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Legal Marketing

Information and Strategies to Promote Your Expertise

Effective Website Marketing will Drive Legal Clients to Law Firms

Provided by: DataFlurry
Every law firm needs an online presence these days. Effective website and Internet marketing strategies can not only make your online business highly visible, it will make a very noticeable difference in the number of potential clients you receive, as well as your bottom line.

Internet Marketing for your Law Firm can Appeal the Economic Tsunami

Provided by: DataFlurry
Has the economic tsunami hit your law firm financially? Appeal it with Law Firm Internet marketing and search engine optimization.

How SEO can Catapult your Legal Website from Anonymity into Popularity

Provided by: DataFlurry
A well-planned and well-executed SEO campaign can work really well for niche markets as they tend to give excellent search results in specific areas. That’s why, as a law firm if you want to grab the moment and catapult yourself from an anonymous online existence to one of popularity, search engine optimization is what you need to consider.

Drive Visitors to your Web Site with Google Adwords

Imagine being able to inform a prospect about your services precisely when they are looking for a service provider like you. Add a success-based pricing model to this dream, where you only pay for an ad when someone clicks on it to visit your web site, and you've got a perfect lead generation system in place.

The Power of the Pen: How to Get Articles Published

Writing an article is an excellent investment of your time, especially if the thought of making a speech causes you to break out in a cold sweat. “Speaking” on paper is an ideal alternative. Corporate general counsel, among others, frequently contact attorneys based on published articles.

Getting the "Right" Cases

"How do I get more of the types of cases I prefer/like?" This was the question posed recently by an expert witness looking for help with his marketing. He wasn't just seeking more cases, but the specific type of cases he wanted to work on.

Your Phone Style: Asset or Liability?

In this day of virtual business transacting, telephone technique is important. Major business deals are initiated, developed, and consummated without the parties ever having met each other except by phone. Ongoing business relationships are sometimes maintained only by phone. Make no mistake -- we assess people's intelligence, manners, sincerity, business acumen, and other attributes through telephone conversations. And this is true especially for professional service providers.

How Much to Say in the Initial Inquiry Call

I understand an attorney wants to feel you out, so to speak, and there seems to be a fine line as to whether you give too much information or not enough. Is it common to just say "Yes, I believe I can help you" and just ask for the file to review, and then charge a fee? Is it common to just charge a fee to review the case file and then send a written general opinion on the case?

Getting the "Right" Cases: How do I get more of the types of cases I prefer/like?

This was the question posed to me recently by an expert witness looking for help with his marketing. He wasn't just seeking more cases, but the specific type of cases he wanted to work on.

10 Ways to Get More Business Fast

What can your law firm do to generate more revenue quickly? The answer is surprisingly simple. Current clients represent your best source of new business, since you already enjoy a trusting relationship with them. Here are ten steps you can take now to increase current client billings.

Tracking the Results of Your Internet Marketing Campaign

Provided by: i-Lawyer Marketing
Tracking the results of your Internet marketing is extremely important if you want to run a successful Internet marketing campaign. Through the use of website analytics and phone call tracking numbers, you can find out exactly what marketing is working so you can make smart decisions about where to spend your marketing dollars.

Help, My Clients are Bankrupt!

So lamented a local bankruptcy attorney at a business development seminar I recently taught. “My clients need therapy,” chimed in a real estate lawyer. Many attorneys today are struggling to generate the high volume of qualified leads needed to keep the lights on while achieving the goal of a six-figure salary. Where can you find all these prospects? Read on for ten free or low cost business development techniques proven to help you achieve your practice expansion goals.

Successful Networking: What to Say after "Hello"

Business networking can be like speed dating; you only have a few minutes to make a positive first impression. This article will show you how to talk to a prospect.

Link In to Social Networking

Wondering where you can find your next new client? Internet savvy attorneys are hitting the keyboard to build online referral networks that supplement traditional face-to-face networking. LinkedIn® is one of the most popular "social networking" sites among business users today. Over 30 million professionals from around the world, representing 150 industries, connect with prospects electronically on LinkedIn. You can too! Read this article to learn how.

Franchise Operations Manuals - Drafting Tips and Strategies by a Franchise Expert

Franchise operations manuals may seem daunting, especially for a company that has never written an operations manual before. Bewildered by the new business of franchising, with its legal requirements, franchise disclosure documents, operations manuals, training programs, etc., many companies delegate responsibility for writing their manual to a high-priced franchise consultant.

Expert Pay Discussion

You May Enjoy Your Work, But Don't Work for the Fun of It — Make Sure You Get Paid!

How to Become an Expert Witness - Part 5: Billing Tips for the New Expert Witness

How much should I charge for my expert witness services? It’s an important question that will determine the success of your consulting practice.

How to Become an Expert Witness - Part 4: How to Manage your Expert Witness Practice

Here are some “best practices” as you build your expert witness consultancy.

How to Become an Expert Witness - Part 3: How to Promote your Expert Witness Practice

Now that you’ve read our career advice in Part 2 of this series, you are ready to promote your new expert witness practice.

How to Become an Expert Witness - Part 2: The Forensic Career Path

Education is one path to a forensic practice. Many colleges and universities now offer undergraduate or graduate degree programs in forensic accounting, forensic engineering, and other professions.

How to Become an Expert Witness - Part 1: Expert Witness and Forensics Defined

Miami CSI and other TV crime solving shows captivate viewer attention with the glamour, excitement, and challenge of forensic police activity. We watch as the prosecutor insists on hard, incriminating evidence that will withstand court scrutiny to put the bad guys behind bars. If you are considering a forensic career, this five-part series will explain the role of the expert witness and describe how you can qualify as an expert.

New Business is at your Fingertips

Your greatest opportunity for new business is hidden in your existing accounts. New business obtained from current or past clients tends to be more profitable, due to a lower cost of acquisition and a higher likelihood of successful completion.

How to Write a Law Firm Marketing Plan

Marketing without a plan is one of the biggest mistakes a law firm can make. This article gives you the key elements to an effective marketing plan for your law firm.

New Google Feature for Law Firm Internet Marketing

Law firm marketing fans reading will appreciate a new Google feature that will add a competitive advantage to your legal search engine marketing campaigns.

Wall Street to Main Street: How Law Firms can Survive Market Turbulence

What is a law firm managing partner to do when preparing to weather today's troubled market conditions?

Summer Planning Helps Fall Sales Cycle

Now is a great time to work on the law firm marketing campaigns you plan to launch once the kids are back in school and clients have returned from summer vacation.

Your Competitive Advantage

Who is your competition, and how do you compare? Considering that most cases requiring an expert witness involve at least two experts and our society shows no signs of becoming less litigious, competition should not be your primary concern in building an expert practice.

Publicity and Credibility Through Writing

When your expertise is publicized in articles and books, it does not look like advertising, it does not feel like advertising, but, delightfully, it works like advertising. Publicity is, in fact, the best promotional avenue after networking. Even better - it is usually free.

Who Said Experts Shouldn't Advertise?

In response to one of our recent emails to Expert News readers, we received an email saying, “I thought experts are not supposed to advertise, even through websites.”

Be a Better Expert Witness

We all set goals, whether formally or subconsciously, especially at the start of a new year, when we feel we can wipe the slate clean and start anew.

Should You Be Using a Referral Service?

Registering with a referral service is a valid marketing avenue for the expert just starting a litigation support practice. This is also a good choice for an experienced expert who has a narrow, or esoteric, field. An attorney is more likely to use a referral service for an unusual specialty than he is for a more common one.

Top 10 Law Firm Practice Areas of Media Interest in 2008

Real estate, government, intellectual property, international, privacy, immigration, trusts & estates, environment, employment and health care are projected to be the top 10 law firm practice areas of interest to the news media in 2008, projects law firm marketing consultant Margaret Grisdela. Plan accordingly!

Franchising vs. Licensing a Business

The starting point in the franchising vs. licensing a business analysis is to consider the legal aspects, then the business aspects. In considering the legal aspects, begin with the following premise that applies to both options. If you put someone into business (or allow them to use your business name/mark) this transaction will normally be a regulated activity, subject to substantial penalties for noncompliance.

Lawyer Referral Network v. Contact Database

What is the difference between a lawyer referral network and an attorney's contact database? It's a good question, and one I was just asked the other day.

Journalists get the MoJo

Daily Business Review Editor David Lyons said today that journalists are turning into "mobile journalists." Speaking at a legal media panel luncheon co-hosted today by the Legal Marketing Association South Florida City Group and the Palm Beach County Chapter of the Association of Legal Administrators, "MoJo" reporters are becoming multimedia and videography experts as print newspapers turn increasingly to electronic communications.

Lawyers Pay the Price on Google

Ever wonder how much attorneys are paying for their text ads on Google?

Holiday Parties Offer the Gift of New Business

The holiday season is upon us, which means lots of opportunities for social networking. Think of this as the perfect time to skillfully launch your 2008 personal marketing efforts. You don’t have to be the life of the party to attract serious business development opportunities on the social circuit; you just need to have a plan. Here is a simple five-step program you can easily implement.

Referral Networks: Your Free Sales Force

What is the difference between a referral network and a contact database? It's a good question, and one I was just asked the other day. A referral network is a group of 5-10 professionals who have the ability to send you high quality business leads, while your contact database is a list of all your prospects and clients.

Successful Conference Presentations for Legal Marketing

How do you get to Carnegie Hall? Practice, practice, practice. This old joke works because of its wisdom. Now that you have an audience, advance planning is essential to the success of your presentation.

How to Get Speaking Engagements: Tips for Attorneys

You know the conferences where the movers and shakers in your industry meet to stay abreast of current events in the legal industry. Getting a seat on the podium will strengthen your position as a leading attorney in your field. It is never too early to start your quest for speaking engagements. Major annual events book their speakers a minimum of 6 to 12 months in advance. The sooner you get named as a speaker, the more publicity you will generate through advance promotion.

Market the Firm or Market the Attorneys?

Inevitably any law firm with at least a handful of attorneys and more than one area of emphasis is faced with a critical business development question - does it market the firm in general or does it promote the successes and qualifications of individual attorneys. To do the former alone offers the tantalizing possibilities that come with branding. The latter promises the kind of word-of-mouth “buzz” that brings in clients for very specific reasons.

ROI: Determining How Your Marketing Measures Up

By temperament and by habit, attorneys tend to be a detailed, meticulous lot. Most understand that “proof,” data, substantiation etc. is not only required when building a case for a client, but for any business related decision as well. Thus, the inability to measure the inexact science of marketing has traditionally been a source of frustration for many attorneys and their firms.

On Leading and Managing the Retail Company

A decade or two ago, strategic and business planners commonly worked with a five year planning horizon. Technology adoption and implementation time-frames, market share change rates, and consumer behavior patterns could be relied upon to span several years.

Budgeting: How to Maximize Your Results

This article, originally published in Baby Shop Magazine, was written to help the independent retailer get the most out of limited resources.

People are Hired for their Skills and Fired for their Behavior!

I received a letter from a company recently that had this as the subject line: People are Hired for Their Skills and Fired for Their Behaviors. That is so true. We look for candidates to fill positions who have the needed skill sets and then assume they can do the job quite well.

Increase Client “Switching Costs”

Are you offering cookie-cutter legal services to your clients? Think about it for a minute. If you are, chances are that your client can easily go to a competitor who promises lower rates and/or higher service levels.

Increase Client Retention

Acquiring new clients can cost five times more than retaining current clients, and the average company loses a staggering 10 percent of its customer base each year, according to the American Marketing Association.

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