5 Suggestions For Writing Legal Blog Post Titles
These quick tips will help encourage visitors to your website to actually read your articles.
We have all heard the proverb "don't judge a book by its cover". Unfortunately, we are victims of our human nature and every day we filter out the "noise" by quickly judging things to determine if they are worth our time. We must learn the art of creating captivating blog post titles so that when people are checking out the proverbial "book covers" on the web, they stop to see what we have to say.
Your best legal articles will go un-read if you don't take the time to write good titles.
Below I've listed 5 ways you can increase the responses to your blog post titles:
1. Ask a Question - A provocative question creates curiosity. People want to find out the answer and feel inclined to click through to read more. This is especially true when the question addresses a specific need or concern and promises to answer a problem the reader identifies with. For instance I wrote a popular post a little while back titled: "Lawyer Marketing Definitions: What are RSS Feeds and Why Should I Care?". People who didn't know what RSS feeds were clicked through to find out and have the question addressed.
2. Titles on magazines are a great resource - Magazine copywriters are competing with hundreds of other magazines on the rack for your attention. Online articles often work the same way. You can learn from people who have been doing this successfully for a long time. Browse through the titles of articles on magazine covers for ideas.
3. Use Numbers in Your Title and Lists for Your Posts - I've said it before and it's worth repeating: People on the web love lists. It creates concise, bulleted information that can be digested quickly and easily. If you are reading this post right now, you are seeing an example of using a number in the headline to capture a reader's attention. There is a funny, comedy site called Cracked that does a nice job of using this technique with many of their posts.
4. Solve a problem - The readers of your posts often have a problem or curiosity they are trying to solve. By offering a solution to a problem that a reader identifies with, you will entice them to read your article.
5. State a Benefit or Explain How to do Something - Giving practical advice is always eye-catching. Even though things may seem routine or simple to an expert, there are plenty of people out there that don't have the knowledge you do. This is especially applicable to lawyers. Legal issues are complex and intimidating. Offering simple how to's (perhaps how to hire a legal professional or how to handle the aftermath of a legal incident) will make for great legal blog post titles.
A good thing to keep in mind is that you should keep your blog post titles short. A good idea is to keep the title between 7-9 words. In addition, you should capitalize the first letter of each word in your title.
Gyi Tsakalakis is a co-founder of AttorneySync Lawyer Marketing, and co-authors a variety of law firm seo resources.
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Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.