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Selecting Discounts Rates for Personal Injury & Employment Damage Calculations
When calculating damages covering future periods, the future amounts must be reduced to present...
Are E-books Ruining Your Sleep?
With the holiday season behind us, hopefully you are all using those fun and interesting electronic gifts you received...
Bailout Bill Includes Numerous Tax Provisions
The $700 billion Wall Street bailout received most of the attention. But there are also important...
Denied Life Insurance Claim Overturned
Contestable life insurance claims are common and there are ways to navigate through an insurer's...
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Web Perseverance Launches New York Attorneys’ Websites
Internet Marketing and Business Consultants Almost every business today has a need for web presence. After all, through social media, companies are merely a touch away on someone’s smart phone. Web Perseverance helps companies market themselves and remain competitive in the digital age. We can maximize your presence on the web and help you effectively reach out and drive business. Three...
Two Law Firm Internet Marketing Strategies You May Not Have Considered
As you probably know, there are a lot of ways to acquire links to your law firm's website. While we have all heard of reciprocal linking, content exchanging, article marketing, and directory submissions, there are many lesser-discussed techniques that can have a great impact on your law firm Internet marketing results. Here are two that we have seen work well. Sponsorships Many non-profit...
How to Mess-Up your AdWords Pay-Per-Click Campaign in 10 Easy Steps
Using Your Home Page as a Landing Page – Create a landing page for every AdGroup! Do not just lead your users to your home page. Yes, it is easier to point users to your home page, but your copy will probably not convert. In a perfect world, your website home page would be itself a landing page and lead funnel. However, most likely your home page is not a good first impression for a specific...
Successful Networking: What to Say after "Hello"
As the hectic pace of holiday parties approaches, now is the time to invest a few minutes in reviewing your business development goals. Start by identifying the number and type of new contacts you want to make each month. Since many attorneys get a significant amount of their business from referrals and positive “word of mouth,” planning what you want to say can be time well spent. Adding...