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5 Attorney & Expert Marketing Tips for September

Labor Day marks the beginning of a serious new selling cycle for law firms and experts, as summer vacations fade into memories. Here are some quick legal marketing tips designed to attract more clients.

1. Reconnect with your network. Back to school means back to work. Organizations that went dark over the summer now offer lots of "meet-and greet" opportunities. Think of your 10 best referral sources, and make a point to reconnect with them at upcoming events.

2. Target 3 -5 prospects. Business development is a top priority at many law firms these days. Write down a list of new client candidates, and then do your homework to identify key decision makers and issues facing each company or industry. Use the many networking events available to you this Fall to make personal contacts with these prospects. Work your way up to a personal meeting as part of your effort to offer legal solutions.

3. Market to your current clients. Existing accounts are your best source of new revenue fast. Consider a client newsletter, client alert, e-newsletter, or other marketing communication that offers value. Remind clients of your full range of services for maximum cross-sell and up-sell benefit.

4. Increase your social media marketing efforts. Whether you are a novice or an expert, pick up the pace on your digital marketing communications. LinkedIn is an excellent place to start with the legal crowd, as well as, Martindale Connected, JD Supra, and many others.

5. Polish your elevator pitch. You’ll need it for all the new networking events. Make it short and sweet: a) say what you do in a brief yet memorable way (i.e., ours is “we help lawyers and experts make more money”); b) say who you do it for; and c) offer a quick benefit statement. Make a mental note, also, of the pitch provided by your conversation partners.

Remember, marketing is a process and not an event! Never stop marketing.

Contact the author to discuss legal marketing ideas for your firm.

By Legal Expert Connections, Inc.
Legal Marketing, Expert Marketing, Attorney Marketing, Lawyer Marketing
ABOUT THE AUTHOR: Margaret Grisdela
Law firm and expert witness marketing consultant Margaret Grisdela is the founder of the national legal marketing agency Legal Expert Connections and author of the book "Courting Your Clients: The Essential Guide to Legal Marketing." Services include business development, publicity, search engine marketing, social media marketing, website development, brochures, Internet advertising and related services.

Copyright Legal Expert Connections, Inc.

Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.

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