Law Firm Web Marketing
Knowledge is power. Before you invest thousands into a law firm web marketing service, it's essential to understand the basics about how successful web marketing works.
With so much out there about conducting an Internet marketing campaign, it is often very difficult to identify those methods that are most likely to produce results. Unfortunately, there is no substitute for understanding some of the basics about how Internet marketing, and more specifically, search marketing works.
Before you make a large investment into a search marketing company, it may make more sense for you to invest in search marketing education. There are many ways to go about learning web marketing. A simple search for top SEO websites will provide you with some pretty reputable results. Find two or three Internet marketing sites that you enjoy, and start reading.
You may also consider investing in subscription-based search sites. While these sites give you free access to a wealth of information, they protect their premium information for their paying members. Some of the top subscription web marketing sites range from fifteen dollars per month to several hundred dollars per month. Even some of the more expensive subscription-based sites can be worth it depending on how advanced you want your web marketing efforts to be.
Finally, you might consider hiring professional web marketing consultant to teach you the methods and techniques that are most likely to work for your firm. If you do hire a consultant on an hourly or per project basis, make sure you define your curriculum upfront. You won't want to pay for information that is either way below or above your knowledge level. Ask for an outline or topic headings in advance so that you have a good idea of what the consulting session will entail.
Gyi Tsakalakis, of Chicago-based AttorneySync provides law firm web strategy consulting.
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Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.