5 Ways To Jump Start Your Legal Blog Posts
While writing effective legal blog posts can be challenging, following some simple guidelines can make the process flow more smoothly.
Writing a legal blog can take a lot of work. It is important that you are consistently posting new material to your blog. Coming up with ideas for that material can be tough. Here are 5 ideas to get the juices flowing:
1. Design a Helpful List - Your readers will love a good list. Think of 5 or 10 things you could list about your area of expertise. Some helpful hints, explanations, etc. Lists are short, concise, and to the point. People on the web love a good list.
2. Reference good links - It's difficult to find the needles in the haystack that is the web. Your followers will appreciate a good set of helpful links to articles, resources, etc.
3. Tell a Good Story - Nothing will engage your readers more than an interesting story. Tell about a personal experience you had or something you are struggling with at your practice. Your readers will identify with you and it will certainly help get the conversation flowing.
4. Offer Your Legal Expertise - Of course you want to be careful not to give legal advice. However, you will find that many people have questions or want answers about legal topics. Offer up general legal expertise to establish yourself as a leader in your field.
5. Read Other Blogs In Your Legal Niche - Reading other industry blogs and staying current on the posts is a great way to get ideas for your own blog.
Writing a blog can be a lot of effort and work. However doing so will pay big dividends to your lawyer marketing efforts. If you take the time to write 2-3 good blog posts a week, you will see the pay off in the end. You have a better chance of getting found by the search engines and establishing yourself as a thought leader.
Gyi Tsakalakis is a co-founder of AttorneySync Lawyer Marketing, and co-authors a variety of law firm seo resources.
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Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.