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A Primer on Subprime Mortgage Loans, Subprime Lenders, Alt-A Mortgage Loans, Alt-A Mortgage...
Far too many managers approach an interview as something they have to do rather than looking at it as an opportunity...
The entire House of Representatives will soon consider the Investor Protection Act. We provide...
The "bible" of diagnoses, the Diagnostic and Statistical Manual of Mental Disorders, Fourth...
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Personal injury law attorneys often ask us how much it would cost for them to advertise on TV. They, like the rest of us, are witness to the scores of commercials that inundate the airwaves touting scores of firms’ commitment to “fight for you” at virtually no risk to the client (i.e., “We get paid only if you do.”) Many of these firms are known for doing quite well. Hence, it is only reasonable...
This was the question posed to me recently by an expert witness looking for help with his marketing. He wasn't just seeking more cases, but the specific type of cases he wanted to work on. The way you express your services, areas of expertise, and types of cases is key to attracting the "right" prospect inquiries. In fact, this expression is the first thing I work on with new clients. ...
Your Brand is Established & Understood You are your brand; understanding what that means for your firm is crucial to the design process. Ask yourself, or the stakeholders in the web design process, a few simple questions: Simply put … who are you as a firm? What strategic advantage and service do you offer? What are your strengths and weaknesses? (Honest answers only.) Most importantly...
1. Prioritize current accounts. Focus your business development efforts on clients with the best growth potential. Not every client is created equal. 2. Take a client to lunch “off the clock.” Listen more than you talk and be alert to new business needs. 3. Cross-sell and up-sell. Look for ways you can sell more services to existing clients. Never assume that your clients understand your...