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  • Margaret Grisdela, Legal Marketing and Expert Witness Marketing Consultant

    Enhance Google AdWords Campaigns with Negative Keywords

    Negative keywords are one important way to improve click-through rates for a search engine marketing campaign. First, let's start with a definition of negative keywords. Quite simply, they are words that you want to filter out of your legal marketing campaign. Here are two ways you can identify and remove negative keywords. 1. Google AdWords provides a "Negative Keywords" link at the bottom...

  • Gyi Tsakalakis

    Testimonials, Reviews, & Ratings as They Relate to Your Law Firm Online

    While it remains difficult to tell exactly to what extent reviews and ratings of your law firm will influence its ranking position in search engines, there is no question that these endorsements play a vital role in your web visibility. The difficulty in ascertaining their importance is partly attributable to the fact that reviews and ratings are are pulled from some many different locations...

  • Margaret Grisdela

    How to Escape Legal Marketing Limbo

    Marketing used to be simple. The Yellow Pages served as a leading advertising channel for personal injury attorneys, while a basic website and nice brochure met the marketing needs of most plaintiff or defense law firms. Add in a strong referral network, and the average law firm of 20 years ago was able to keep the phones ringing without too much work. How times have changed! Effective...

  • Gyi Tsakalakis

    Law Firm Web Marketing

    With so much out there about conducting an Internet marketing campaign, it is often very difficult to identify those methods that are most likely to produce results. Unfortunately, there is no substitute for understanding some of the basics about how Internet marketing, and more specifically, search marketing works. Before you make a large investment into a search marketing company, it...