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Successful Conference Presentations for Legal Marketing

How do you get to Carnegie Hall? Practice, practice, practice. This old joke works because of its wisdom.
Now that you have an audience, advance planning is essential to the success of your presentation.

Start your preparation with an outline of your legal topic. Ask the meeting planner about the knowledge level of your audience. Plan to cover a minimum of intermediate-level material, since the basics will quickly bore sophisticated listeners. Pack as many educational facts and figures into your presentation as possible.
Prepare for your presentation by practicing in front of a mirror or a small audience of co-workers, family, or a professional coach. Ask them to provide honest feedback on the subject matter, your delivery skills and the quality of your presentation materials.

Give your audience a number of valuable insights during your presentation that they can take back to their office to improve operations, reduce costs or avoid unnecessary risk. Do not give a sales pitch! This is a sure way to lose future speaking invitations. It is acceptable to have one slide about your law firm, at either the beginning or end of your presentation.

Your primary selling opportunity comes by demonstrating your legal knowledge and professional approach to your subject material. Your job is to build trust with your audience, which is the first step in establishing a relationship with a qualified prospect who may need your service.

Once it is your turn at the podium, deliver your remarks with genuine enthusiasm:
- Generate interest with eye contact and audience participation
- Add your unique commentary to each slide; do not read them
- Allow time for Q&A

A Q&A session with no questions can be awkward. Consider “planting” a question with a friendly associate, or simply introduce your own question by saying “you may be wondering about X, Y or Z.”

Offer your audience a copy of your presentation as well as future editions of your newsletter at the end of your speech. Encourage attendees to come to the front of the room, shake hands and exchange business cards. Establishing a personal rapport with individuals after your speech will help open the door to subsequent discussions about ways you might work together.

Determine if your presentation will be video or audio recorded. If so, be sure to get a copy for your records. You may be able to edit the recording and post a version on your law firm's web site. Also, conference planners at future events may ask to see a video clip as part of their speaker evaluation process.

By Legal Expert Connections, Inc.
Legal Marketing, Expert Marketing, Attorney Marketing, Lawyer Marketing
ABOUT THE AUTHOR: Margaret Grisdela
Margaret Grisdela is a legal marketing consultant and the Author of "Courting Your Clients: The Essential Guide to Legal Marketing." She is also the President of Legal Expert Connections, a firm specializing in marketing and business development for attorneys, lawyers, and experts. 

Copyright Legal Expert Connections, Inc.

Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.

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