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  • Margaret Grisdela

    New Business is at your Fingertips

    It is actually fairly simple to generate new revenue from current clients by following these five business development steps: 1. Take a client to lunch (off the clock). Invite a high-potential client to join you for a meal at a nice local restaurant. Demonstrate your interest in their business or personal challenges, competitive environment and upcoming business plans. Listen carefully...

  • Peter Boyd

    Law Hub - Creating Good Content to Be Shared and Used

    Here are the three steps to create a Law Hub, a strategy, plan and platform for showcasing your knowledge: Content Strategy Publishing Plan Technology Content Strategy Your strategy is simple: create the best resource online for your practice area.  We have been stating this principle for over 10 years now.  The best way to earn and retain clients online is to produce content that is...

  • Margaret Grisdela

    Successful Conference Presentations for Legal Marketing

    Start your preparation with an outline of your legal topic. Ask the meeting planner about the knowledge level of your audience. Plan to cover a minimum of intermediate-level material, since the basics will quickly bore sophisticated listeners. Pack as many educational facts and figures into your presentation as possible. Prepare for your presentation by practicing in front of a mirror or...

  • Kevin B. Murphy, B.S, M.B.A., J.D.

    Franchising vs. Licensing a Business

    The starting point in the franchising vs. licensing a business analysis is to consider the legal aspects, then the business aspects. In considering the legal aspects, begin with the following premise that applies to both options. If you put someone into business (or allow them to use your business name/mark) this transaction will normally be a regulated activity, subject to substantial penalties...