Forensic, General & Medical
Expert Witnesses

You Cannot Bore People into Buying

Sitting pretty in the search engines? And still not getting any calls? Take a look at the content on your website...that's the reason why.

The headline above was repeated over-and-over again by one the most successful Madison Avenue ad men ever. I won’t bore you with his life story but I’d wager his efforts increased his clients revenue by tens of billions over the years.

He made this comment in response to the dreary, mindless and repetitive ads Madison Avenue was, and still is, famous for. Most ads did not, and still don’t, increase revenue.

I can make that same comment, with a slight twist, about many law firm websites. Here it is:

You Cannot Bore People Into Calling

When a visitor hits a law firm website, what do they see?

Well, on 99% of law firm websites in the U.S., they see dreary, mindless and repetitive content.

This visitor to your website then clicks the back-button on their browser, never to return….right after they wipe the sleep out of their eyes and the drool off their chin.

Most content on law firm sites….stinks.

And when I get the chance to “suggest” to a potential client that their content needs a little work, I hear every excuse in the book as to why their content is fine – or that their client base is educated and expects a certain image.


Many of these law firms are sitting-pretty in the search engines. They get thousands of visitors a month. And revenue is down 30% – 50%.


You Cannot Bore People Into Calling

Give them content they can use. Tell them how you can help. Tell them a story.

Do anything – just change what you have on your website now.

Your bank account will thank you.

Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.

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