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  • Gyi Tsakalakis

    Visitors, Prospects, Clients

    There are numerous links in the chain of getting new clients from the Web. If any one of these links is weak, or severed, your chances of having success will be notably reduced: Site visitors Law practice web marketing has to start out with visitors. Needless to say, if you don’t get targeted visitors to your website, it is quite not likely that you will be able to get new clients. But...

  • Suki Tranqille

    How Great Lawyers Can Use Videos and Social Media to Get Their Message Across In 30 Seconds Or Less: Part 1

    Clarify Your Niche What kind of clients are you looking for? Depending on your practice, there are various ways to connect to social media followers. Divorce lawyers can reach out to groups and pages that focus on parenting, marriage, and counseling. Not that you intend couples to separate of course, but to offer information to those who need it. Sharing videos that explain common divorce...

  • Nina Ivanichvili

    Knowledge is Power in Marketing to Law Firm's Foreign-Born Clients

    As a lawyer, you feel pressure in the crowded marketplace. More often than not, penny-wise prospects view your services as just a fungible commodity. You recognize the increasing importance of differentiating your services to avoid the gloomy alternative of competing exclusively on price. Such differentiation becomes even more significant when marketing to the individuals who don't share...

  • Gyi Tsakalakis

    The Impact of Google Place Search Update on Your Law Firm Internet Marketing

    Have you recently noticed that your search engine positions in Google have significantly changed? This is most likely to Google's recent Place Search update. For some law firms, the update may provide you top positions for search phrases that you previously weren't even first page. On the other hand, you may have also lost visibility for local search phrases for which you were previously...