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  • Margaret Grisdela

    Drive Visitors to your Web Site with Google Adwords

    Google AdWords and other search engine services put these features right at your fingertips. Known as “pay per click” or “pay for performance,” you can present ads when a searcher is looking for the exact key words that you specify. These are the ads that appear on the right-hand side of a Google page under the “Sponsored Links” heading. Many attorneys have discovered the benefits of online...

  • Dave Slovin

    Closing the Professional Services “Sale” - Five Tips for Landing the Next Client

    Here are a few simple sales tactics that you can employ to improve your close ratio, meaning the percentage of perspective clients who become clients. I know. You’re not technically in a sales position. You are a professional. I also bet that just doing a great job is not enough of a magnet to attract and retain every prospective client. You can always improve, and that’s why it helps to...

  • Joel McLaughlin

    Search Engine Optimization for Law Firms - Why it is Essential for your Business

    You may have attempted to do this yourself, and found you had too little time or not enough knowledge to do it efficiently. Or, you may have hired a firm who would supposedly propel you to the top of the rankings, only to have wasted money and been very disappointed with the results of their efforts. Either way, if your lawyer firm is not listed on the first two pages (preferably page one),...

  • Margaret Grisdela

    Successful Conference Presentations for Legal Marketing

    Start your preparation with an outline of your legal topic. Ask the meeting planner about the knowledge level of your audience. Plan to cover a minimum of intermediate-level material, since the basics will quickly bore sophisticated listeners. Pack as many educational facts and figures into your presentation as possible. Prepare for your presentation by practicing in front of a mirror or...