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  • Margaret Grisdela

    How to Become an Expert Witness - Part 2: The Forensic Career Path

    Education is one path to a forensic practice. Many colleges and universities now offer undergraduate or graduate degree programs in forensic accounting, forensic engineering, and other professions. Once out of school, a young professional can seek employment with a firm that focuses exclusively on litigation support in their industry. An equally popular choice is to join the forensic practice...

  • Gyi Tsakalakis

    Online Legal Publishing

    It seems like everywhere we look, someone is talking about online professional reputation building. And, as more and more consumers get access to the Internet, and use it for research, getting answers to their questions, and ultimately making purchasing decisions, business professionals are recognizing the value of investing time and money online. However, identifying what is the most effective...

  • By Margaret Grisdela, Legal Expert Connections, Inc.

    Increase Client “Switching Costs”

    If, however, you can integrate your legal services with your client’s business operations, it will be much more difficult for your client to leave for another law firm. Situations that increase your clients’ switching costs include: • Technology platforms that give clients convenient online access to important legal documents • Specialized country or industry expertise, even if...

  • Dave Slovin

    Introducing the Content Quality Quotient - Is Your Content the Cream of the Crop, or Crap?

    When a friend asked me to comment on his new website copy, I pulled out a list of criteria that I’ve been using for a few years and got to work. After ripping apart his website (sorry), I realized that this list was a good tool for anyone to use when evaluating pretty much any content. Since I’m in marketing, it needed a cute name. So here it is – the Content Quality Quotient, or CQQ for...