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Five Tips to Help Avoid Delays in the Content Writing Process

Expert Witness: PaperStreet Web Design
Whether you are starting from scratch or revamping an existing website, writing content requires hard work, dedication and excellent planning.  Delays in the writing process are one of the primary reasons websites are unable to launch on time.  If you want to avoid content-related delays, below are five tips to help you keep your writing process on track.

Get the Right People on Board. One of the most important things you can do to get your content writing project off to a good start is to get the right people on board.  Whether you are a small, local law firm or a mega operation with offices around the globe, you need to assemble a team of individuals who not only believe in the project, but are also able to give it the time and attention needed.  While there is no “magic” number, you need to keep the team manageable and name one individual to serve as the point person  responsible for overseeing the project.  Also, while specific tasks and duties can be divided up, it is critical that everyone involved understands the full level of commitment required.

Know What You Want to Write Before You Start. While it may sound obvious, you need to know what you want to write before you start.  Planning your content
is essential and begins with the development of your site architecture.  While you may be tempted to put this document together quickly so that you can begin writing, you should spend some time reflecting and thinking about the specific pages you want to include on your site.  If you have an existing website, consider what types of content might be missing and/or what you may want to eliminate.  If you are starting from scratch or want to take a different approach, you can take a look at other law firm websites in your area(s) of practice to get some inspiration.  Because your site architecture serves as the foundation for your content, it is important to get it right before you start writing – major changes can lead to substantial project delays.

Be Prepared for the Content Interview. At PaperStreet, the writing process involves one or more interviews with your content writer.  The content interview is your opportunity to discuss your specific content goals and objectives for each page we are writing.  It is critical to make sure you have individual(s) on the call who can speak directly to the content needed for each page.  If the pages cover multiple practice groups, it may be best to schedule separate interviews with an attorney from each practice area.  Additionally, the attorneys participating in the interviews should be the same attorneys who will be responsible for reviewing and approving the pages.

Review Content and Send Edits According to the Schedule. When you receive draft pages for review, it is very important to make sure the responsible attorneys are reviewing and making edits according to the schedule.  As discussed above, you should have one person serving as the point person or project manager.  This individual should be keeping track of when pages are distributed to and returned from the attorneys so that the writing process can move forward without unnecessary delays.

Avoid Looking Back. While it can be tempting to keep reviewing and changing the content on your pages, multiple revisions can halt the progress of your launch.  One of the best ways to avoid this temptation is to make sure you have the right individuals involved at each stage of the content writing process.  When you plan ahead, you can be confident that the attorneys participating in the content interviews, editing drafts and giving the final approvals will be able to help produce an end product that best portrays your firm’s knowledge, practice expertise and culture.


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Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.

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