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  • Joel McLaughlin

    Why Law Firm, Lawyers & Attorneys Should Incorporate Video Online

    Videos are going to add several valuable assets to your law firm marketing strategy. First off, a website with video incorporated will improve the legitimacy and branding to help increase conversion ratio's. Next, videos that are properly distributed can actually rank in the search engines and bring additional traffic to your website. If your videos are interesting, they can actually help...

  • Cindy J. LeClaire

    Internet Marketing: Stay In Tune with the Times

    The fact is; websites should change as the economy, trends and your business change. Just think about the transformation of websites in the last decade. Websites designed in the Stone Age of internet marketing are obvious, the moment you see them. We all know the tremendous time and investment it takes to finally launch a website and get it running perfectly. Once your website is online,...

  • Robert Bartlett, Principal, Bartlett Joseph Associates

    On Leading and Managing the Retail Company

    Strategic planning is now Today, however, things have speeded up to the point where new business strategies are implemented and benefited from during the current fiscal year. Consider, for example: • With current enterprise computer network technology, packaged application software can be rapidly installed chain wide to achieve current year pay-back. This has created two separate classes...

  • Margaret Grisdela

    Five Ways to Become a Thought Leader

    Many attorneys are finalizing and launching their legal marketing plans. As part of this process, take a few minutes to think of how you can strengthen your own role as a thought leader. By definition, a thought leader is a person who has specialized knowledge and expertise in a particular subject and promotes a forward-thinking approach to the topic through speaking, publishing, PR, and...