Expert Witness Training & Marketing Consultant
Expert Communications provides personalized assistance with legal business development.
Consulting / Coaching Services
We provide one-on-one coaching on communication skills, how to present yourself in a professional manner in order to build confidence and poise, not only for presentations, but also to take better advantage of networking opportunities.
Review and analyze your current marketing, CV (for editing and bulletproofing), engagement documents and other materials including your website. Evaluate your positioning with your competition and review your rates. Critique your existing advertising.
Give you recommendations, a personalized strategy, including ideas for the expression of your unique message, sometimes called branding or identity. Advise whether/where to advertise, what works and what doesn’t. Suggest networking and publicity actions. Practical suggestions, specific steps you can take immediately to increase your visibility.
Design and produce printed materials such as business cards, stationery, brochure (for a group), and professional announcements.
Create your website, turnkey – organize, write/edit (wordsmithing is our specialty), and design and coding. Update, fine-tune, and search engine optimize existing sites.
This enables you to focus on what you do best. Clients contact us whenever they need marketing advice, whether a lot or a little. In many instances we also handle administrative details such as annual advertising and directory listing renewals. Clients benefit from not only our prompt availability, but also not having to hire an employee, with the attendant tax burden and benefit expenses. If your firm has a business development director for your (non-legal) professional services, we can serve as a legal marketing-specific resource for her.
We can also help you:
• Enlarge market share.
• Enhance reputation.
• Increase business in order to support subordinate consultants.
• Publicize a group/firm identity so the formerly solo-primary consultant can build an entity to sell.
• Make websites work.
• Reduce stress by locating and eliminating potential cross-examination vulnerability points in CV and other materials, website, and advertising.
• Improve bottom line by creating/improving engagement policies such as those regarding retainer requirements and contracts, and collection procedures.
• Increase gross revenue by analyzing competitors’ rates and recommending appropriate fee increases.
• Reduce long-term advertising budget by eliminating advertising that is not cost-effective.
• Get interviews on major media outlets by publicizing written articles.
• Create more time to work on billable functions by handling administrative tasks such as choosing, composing and placing advertising and handling renewals.
• Get an entire forensic engineering firm staff on-board by providing a one-day workshop on marketing and how each of them fit in the picture.
Areas of Expertise
The leading authority on expert witness marketing and founder of Expert Communications, Rosalie Hamilton provides customized marketing plans and consulting and coaching to individual experts and firms.
More than twenty years of marketing, management, sales, training and publishing, her– last period of employment as Director of Expert Witness Marketing for Texas Lawyer (newspaper) and Coordinator of the National Law Journal (now American Lawyer Media) Expert Witness Directories, provided the background for her book, The Expert Witness Marketing Book, the seminal publication in the field.
Rosalie is a prolific writer, contributing to expert witness directories, newsletters and newspapers, and professional journals. She is a frequent speaker at conferences for such organizations as the American Society of Appraisers, NACVA, the Forensic Accounting Conference at Florida Atlantic University, SEAK, American Board of Vocational Experts, Appraisal Institute, Acoustical Society of America, Equipment Appraisers Association, NADE, and Forensic Expert Witness Association.
She’s direct, she’s funny, she’s Texas (though living in Florida), she’s really blonde (but not dumb). Her hobby is personal writing: essays, eulogies, and Muse-ings – calling herself a less curmudgeonly Andy Rooney, she sends her periodic observations and commentary to friends.
Legal Marketing Strategy for an Expert Consulting Practice
Legal Communications - Expert Witness Marketing & Expert Witness Training
Expert Witness Web site Design
Articles Website Content Strategy & Search Engine Optimization
Expert Communications Blog
About Expert Witness Marketing
Articles Published by Expert Communications
Getting the "Right" Cases
"How do I get more of the types of cases I prefer/like?" This was the question posed recently by an expert witness looking for help with his marketing. He wasn't just seeking more cases, but the specific type of cases he wanted to work on.Read Article
Your Phone Style: Asset or Liability?
In this day of virtual business transacting, telephone technique is important. Major business deals are initiated, developed, and consummated without the parties ever having met each other except by phone. Ongoing business relationships are sometimes maintained only by phone. Make no mistake -- we assess people's intelligence, manners, sincerity, business acumen, and other attributes through telephone conversations. And this is true especially for professional service providers.Read Article
How Much to Say in the Initial Inquiry Call
I understand an attorney wants to feel you out, so to speak, and there seems to be a fine line as to whether you give too much information or not enough. Is it common to just say "Yes, I believe I can help you" and just ask for the file to review, and then charge a fee? Is it common to just charge a fee to review the case file and then send a written general opinion on the case?Read Article
Getting the "Right" Cases: How do I get more of the types of cases I prefer/like?
This was the question posed to me recently by an expert witness looking for help with his marketing. He wasn't just seeking more cases, but the specific type of cases he wanted to work on.Read Article
Expert Pay Discussion
You May Enjoy Your Work, But Don't Work for the Fun of It — Make Sure You Get Paid!Read Article
Your Competitive Advantage
Who is your competition, and how do you compare? Considering that most cases requiring an expert witness involve at least two experts and our society shows no signs of becoming less litigious, competition should not be your primary concern in building an expert practice.Read Article
Publicity and Credibility Through Writing
When your expertise is publicized in articles and books, it does not look like advertising, it does not feel like advertising, but, delightfully, it works like advertising. Publicity is, in fact, the best promotional avenue after networking. Even better - it is usually free.Read Article
Who Said Experts Shouldn't Advertise?
In response to one of our recent emails to Expert News readers, we received an email saying, “I thought experts are not supposed to advertise, even through websites.”Read Article
Be a Better Expert Witness
We all set goals, whether formally or subconsciously, especially at the start of a new year, when we feel we can wipe the slate clean and start anew.Read Article
Should You Be Using a Referral Service?
Registering with a referral service is a valid marketing avenue for the expert just starting a litigation support practice. This is also a good choice for an experienced expert who has a narrow, or esoteric, field. An attorney is more likely to use a referral service for an unusual specialty than he is for a more common one.Read Article