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  • Peter Boyd

    Conversion Review Checklist: 67 Things to Check on Your Law Firm Website

    Identify the Firm's Focus Before you dive into the full list the biggest question to answer is "what does the firm do?" Quickly ask yourself, "can I identify what the firm does in three seconds or less?" If the answer is no, there is an issue. Your conversion problem could be as simple as people not understanding what you do. Fix this before moving forward with the rest of the list. Revise Con

  • Gyi Tsakalakis

    Online Professional Reputation Building

    Everywhere you look, someone is talking about web marketing. Whether it's building a website, getting found in search engines, or the latest hot ticket, social media and social networks. But how do you get involved with web marketing for your law firm that actually works and still promotes your professional brand in a dignified way? Here are some basics for getting started. Website When...

  • Pam Day

    What You Should Consider When Writing Content for Your Practice Area Pages

    Who are your users? What are your users’ most important problems? What are you users looking to learn when they visit your website? Tailor Your Content to Meet the Needs of Your Users Once you have a better understanding of who your users are and what they are searching for, you can begin the process of writing helpful content that meets their needs. If the majority of your users are unfamiliar...

  • Rosalie Hamilton

    How Much to Say in the Initial Inquiry Call

    How much opinion to share with the attorney in the initial inquiry call is a question often discussed at expert witness gatherings. Attorneys have certainly taken advantage of experts in two ways - the expert wanting to understand as much as possible about the case before committing, and a natural inclination to be of help. This has resulted in 1) being named as the expert without being...