YouTube for Attorneys: Rounding out Your Social Media Campaign
Seventy percent of Americans are previewing online videos daily. So, what better way to make an indelible first impression than YouTube?
We are truly Internet enthusiasts. With Americans spending an average of 23 hours per week on the global marketplace, Facebook, Google, and LinkedIn have become a staple in both our personal and professional lives.
On a personal level we rely on social media to stay in touch with family and friends but in our professional lives we expect these marketing leaders to work 24/7 to promote and grow new business.
Overall, online marketing has found its niche in the legal community. By providing daily exposure to prospective clients, Facebook, Google and LinkedIn clearly top the short list of marketing giants, but perhaps there lies yet another underutilized sleeping giant, online video marketing with YouTube.
Seventy percent of Americans are previewing online videos daily (Tech News Daily). So, what better way to make an indelible first impression? Combined with all other social media marketing tools, the use of online videos can effectively round out your marketing campaign by extending a personal invitation to prospective clients.
Since online videos are 100 percent visual there is little room for error. If managed correctly, you video should awaken the headshot posted to your other marketing sites. Take note, a badly produced video could inadvertently tarnish your professional reputation. It may be in your best interest to acquire the services of a professional online marketing company rather than to go it alone.
Before stepping in front of the camera, consider the following:
Collaborative pre-production consultation.
Quality audio and video technology.
Appropriate set location.
Personal on camera direction.
Keep prospective client’s point of view in mind.
Focus on relevant details.
Apply specific legal services to possible legal scenarios.
Captivate the viewer.
Solidify your status as a legal expert.
Let your personality filter through.
Collaborative post-production consultation.
Video distribution and optimization.
Finally, distribution and optimization.
Uploads to your website and top ranking search engines such as Google and it’s video counterpart YouTube should be considered as they will increase your search engine visibility and online presence.
If produced correctly, online videos can grow your business by attracting new clients who now view you as the right choice for their legal needs.
Greg Wildman is the President of OVC, INC. Since 1999, Greg has developed hundreds of websites for attorneys from his company’s inception as Online Video Concepts, LLC to the modern era’s OVC, INC. Greg’s knowledge of law firm marketing has helped many law firms establish online presences through custom website development, Search Engine Optimization, legal directory partnerships, social media marketing, content writing and more.
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Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer.For specific technical or legal advice on the information provided and related topics, please contact the author.