Law Firm Internet Marketing
Our team has worked with some of the finest advertising agencies in the world, such as Arnold Worldwide, Saatchi & Saatchi & Young & Rubicam. We have also worked with some of the best known brands in the United States. This experience gives Boston Online Marketing a unique and effective perspective to promote your business in today’s highly competitive online marketplace.
Boston Online Marketing provides services in the following categories:
- Search Engine Marketing
Search Engine Marketing boosts your company’s online presence to attract more quality clients, increase qualified leads and improve your website's conversion rate. Some of our SEM strategies include:
• Modification to your website to increase qualified search engine users.
On-page Optimization helps to improve your online visibility by ensuring that your website is listed at the highest natural search results listing. We accomplish this by:
. Improved keyword placement and frequency.
. Proper HTML formatting.
. Image tags which improve your search result placement.
• Listing your site on internet directories and other industry-related sites your prospects may visit.
Off-page Optimization helps to drive traffic to your website by various strategies such as:
. Linking to your site from high traffic websites related to your industry.
. Keyword marketing such as a Google AdWords campaign.
. Directory submissions.
. Article distributions.
. Blog posting.
. Press releases.
. Social media outlets.
• Using Web Analytics to monitor the results of your On-site and Off-site Optimization campaigns, and customizing your strategy based on results.
- Online Social Networking
Social media websites like Facebook and Twitter enable innovative communication opportunities. More important than gaining a large number of followers on these sites is establishing genuine, long-term customer relationships. We can help you achieve this with solutions such as linking your website to social networking websites, setting up blogs and other forms of online collaboration. We will work with you to develop a customized social media solution that aligns with your brand, business goals and customer base.
- Online Public Relations
Public Relations is a key element in any communication strategy. It creates awareness, educates and influences public opinion, promotes and protects reputations and encourages organizations to communicate.
Public Relations strategies generally fall into the following areas:
• Media Relations
• Government Relations
• Financial and Investor Relations
• Internal Communication and Employee Relations
• Community Relations and Social Responsibility
- Online Reputation Management
We can help you protect your businesses reputation in the online marketplace by actively monitoring reviews on search engines such as Google, Yahoo and MSN. We will then take action to ensure negative articles and reviews do not appear in search results before your website and any positive feedback.
- Web Site Design
At Boston Online Marketing, we understand that in today's fast-paced online marketplace, maintaining up-to-date information on your website can be the deciding factor for potential clients. Our responsive, personal approach to customer service is the reason many of our clients have chosen our service after working with larger website marketing corporations. We will partner with you to provide customized solutions and prompt turnaround times to fulfill your website requirements.
Areas of Expertise
Led by veteran internet marketing expert Steven O'Brien, Boston Online Marketing formed in early 2010 to provide attorneys in the Boston area an alternative to large website management companies that fail to provide personalized, responsive customer service. Since then, we have partnered with a core clientele of established law firms to successfully reduce their IT costs, provide timely website updates, and implement overall online marketing strategies.