients and generate more leads? The answer is...

  • Gyi Tsakalakis

    Visitors, Prospects, Clients

    There are numerous links in the chain of getting new clients from the Web. If any one of these links is weak, or severed, your chances of having success will be notably reduced: Site visitors Law practice web marketing has to start out with visitors. Needless to say, if you don’t get targeted visitors to your website, it is quite not likely that you will be able to get new clients. But...

  • David Slovin, President at PracticeProfs Inc.

    Distinguish and Dismiss

    Don't Define. Differentiate. Why do your clients choose your law/accounting/financial planning firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types of generic statements on their websites and in other collateral? Over the last week, I jotted down some common...