Information and Strategies to Promote Your Expertise
Law Firm Search Engine Optimization & Marketing - What Results should you Expect?
An online law firm business needs exceptional search engine optimization and marketing strategies to achieve the desired results. Is your website ranking on page one? Have you noticed a significant increase in targeted traffic since implementing these strategies? If not, you may have chosen the wrong company.
SEO - Marketing your Lawyer or Attorney Business Locally
Do you advertise your attorney or law firm business more toward a local audience? This can be tough when dealing with search engines. There are SEO strategies that can be put in to place to help you get much higher visibility in your local area. Most legal firms do not market globally, so you need to make certain that your website is seen by the people in your area who may one day need your services.
Open your Ears: Listen for the Opportunity you're about to Miss
Provided by: Fox Coaching Associates
The manager of a megastore came to check on his new salesman. "How many customers did you serve today?" the manager asked. "One," replied the new guy. "Only one?" said the boss, "how much was the sale?" The salesman answered, "$58,334." Flabbergasted, the manager asked him to explain.
Effective Website Marketing will Drive Legal Clients to Law Firms
Every law firm needs an online presence these days. Effective website and Internet marketing strategies can not only make your online business highly visible, it will make a very noticeable difference in the number of potential clients you receive, as well as your bottom line.
Internet Marketing for your Law Firm can Appeal the Economic Tsunami
Has the economic tsunami hit your law firm financially? Appeal it with Law Firm Internet marketing and search engine optimization.
How SEO can Catapult your Legal Website from Anonymity into Popularity
A well-planned and well-executed SEO campaign can work really well for niche markets as they tend to give excellent search results in specific areas. That’s why, as a law firm if you want to grab the moment and catapult yourself from an anonymous online existence to one of popularity, search engine optimization is what you need to consider.
Drive Visitors to your Web Site with Google Adwords
Imagine being able to inform a prospect about your services precisely when they are looking for a service provider like you. Add a success-based pricing model to this dream, where you only pay for an ad when someone clicks on it to visit your web site, and you've got a perfect lead generation system in place.
The Power of the Pen: How to Get Articles Published
Writing an article is an excellent investment of your time, especially if the thought of making a speech causes you to break out in a cold sweat. “Speaking” on paper is an ideal alternative. Corporate general counsel, among others, frequently contact attorneys based on published articles.
Attorneys in Trouble of Closing Law Firms due to Bad Economy and Unresponsive Traditional Advertising Marketing
Smart attorneys understand the value of top Internet marketing and prefer a performance based online marketing service that is contingent upon results compared to more risky and costly upfront fee based SEO programs.
Personal Injury Attorneys Go Viral for New Clients
Burbank, CA – Marketing and advertising for legal services has moved on to a new and exciting time where the mysterious results for how advertising dollars are spent are no longer a matter of speculation but one of absolute fact.
Performance Based (SEO) Search Engine Optimization Services by iMajestic Rescue Attorneys from Losing Their Practice
iMajestic introduces Performance Based SEO/SEM Internet marketing that allows attorneys to capture quality clients by achieving results before investing money.
Buying a McDonalds Franchise - Obtaining the McDonalds FDD
The most successful franchise system in the world, McDonalds captures the minds and imaginations of a big sllice of humanity. How much does a McDonalds franchise cost? What kind of profits does a McDonalds generate? How does one buy a McDonalds franchise? This article provides the answers.
Getting the "Right" Cases
"How do I get more of the types of cases I prefer/like?" This was the question posed recently by an expert witness looking for help with his marketing. He wasn't just seeking more cases, but the specific type of cases he wanted to work on.
Your Phone Style: Asset or Liability?
In this day of virtual business transacting, telephone technique is important. Major business deals are initiated, developed, and consummated without the parties ever having met each other except by phone. Ongoing business relationships are sometimes maintained only by phone. Make no mistake -- we assess people's intelligence, manners, sincerity, business acumen, and other attributes through telephone conversations. And this is true especially for professional service providers.
How Much to Say in the Initial Inquiry Call
I understand an attorney wants to feel you out, so to speak, and there seems to be a fine line as to whether you give too much information or not enough. Is it common to just say "Yes, I believe I can help you" and just ask for the file to review, and then charge a fee? Is it common to just charge a fee to review the case file and then send a written general opinion on the case?
Getting the "Right" Cases: How do I get more of the types of cases I prefer/like?
This was the question posed to me recently by an expert witness looking for help with his marketing. He wasn't just seeking more cases, but the specific type of cases he wanted to work on.
10 Ways to Get More Business Fast
What can your law firm do to generate more revenue quickly? The answer is surprisingly simple. Current clients represent your best source of new business, since you already enjoy a trusting relationship with them. Here are ten steps you can take now to increase current client billings.
Tracking the Results of Your Internet Marketing Campaign
Provided by: i-Lawyer Marketing
Tracking the results of your Internet marketing is extremely important if you want to run a successful Internet marketing campaign. Through the use of website analytics and phone call tracking numbers, you can find out exactly what marketing is working so you can make smart decisions about where to spend your marketing dollars.
Help, My Clients are Bankrupt!
So lamented a local bankruptcy attorney at a business development seminar I recently taught. “My clients need therapy,” chimed in a real estate lawyer. Many attorneys today are struggling to generate the high volume of qualified leads needed to keep the lights on while achieving the goal of a six-figure salary. Where can you find all these prospects? Read on for ten free or low cost business development techniques proven to help you achieve your practice expansion goals.
Successful Networking: What to Say after "Hello"
Business networking can be like speed dating; you only have a few minutes to make a positive first impression. This article will show you how to talk to a prospect.
Link In to Social Networking
Wondering where you can find your next new client? Internet savvy attorneys are hitting the keyboard to build online referral networks that supplement traditional face-to-face networking. LinkedIn® is one of the most popular "social networking" sites among business users today. Over 30 million professionals from around the world, representing 150 industries, connect with prospects electronically on LinkedIn. You can too! Read this article to learn how.
Franchise Operations Manuals - Drafting Tips and Strategies by a Franchise Expert
Franchise operations manuals may seem daunting, especially for a company that has never written an operations manual before. Bewildered by the new business of franchising, with its legal requirements, franchise disclosure documents, operations manuals, training programs, etc., many companies delegate responsibility for writing their manual to a high-priced franchise consultant.
Mr. Franchise Buys His First Franchise
For the last twenty-eight plus years, as a franchise attorney, author, instructor and recognized franchise expert, I’ve helped firms enter the franchise industry – each hoping to become the next “McDonalds” of their respective industries. Along the way, I've met and worked with an interesting group of entrepreneurial founders.
Expert Pay Discussion
You May Enjoy Your Work, But Don't Work for the Fun of It — Make Sure You Get Paid!
How to Become an Expert Witness - Part 5: Billing Tips for the New Expert Witness
How much should I charge for my expert witness services? It’s an important question that will determine the success of your consulting practice.
How to Become an Expert Witness - Part 4: How to Manage your Expert Witness Practice
Here are some “best practices” as you build your expert witness consultancy.
How to Become an Expert Witness - Part 3: How to Promote your Expert Witness Practice
Now that you’ve read our career advice in Part 2 of this series, you are ready to promote your new expert witness practice.
How to Become an Expert Witness - Part 2: The Forensic Career Path
Education is one path to a forensic practice. Many colleges and universities now offer undergraduate or graduate degree programs in forensic accounting, forensic engineering, and other professions.
How to Become an Expert Witness - Part 1: Expert Witness and Forensics Defined
Miami CSI and other TV crime solving shows captivate viewer attention with the glamour, excitement, and challenge of forensic police activity. We watch as the prosecutor insists on hard, incriminating evidence that will withstand court scrutiny to put the bad guys behind bars. If you are considering a forensic career, this five-part series will explain the role of the expert witness and describe how you can qualify as an expert.
New Business is at your Fingertips
Your greatest opportunity for new business is hidden in your existing accounts. New business obtained from current or past clients tends to be more profitable, due to a lower cost of acquisition and a higher likelihood of successful completion.
How to Write a Law Firm Marketing Plan
Marketing without a plan is one of the biggest mistakes a law firm can make. This article gives you the key elements to an effective marketing plan for your law firm.
New Google Feature for Law Firm Internet Marketing
Law firm marketing fans reading will appreciate a new Google feature that will add a competitive advantage to your legal search engine marketing campaigns.
Wall Street to Main Street: How Law Firms can Survive Market Turbulence
What is a law firm managing partner to do when preparing to weather today's troubled market conditions?
Summer Planning Helps Fall Sales Cycle
Now is a great time to work on the law firm marketing campaigns you plan to launch once the kids are back in school and clients have returned from summer vacation.
Your Competitive Advantage
Who is your competition, and how do you compare? Considering that most cases requiring an expert witness involve at least two experts and our society shows no signs of becoming less litigious, competition should not be your primary concern in building an expert practice.
Publicity and Credibility Through Writing
When your expertise is publicized in articles and books, it does not look like advertising, it does not feel like advertising, but, delightfully, it works like advertising. Publicity is, in fact, the best promotional avenue after networking. Even better - it is usually free.
Who Said Experts Shouldn't Advertise?
In response to one of our recent emails to Expert News readers, we received an email saying, “I thought experts are not supposed to advertise, even through websites.”
Be a Better Expert Witness
We all set goals, whether formally or subconsciously, especially at the start of a new year, when we feel we can wipe the slate clean and start anew.
Should You Be Using a Referral Service?
Registering with a referral service is a valid marketing avenue for the expert just starting a litigation support practice. This is also a good choice for an experienced expert who has a narrow, or esoteric, field. An attorney is more likely to use a referral service for an unusual specialty than he is for a more common one.
Top 10 Law Firm Practice Areas of Media Interest in 2008
Real estate, government, intellectual property, international, privacy, immigration, trusts & estates, environment, employment and health care are projected to be the top 10 law firm practice areas of interest to the news media in 2008, projects law firm marketing consultant Margaret Grisdela. Plan accordingly!
Franchising vs. Licensing a Business
The starting point in the franchising vs. licensing a business analysis is to consider the legal aspects, then the business aspects. In considering the legal aspects, begin with the following premise that applies to both options. If you put someone into business (or allow them to use your business name/mark) this transaction will normally be a regulated activity, subject to substantial penalties for noncompliance.
Lawyer Referral Network v. Contact Database
What is the difference between a lawyer referral network and an attorney's contact database? It's a good question, and one I was just asked the other day.
Journalists get the MoJo
Daily Business Review Editor David Lyons said today that journalists are turning into "mobile journalists." Speaking at a legal media panel luncheon co-hosted today by the Legal Marketing Association South Florida City Group and the Palm Beach County Chapter of the Association of Legal Administrators, "MoJo" reporters are becoming multimedia and videography experts as print newspapers turn increasingly to electronic communications.
Lawyers Pay the Price on Google
Ever wonder how much attorneys are paying for their text ads on Google?
Holiday Parties Offer the Gift of New Business
The holiday season is upon us, which means lots of opportunities for social networking. Think of this as the perfect time to skillfully launch your 2008 personal marketing efforts. You don’t have to be the life of the party to attract serious business development opportunities on the social circuit; you just need to have a plan. Here is a simple five-step program you can easily implement.
Referral Networks: Your Free Sales Force
What is the difference between a referral network and a contact database? It's a good question, and one I was just asked the other day. A referral network is a group of 5-10 professionals who have the ability to send you high quality business leads, while your contact database is a list of all your prospects and clients.
Successful Conference Presentations for Legal Marketing
How do you get to Carnegie Hall? Practice, practice, practice. This old joke works because of its wisdom. Now that you have an audience, advance planning is essential to the success of your presentation.
How to Get Speaking Engagements: Tips for Attorneys
You know the conferences where the movers and shakers in your industry meet to stay abreast of current events in the legal industry. Getting a seat on the podium will strengthen your position as a leading attorney in your field. It is never too early to start your quest for speaking engagements. Major annual events book their speakers a minimum of 6 to 12 months in advance. The sooner you get named as a speaker, the more publicity you will generate through advance promotion.
Market the Firm or Market the Attorneys?
Provided by: A.L.T. Legal Professionals Marketing Group
Inevitably any law firm with at least a handful of attorneys and more than one area of emphasis is faced with a critical business development question - does it market the firm in general or does it promote the successes and qualifications of individual attorneys. To do the former alone offers the tantalizing possibilities that come with branding. The latter promises the kind of word-of-mouth “buzz” that brings in clients for very specific reasons.
ROI: Determining How Your Marketing Measures Up
Provided by: A.L.T. Legal Professionals Marketing Group
By temperament and by habit, attorneys tend to be a detailed, meticulous lot. Most understand that “proof,” data, substantiation etc. is not only required when building a case for a client, but for any business related decision as well. Thus, the inability to measure the inexact science of marketing has traditionally been a source of frustration for many attorneys and their firms.