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  • Elizabeth Ferris

    Vision, Mission & Values - Do We Need All 3?

    I often write about the importance of developing a unified vision for helping an organization to achieve accelerated and profitable growth. Recently, a client asked me a very interesting question. “What is the difference between vision, mission and values, and what does each component do and why you need all of them?” The terms vision, mission and values have become over used words and...

  • Les Altenberg

    How Law Firms Can Generate Awareness, Good Will and New Clients by Affiliating with Worthwhile Endeavors

    There are several reasons for doing so. First, affiliating with a cause or special event can generate enormous levels of visibility. It allows law practices to effectively target a designated group of prospects and facilitates interface between firm attorneys and prospective clients. It can so serve as a terrific means for building a database. And it certainly need not be necessarily costly....

  • Gyi Tsakalakis

    Local Internet Marketing for Lawyers

    Local law firms can enjoy a significant benefit from Google's recent Place Search update. However, in order to take advantage of increased local visibility, lawyers need to make some minor tweaks to their law firm Internet marketing campaigns. First, as part of a law firm's search engine optimization campaign, law firm SEO professionals should focus on building quality inbound links that...

  • By Margaret Grisdela, Legal Expert Connections, Inc.

    Increase Client Retention

    Once you have signed a new client, your next challenge is to foster a successful long-term relationship that will withstand the effects of a competitive marketplace. (Note that this concept is less applicable to firms with a transaction-based business.) Successful firms develop a client service model that maximizes the life of the account. New business obtained from current or past clients...