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Long Form Content Doesn't Have to Be Boring

Expert Witness: PaperStreet Web Design
While 500+ word pages may have been your goal in the past, long form content pages (pages with 2,000 words or more) are now becoming the norm for sites looking to outrank their competition.  This means that if you want to increase your SEO rankings and move to the top, you may need to rethink your content strategy. 

Google rewards sites that are the best resources for users – sites that produce high-quality, information-rich content.  Long form content that provides the comprehensive, in-depth information people are looking for can go a long way in helping you get the SEO results you want.

Okay I Understand the Benefits, but Will Users Take the Time to Read It?

While you may think that people will never take the time to read a page that is 2,000+ words, adopting a long form content strategy can actually help attract and keep users on your site.  In today’s information age, people are looking for authoritative sites that provide detailed and extensive answers to their questions.  Like a short form page, the best way to get users to read the pages on your website is to produce valuable content that is interesting and user-friendly.  Below are a few tips to help
make sure your content meets these goals:

Tip #1 – Organize It. While all writing requires organization, when you produce long form content it is critical to make certain that your content is organized and easily navigable. When a user lands on your page they should be able to immediately find the information they are looking for.  If they can’t, they will quickly jump to another website that does. Headings and subheadings are a great way to organize your content and guide users through the information on your page.

Tip #2 – Break it Up. Nothing turns a user off faster than reaching a site that has long paragraph after long paragraph of text.  While you may have a lot of information to cover, you need to break it up.  In addition to using headings and subheadings mentioned above, bullet points, numbered lists, step-by-step instructions and Q&A (questions and answers) sections are all great ways to create content that is both visually appealing and easily navigable.

Tip #3 – Speak Your Customer’s Language. Oftentimes, long form content pages cover complex concepts that can be hard for users to understand.  If you really want people to read your content and be recognized as the go-to online authority, you need to speak your customer’s language.  Cut out the technical terms and jargon and use the same, everyday language that your customers and clients use.

Tip #4 – Add Some Pictures and Other Visuals. Everyone knows that a “picture is worth a thousand words.”  When you are writing long form content, photographs, images, illustrations, charts, graphs and other visual elements can help enhance your content and keep your users engaged and reading ‘til the end.


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Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.

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