Two Law Firm Internet Marketing Strategies You May Not Have Considered
If you've been marketing your law firm on the Internet, chances are that you've already taken advantaged of several of the most common strategies. Here are two you may not have thought of.
As you probably know, there are a lot of ways to acquire links to your law firm's website. While we have all heard of reciprocal linking, content exchanging, article marketing, and directory submissions, there are many lesser-discussed techniques that can have a great impact on your law firm Internet marketing results. Here are two that we have seen work well.
Many non-profit organizations provide small businesses, including law firms, opportunities to sponsor an event, charity, etc. Since more and more of these organizations are developing substantial web presences, they have created an opportunity for very high-quality link acquisition.
In order to seek out non-profits that have sponsorship opportunities that include links, start on the local level. Look for organizations with authoritative websites in your area. Ideally, for law firms, legally relevant organizations are your best bet. Further, you will want to prefer text link sponsorship over image link sponsorships. However, if only image link sponsorships are available, be sure to add the appropriate keywords to the "alt" attribute. Finally, make sure that your sponsored links are not "nofollowed".
Alumni Web Space
Remember all the way back to your orientation for your undergraduate studies? Chances are that at some point someone introduced you to campus computing and web spaces (in fairness if you went to college before the mid-1990's this probably wasn't available). In any event, many universities and law schools provide hosted web spaces even for alumni. This means that you can build a website on your universities .edu domain. Once you have built some authority to your personal web pages on the .edu domain, you can link back to your law firm website or blog. Be careful. You don't want to spam your university domain or else you are likely to lose your privileges. However, if you build an appropriate personal page on the university web space, there is no reason that you should not be able to link back to your professional sites.
These are two excellent ways to acquire links from .org and .edu domains that don't require any gray hat or black hat methods.
Gyi Tsakalakis is a law firm web consultant with AttorneySync. I help lawyers increase their professional reputation online through various law firm Internet marketing strategies. Our services are transparent and accountable.
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Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.