Law Firm Search Engine Optimization - Ensure you Choose the Right Provider
Do you currently operate a law firm and you are excited about the chance to take your law firm to the next level? Do you want to grab top placement in the search engines and be placed directly in front of prospective clients? Most likely, you have already given some consideration to employing a search engine marketing campaign, however all too often this task can seem daunting and foreign to many without experience working with websites.
Dataflurry is a company that employs cutting edge techniques to place law firms higher in the search engines for any particular phrases that they are trying to rank for. So, if you are a Los Angeles personal injury lawyer, we can get you to the top of Google for terms like Los Angeles Personal Injury Lawyer or Attorney. We also often times target a wide variety of industry specific practice areas to drum up additional traffic such as Wrongful Death, Auto Accidents, Burns, Dismemberment, Pedestrian Accidents, Food Poisoning, Recalled Products and a wide variety of other topics. We understand that each potential client won't simply search for one phrase, so therefore you must target a collective keyword pool to improve traffic and relevance among all searches taking place. The good thing is that Dataflurry has over 12 years of experience in this industry, and experience is key in this industry.
A large number of law firms are pretty knowledgeable in many aspects of search engine marketing, because, they see the value in the service and want to learn more on their own. Attorneys are often the type that will take on complex issues to rest assured that they get completed properly, however the SEO industry is so complex, that are staff is still learning after 12 years of experience, therefore it is in your best interest to trust your search engine optimization to a talented provider such as Dataflurry. We understand that you are in need of hiring a professional and talented agency so that you can worry about more important things like working on your current clients and other marketing methods.
Dataflurry is founded by Joel McLaughlin who is an expert in this industry, actually he is going to have a publication coming out in Website Magazine this month about search engine optimization. He is regularly called upon to speak at events and provide consulting services for large law firms and marketing agencies.
Too often, companies that claim to be experts are simply trend followers, and just do what everyone else is doing whether it is effective or not. From our research, search engine optimization employees typically have 2 years of on-the-job experience promoting and optimizing websites. Dataflurry has a small team and each member has over 10 years of experience (individually). Companies can sell you on massive promises and false hopes, however if you choose Dataflurry we will under promise and over deliver! That is why we have so many happy testimonials and references for our potential clients to contact.
An authentic search engine optimization company for law firms will have a background working with clients in this industry. In other words, you want a company who has launched other law firms to the top of the search engines! The reason is simple, search engine optimization is unique to each individual industry, and if you work with someone that has legal seo experience, they are going to know how to streamline link building opportunities and understand where the traffic potential lies for your company. Also, you do not want to pick a company who represents a large number of lawyers in a single city or area, because they are unable to place 20 different firms in the top 10 results! Often times this is a good sign that you won't rank in the top results unless you pay the most to that company, because common sense tells us that the company paying the most will be the most valuable client to that marketing firm.
For your law firm to truly succeed in the search engines, you definitely need someone to be keeping a constant eye on developing technologies and search engine algorithms so that you always remain at the top of the search engines. Few companies truly understand all aspects of search engine optimization, and when you are competing in a highly competitive industry such as the legal industry, everything must be done perfectly.
In your efforts to find a reputable search engine optimization company for your law firm, be certain to look over their website closely. Is it highly ranked? Do they offer true client testimonials? A law firm seo company who are experts at implementing effective strategies should have a highly ranked website themselves. You should always be careful when investing in this industry, because there are a few talented companies and a massive number of mediocre providers. Make sure to check references, testimonials and ask for examples of ranking improvements for clients. When you invest in the future of your company, you should expect superior results.
ABOUT THE AUTHOR: Joel McLaughlin
Joel McLaughlin is the owner of Dataflurry law firm marketing. Helping lawyers, attorneys and law firms take their client base to a whole new level.
More information about this article at DataFlurry
Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.