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  • Peter Boyd

    Law Hub - Creating Good Content to Be Shared and Used

    Here are the three steps to create a Law Hub, a strategy, plan and platform for showcasing your knowledge: Content Strategy Publishing Plan Technology Content Strategy Your strategy is simple: create the best resource online for your practice area.  We have been stating this principle for over 10 years now.  The best way to earn and retain clients online is to produce content that is...

  • Margaret Grisdela

    Successful Conference Presentations for Legal Marketing

    Start your preparation with an outline of your legal topic. Ask the meeting planner about the knowledge level of your audience. Plan to cover a minimum of intermediate-level material, since the basics will quickly bore sophisticated listeners. Pack as many educational facts and figures into your presentation as possible. Prepare for your presentation by practicing in front of a mirror or...

  • Chelsea Ryan

    Omnivore: Take Two - How to Get Your List Accepted by MailChimp's Abuse Prevention System

    Let’s say you want to upload a new list, but what’s this? You’ve received an Omnivore warning and you are blocked from sending- gasp, the horrors! Like I mentioned in my previous post, you want to make sure now more than ever that you are following ALL guidelines for gathering your list. Omnivore is very good at its job and there is no squeaking by with a half compliant list. A warning...

  • Margaret Grisdela

    Drive Visitors to your Web Site with Google Adwords

    Google AdWords and other search engine services put these features right at your fingertips. Known as “pay per click” or “pay for performance,” you can present ads when a searcher is looking for the exact key words that you specify. These are the ads that appear on the right-hand side of a Google page under the “Sponsored Links” heading. Many attorneys have discovered the benefits of online...