Legal Marketing

A decade or two ago, strategic and business planners commonly worked with a five year planning horizon. Technology adoption and implementation time-frames, market share change rates, and consumer behavior patterns could be relied upon to span several years.

This article, originally published in Baby Shop Magazine, was written to help the independent retailer get the most out of limited resources.

I received a letter from a company recently that had this as the subject line: People are Hired for Their Skills and Fired for Their Behaviors. That is so true. We look for candidates to fill positions who have the needed skill sets and then assume they can do the job quite well.

Are you offering cookie-cutter legal services to your clients? Think about it for a minute. If you are, chances are that your client can easily go to a competitor who promises lower rates and/or higher service levels.

Acquiring new clients can cost five times more than retaining current clients, and the average company loses a staggering 10 percent of its customer base each year, according to the American Marketing Association.