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Publishing your professional legal work online has significant benefits in terms of building your professional reputation. It is also a critical component to search engine marketing.

If you operate a local law firm, there are some unique Internet marketing techniques with which you should be familiar. Since Google's Place Search update in October, getting found locally takes a combination of classic search engine optimization techniques combined local search marketing strategies.

As Google continues to become more social and local, testimonials, reviews, and ratings of your law firm online become increasingly important to maximizing your local search visibility.

Have you recently noticed that your search engine positions in Google have significantly changed? This is most likely to Google's recent Place Search update. For some law firms, the update may provide you top positions for search phrases that you previously weren't even first page. On the other hand, you may have also lost visibility for local search phrases for which you were previously number one.

Knowledge is power. Before you invest thousands into a law firm web marketing service, it's essential to understand the basics about how successful web marketing works.

Here is a short list of some of the best tools for building your professional reputation on the Internet.

If you've been marketing your law firm on the Internet, chances are that you've already taken advantaged of several of the most common strategies. Here are two you may not have thought of.

You know your potential clients and referral sources are looking for you online, but how do you get started with online professional reputation building the right way? Here are some basic tips for entering the web marketing fray.

While there are many online marketing strategies from which to choose, not all are dignified enough to use to grow your professional reputation.

Deciding whether or not to pay for a listing in a law firm Internet directory, really comes down to identifying 3 key factors.

Performing local law firm SEO is a great way to attract clients from a variety of local outlets online.

Through link building, on page optimizations, and content, you will find that your law firm's web presence will steadily generate more site visitors, potential client leads, and ultimately new business for your firm.

There are many important steps between getting visitors to your website and turning them into new business for your law firm.

While writing effective legal blog posts can be challenging, following some simple guidelines can make the process flow more smoothly.

These quick tips will help encourage visitors to your website to actually read your articles.

Understanding some basics about how search engine marketing works, will help you maximize your law firm search marketing efforts.

Setting up a new website for your law firm does not have to be complicated or expensive. Use these quick tips to get started with a professional law firm website and blog.