Taking Advantage of the Law Firm Search Engine Optimization You Already Performed
You have had a website online for quite a while now, spent time and money promoting the authority and value of your website. However, you likely have a massive amount of hidden value that you are not utilizing which can easily gain you more traffic and website inquiries for your legal services.
We run an internet marketing company that has worked with dozens of law firms. We have found that improving the on-site optimization is one of the most valuable things that can be done for 90% of law firms to provide a return on investment.
Obtaining top rankings for organic search in the legal arena depends on two things. 1. Website authority, which is acquired by obtaining authority links to your website. 2. On-Site optimization, which guides the search engines to understand what your website is relevant about.
Chances are you have already obtained a certain amount of authority (links) to your website. Now, you are wondering why you are not gaining inquiries to your website. This can be a symptom of a couple of issues, however; these are the most common problems that are not being addressed.
- On-Site Optimization : If you have a website online and are a personal injury attorney, you likely are targeting terms such as Personal Injury Lawyer within your website. However, you will find with a little bit of effort that there are dozens (if not 100's) of other terms you could be gaining traffic from. Personal Injury is the hardest and most expensive term to compete for. Let's look at some ideas of pages you could create on your website that would drum up additional website visits that will turn in to business!
EXAMPLES OF TERMS TO TARGET FOR A PERSONAL INJURY LAWYER:
Animal Attacks & Dog Bites
Back and Neck Injury from a Car Accident
Bad Faith Insurance Law
Birth Injury from Medical Malpractice or Negligence
Boat Accidents & Boating Collisions
Broken bones Auto Accident or Other Serious Injury
Burn Injuries 1st, 2nd & 3rd degree Burns
Car & Auto Accidents, Crashes & Collisions
Car Accidents Resulting in Wrongful Death
Construction Accident or Industrial Injuries
Defamation, Libel and Slander
Diminished Value Law
Dismemberment, Amputation & Loss of Limb
Drunk Driving Accident or Collision
Injured passenger in Car, Truck or Auto accident
Injury from Bar Fights
Mass Tort / Torts
Nursing Home Abuse, Neglect & Wrongful Death
Pedestrian Accident Injury, hit by a Car or Truck
Product Liability, Defective Products & Recalled Drugs
Rear End Collisions or Crash Resulting in Injury
Road traffic accidents
Semi Truck Accident / 18 Wheeler Crash / Commercial Vehicle Collision
Slip and Fall Accident Resulting in Injuries
Spinal Injuries & Paralysis
Swimming Pool Drowning Death, Injury or Brain Damage
Traumatic Brain Injury
Train Crash, Accident or Collision Resulting in Injuries
Workplace Injuries, On The Job Injury & Premises Liability
These are just examples that we used for one customer that saw tremendous results. Within 1 month of adding pages for each above topic, the number of inquiries increased noticeably because the lawyer already had authority to his website.
Another item to focus on is to ensure that your Google My Business (Local) listing is active and helping you show up in local searches. You should ALWAYS tell your satisfied customers to leave a positive review on Google. This is ABSOLUTELY CRUCIAL to ensure you are going to gain local search traffic which accounts for a MASSIVE amount of visits to your website. We apologize for all the capital letters, but we are trying to get the point across.
Lastly, once you perform proper on site optimization and make sure your local listing is active and obtaining reviews; you now need to focus on link building. Quality link building companies are EXTREMELY hard to find, 9 out of 10 are going to provide very little value - so make sure you are going to a vendor that is providing quality links that are from website's that are relevant or high in authority.
Dataflurry is an innovative search engine optimization firm that works with Law Firms across the United States. They don't place clients into contracts, because Dataflurry wants our clients to be satisfied and remain a customer based on their happiness as a client.
Joel McLaughlin is the founder of Dataflurry Internet Marketing. Joel has over 20 years experience promoting website's online (since before Google was even around).
More information about this article at DataFlurry
Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.