Why Law Firm, Lawyers & Attorneys Should Incorporate Video Online
Law Firm Marketing can be a daunting task and can require a lot of different objectives to succeed online. However, one of the most overlooked marketing efforts that can really make a positive impact is online video for your law firm.
Videos are going to add several valuable assets to your law firm marketing strategy. First off, a website with video incorporated will improve the legitimacy and branding to help increase conversion ratio's. Next, videos that are properly distributed can actually rank in the search engines and bring additional traffic to your website. If your videos are interesting, they can actually help build links to your website to improve your authority and help your website to rank higher. Lastly, I wouldn't be surprised if the search engines are adding trust to websites that use video's on their website, because videos add value to the user experience and the search engines main objective is to provide the best results to search engine users so that they gain a larger following.
According to the International Herald Tribune, Internet users are opting to trust and re-visit websites more often that use video. The fact is that video's make a larger impression on a website visitor and add an emotional stamp that helps gain the trust of a visitor. Also, distributing your video to a large number of video websites will most likely help you obtain more website visitors which could potentially bring you new client's each and every month.
Despite the obvious benefits of implementing a video marketing campaign, you need to also consider that video carries weight in terms of search engine optimization. The video will give clients a personal connection, which is definitely needed because their is a lot of competition online and there are a lot of deceitful companies out there nowadays.
Some lawyers will feel like video is an overwhelming task to take on, however video production companies can simplify the video production and walk you through the entire process. They will probably implement your video and distribute it on your behalf to popular websites if you request this.
If your budget is slim, consider using your home video camera to record a video for your law firm. Simply getting your face and voice across to the customer should be your main objective - so don't ignore the opportunity of benefiting from law firm video's because you cannot afford to hire a professional videographer to produce the film.
The best videos will provide information to show you're credible, talented and reliable. You should talk about past successes, possibly integrate a customer testimonial and talk about your high level of service. This will be a definite recipe for success. Take your law firm marketing strategy to a new level with online video.
ABOUT THE AUTHOR: Joel McLaughlin
Joel is the owner of Dataflurry law firm marketing. Offering search engine optimization and website marketing to law firms, lawyers & Attorneys of all practice areas.
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Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.