BrandMarketing Services / Larry Chiagouris, PhD

Dr. Larry Chiagouris has served as an expert witness on marketing and advertising issues at the federal/state court levels and arbitration venues. A rare combination of an expert who has both substantial experience as a Fortune 500 senior executive and an accomplished academician. Called a “branding guru” and "consumer behavior expert" by the media and one of the best and brightest researchers. Past Chairman of the Advertising Research Foundation and served as member of Board of Directors of the American Marketing Association. Services nationwide including Florida, New York, Connecticut, Illinois, Colorado, Texas and California.

He is one of the few experts who combines multiple credentials, having held senior managerial and executive positions at global advertising agencies and Fortune 500 companies on the one hand and, in addition, having strong academic/scholarly credentials which include authoring peer reviewed articles (very few experts possess both sets of credentials). He is also one of the few experts who has applied a combination of survey research methods and also non-survey research methods and principles to support his opinions, including consumer behavior theory and practices and social media elements. Not all experts issue both kinds of reports.
Dr. Chiagouris is a Tenured Full Professor of Marketing at the Lubin School of Business, Pace University, New York where he teaches undergraduate and graduate students on topics related to marketing, and advertising and survey research best practices. He holds a doctorate (a Ph.D.) in Marketing, with a specialization in Consumer Behavior. He is also the principal of BrandMarketing Services, Ltd., a marketing consulting firm founded in 1994. Notably, the Wiley Encyclopedia commissioned him to co-author the section in its Encyclopedia of Marketing entitled "Marketing Functions on the Internet" and also "Comparative Advertising"

He has been deposed on more than 90 occasions and has provided testimony in federal or state court or arbitration on more than 15 occasions. The majority of his cases have been Lanham Act cases and he has conducted or rebutted several Likelihood of Confusion survey.

In terms of his survey research credentials:
He has conducted or rebutted more than 20 surveys related to litigation and has conducted almost 1,000 surveys in connection with 35 years of commercial practice or scholarly research. On multiple occasions over the past 2 years, federal courts have certified Dr. Chiagouris as having expertise regarding survey research and which then granted him permission to render testimony regarding survey research, including having testified in Federal District Court in California in September, 2022 regarding survey research he conducted.

Services

BrandMarketing Services, Ltd. provides expert opinion and consulting marketing and market research services that are designed to enhance the growth and revenue of our clients. Our legal services are based on federal and state court support for plaintiffs and defendants. We go beyond providing data. Instead, our engagements provide clear courses of action that are reasonable and executable. And we always remain ready to work with our clients to assure that they have a partner to turn recommendations into business reality and success.

Recent engagements have been conducted in collaboration with the following law firms:

Akerman
Akin Gump Strauss Hauer & Feld
Anthony Ostlund Baer & Louwagie, P.A.
Baker & McKenzie
Barr, Murman, Tonelli
Bennett, Bricklin & Saltzburg
Bilzin Sumberg Baena Price & Axelrod LLP
Buchanan Ingersoll & Rooney PC
Carroll, Burdick & McDonough LLP
Davis Wright Tremaine LLP
Day Pitney
Dorsey Whitney
Edelson PC
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Frankel & Abrams
Gibbons
Gordon & Rees
Harrington, Ocko & Monk, LLP
Jackson Walker
Jenner Block
Kellogg, Huber, Hansen, Todd, Evans & Figel
Jones Day
Kitch Drutchas Wagner Valitutti & Sherbrook
Lackenbach Siegel LLP
Loeb & Loeb
McDonnell Boehnen Hulbert & Berghoff LLP
Nixon Peabody
Proskauer Rose
Ropers, Majeski, Kohn & Bentley
Russ August & Kabat
Samuel Hirsch & Associates
Sheppard, Mullin, Richter & Hampton
Sidley Austin
Skousen Law
Stevens & Lee
Thomas, Thomas & Hafer
Vinson & Elkins, LLP
Vorys, Sater, Seymour and Pease
Wachtell, Lipton, Rosen & Katz

BrandMarketing Services complements existing client capabilities and enhances them by adding our considerable experience base to the existing client resources. Our services are targeted to clients, law firms, venture capital and agency organizations and include the following:

- Venture Capital Support
• Due Diligence
• Business Model Development
• Business Plans
• Market and Advertising Validation
• Competitive Intelligence
• Strategic Alliance Development

- Expert Witness and Marketing Strategy
• Intellectual Property
• Lanham Act
• Trademarks & Patents
• Class Actions
• Secondary meaning
• Confusion and reverse confusion
• Cooperative Advertising
• MLM and multilevel direct selling and network marketing
• Depositions, declarations and affidavit support
• Vision, Mission and Opportunity Assessment
• Marketing and Advertising Plans
• Sales and Distribution Strategy
• Market Segmentation
• Product Positioning
• Brand Strategy and Brand Equity Specification

- New Product Development
• Idea Generation
• Product Specification
• Product Testing
• Demand Forecasting
• Launch Plan Creation

- Marketing Communications
• Account Planning
• Communications Strategy
• Creative Strategy Direction and Brief
• Spending Models
• Budget Allocation
• Communications Testing
• Communications Tracking

- Marketing Productivity Improvement
• Marketing Audits
• Customer Relationship Management System Development
• Brand Equity Measurement
• Marketing Program Evaluation
• In-House Seminar Programs
• Benchmarking Best Practices

Litigation Support Services

BrandMarketing Services, Ltd. is based on experience at the federal and state court levels, to offer marketing and advertising expertise as an expert witness. Our senior team members have provided oral testimony, have been deposed or provided written declarations and affidavits. They have worked for both plaintiffs and defendants.

Areas of Expertise

Additional Expertise:

Materiality; Corrective Advertising; Communications Confusion and Secondary Meaning; Likelihood of Confusion; CFPB cases; Packaging; Claims Substantiation; Lanham Act; Technology; Telecommunications; Education Program Reviews; Survey Research; False Advertising; Defamation; Right of Publicity; Misappropriation of Image.

Profile

Experience in connection with several federal and state courts, arbitration venues and the Consumer Financial Protection Bureau (CFPB). Have provided testimony in the form of trials, hearings and depositions on more than 100 occasions.

A rare combination of an expert who has both substantial experience as an accomplished and highly published academician and as a senior executive. Particular expertise related to intellectual property, consumer fraud, trade secrets, advertising/branding, Internet/eCommerce and direct marketing, contract disputes involving marketing issues, and market/survey research issues. Unique combination of senior expert witness and consultant bringing both senior industry client side and agency executive experiences for Fortune 500 companies as well as academic work at leading graduate schools of business. Called a “branding guru” and "consumer behavior expert" by the media and one of the best and brightest researchers. Combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.

Areas Served

All States

Professional Experience

Industry Experience:

President, BrandMarketing Services, Ltd., 1994 to present, Marketing, branding and advertising consulting firm organized to provide expert witness services to law firms and strategic consultation to Fortune 500 and emerging growth companies. Key litigation support has involved class actions suits representing both plaintiff and defendant. Provision of expert opinion for cases involving Coors Brewing, Avis Rental Car, Sprint and Fruit of the Loom. Key industry consultation has involved Merrill Lynch, McDonald's, Marriott, Prudential, AT&T, JP Morgan Chase, L-3 Communications, Grey Advertising, US Army National Guard, TMP Worldwide and Visa International.

Vice President and Chief Marketing Officer, eCode.com, 2000-2001, responsible for all marketing, business development and marketing communications related initiatives for Silicon Valley startup focused on brand building Internet initiatives.

Vice President and Director of Strategic Planning and Research, Starz Encore Movie Group, 1998-2000, responsible for all strategic development business issues, marketing, and marketing communications related initiatives for international media company.

Executive Vice President of Creamer Dickson Basford Public Relations and President of CDB Research and Consulting, a subsidiary of Creamer Dickson Basford, 1994-1998. Served in the capacity of Executive Vice President and Director of Client Services of top ten public relations firm and also President of its subsidiary, CDB Research & Consulting. In this dual capacity, directed client pr programs in a wide variety of industries and also directed client consulting engagements with Fortune 500 companies. Co-developed the service WebDiagnostics, an approach to assessing Internet marketing programs.

Executive Vice President, Backer Spielvogel Bates (now organized as Bates Worldwide Advertising), 1991 to 1994 Served in the capacity of head of strategic planning and research services for the agency and its clients.

Senior Vice President, Bozell Jacobs Kenyon and Eckhardt Advertising, 1989 to 1991.
Served in the capacity of head of strategic services and research for the agency and its clients.

Vice President, Grey Advertising, 1983 to 1989
Directed group of account planners and market researchers.

Manager, AT&T, 1975 to 1983

Hired on the fast track high-risk high reward program, progressing through wide variety of functional assignments, including econometrics, finance, technology planning (working with Bell Labs), manufacturing and marketing planning related to product demand and cross elasticity of demand.

Academic Experience:

Professor of Marketing, Lubin School of Business, Pace University in New York City, 2002-Present. Full-time tenured Professor. Courses and lectures include: New Product Development, Survey Research, Advertising and Promotion (Including Intellectual Property and Trademark/Copyright Issues), Media Planning and Buying, Advanced Marketing Management, and Marketing Strategy and eCommerce at the graduate level.

Adjunct Professor of Marketing, Nova Southeastern University, H. Wayne Huizenga School of Business Doctoral Program, 1991 - 2007

Adjunct Professor of Marketing, New York University Graduate Stern Graduate School of Business, 1989 - 1991

Licenses

Multiple Social Media Certifications

Legal Experience & Services

Case experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 50 cases
• Several cases include elements of intellectual property issues
• Several cases involve false and misleading advertising issues
• Several cases involve branding or brand management issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases divided between plaintiffs and defendants

September 2021
UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF DELAWARE
Case: 1:21-cv-00705-LPS
SPARK THERAPEUTICS, INC.,
Plaintiff,
Against
BLUEBIRD BIO, INC.,
Working for Defendant/Written opinion and expected to provide testimony at preliminary injunction hearing
Engaged by: Hamilton Brook Smith Reynolds
Issues and key words: trademark infringement, Lanham Act, pharmaceutical industry, survey research, Lapp Factors, likelihood of confusion, blood disorders, sickle cell disease

August 2021
UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF DELAWARE
C.A. No. 20-701-RGA
S&P GLOBAL INC. and STANDARD &
POOR'S FINANCIAL SERVICES LLC,
Plaintiffs,
Against
S&P DATA LLC, S&P DATA OHIO LLC,
S&P DATA MICHIGAN LLC and
S&P DATA NEW MEXICO LLC,
Working for Defendants/Written opinion, expected to be deposed and to provide testimony at trial
Engaged by: Richards Layton & Finger
Issues and key words: trademark infringement, Lanham Act, Trademark Dilution Revision Act, indices and ratings within financial services, survey research, Lapp Factors, likelihood of confusion, brand fame and awareness

July 2021
UNITED STATES DISTRICT COURT
MIDDLE DISTRICT OF FLORIDA
TAMPA DIVISION
Case No.: 8:20-cv-02274
REBOTIX REPAIR LLC,
Plaintiff,
Against
INTUITIVE SURGICAL, INC.,
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Dovel and Luner
Issues and key words: marketing, false advertising, Lanham Act, survey research, sales practices,
medical equipment, robotics systems

JUNE 2021
UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF COLORADO
CIVIL ACTION NO. 06-cv-00605-PAB-KMT
(Consolidated with Civil Action No. 16-cv-02004-PAB-KMT)
U.S.A. DAWGS, INC. et al.,
Plaintiff,
Against
CROCS, INC.
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Arnold & Porter Kaye Scholer LLP
Issues and key words: Shoes, apparel, fashion, patents, survey research, social media, branding, ingredient branding, false advertising, Internet marketing

MAY 2021
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
CIVIL ACTION NO. 1:19-cv-01262-LGS
SOLID 21, INC.,
Plaintiff,
Against
RICHEMONT NORTH AMERICA, INC.'
RICHIMONT INTERNATIONAL S.A., and
MONTBLANC-SIMPLO GMBH,
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Fross Zelnick Lehrman and Zissu, P.C.
Issues and key words: Lanham Act, trademark, jewelry, survey research, retail, digital marketing

February 2021 (date engagement initiated)
AMERICAN ARBITRATION ASSOCIATION
AAA Case No. [CONFIDENTIAL]
Specialty Pharmacy [CONFIDENTIAL NAME]
Claimant,
Against
PBM [CONFIDENTIAL NAME]
Working for Claimant/Written opinion, deposed and provided testimony at hearing
Engaged by: Claimant
Issues and key words: Survey research

January 2021
UNITED STATES DISTRICT COURT
FOR THE NORTHERN DISTRICT OF FLORIDA
PANAMA CITY DIVISION
Case No. 5:19- cv-00257
MGFB PROPERTIES, INC., et al.
Plaintiff,
Against
VIACOMCBS INC., et al.
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Jenner & Block
Issues and key words: television programming, restaurant, bar, entertainment, trademark, Florida, corrective advertising, likelihood of confusion, social media, digital media

December 2020
UNITED STATES DISTRICT COURT
FOR THE SOUTHERN DISTRICT OF TEXAS
HOUSTON DIVISION
CIVIL ACTION NO. 4:20-cv-01981
ZELMA M. LOEB-DEFEVER, et al.,
Plaintiffs,
Against
STRATEGIC CONSTRUCTION, LTD.
d/b/a FCI MULTI-FAMILY, et al.,
Working for Defendants/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Edmonds & Schlather PLLC
Issues and key words: assisted living, copyright, floor plans, architectural drawings, senior residences, consumer behavior, consumer preference, survey research

December 2020
UNITED STATES DISTRICT COURT
FOR THE MIDDLE DISTRICT OF FLORIDA
JACKSONVILLE DIVISION
Civil Action No.: 3:19-CV-1449-TJC-MCR
IMPLANT DENTISTRY ASSOCIATES OF ORLANDO-MAITLAND, P.A., and CLEARCHOICE MANAGEMENT SERVICES, LLC,
Plaintiffs,
Against
JOEL A. DAVID & ASSOCIATES, P.A., DR. JOEL A. DAVID, DMD,
DR. DANIEL R. NOORTHOEK, DMD, MS, FULL ARCH DENTAL SOLUTIONS, LLC, and DAVID & ASSOCIATES SPECIALISTS, LLC,
Working for Defendants/Written opinion, expected to be deposed and expected to provide testimony at trial
Engaged by: Marks Gray P.A. and The O'Hara Law Firm
Issues and key words: dental services, false and misleading advertising, Lanham Act, materiality, survey research

November 2020
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA
DZ Reserve and Cain Maxwell (d/b/a Max Martialis)
individually and on behalf of others similarly situated,
Case No.: 3:18-cv-04978
Plaintiff,
Against
Facebook, Inc.
Working for Plaintiff/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Cohen Milstein Sellers & Toll PLLC
Issues and key words: Facebook, media, media terms, reach, potential reach, class action, California Unfair Competition Law, fraudulent misrepresentation

November 2020
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
Case No. 5:18- cv-1882
MONSTER ENERGY COMPANY, a
Delaware corporation,
Plaintiff,
Against
VITAL PHARMACEUTICALS, INC.,
d/b/a VPX Sports, a Florida corporation;
and JOHN H. OWOC a.k.a JACK OWOC,
an individual,
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Gordon Rees Scully Mansukhani
Issues and key words: Materiality, false advertising, beverage industry, energy drink, survey research, healthcare

October 2020
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Civ. Action No. 19-cv-581
ENCHANTE ACCESSORIES, INC.,
Plaintiff,
Against
TURKO TEXTILE, LLC, d/b/a Enchante Home
Working for Plaintiff/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Notaro, Michalos & Zaccaria P.C.
Issues and key words: Lanham Act, trademark, home goods, jewelry, textiles, pillows, towels, sheets, home décor, mirrors, survey research, awareness

August 2020
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF OHIO
Case No.: 2-20-CV-01055-ALM-KAJ
LUCID HEALTH
Plaintiff,
Against
PREMIER IMAGING VENTURES, LLC,
Worked for Defendant/Written opinion
Engaged by: Taft Stettinius & Hollister LLP
Issues and key words: Reputation, trademark, Lanham Act, branding, consumer behavior, healthcare, market research, likelihood of confusion, radiology

April 2020
UNITED STATES DISTRICT COURT
DISTRICT OF MINNESOTA
Case No. 15-cv-2688 (DSD/BRT)
WATKINS INCORPORATED
Plaintiff,
Against
McCORMICK AND COMPANY, INCORPORATED.,
Working for Plaintiff/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Maslon
Issues and key words: Lanham Act, false and misleading packaging, packaging, black pepper, survey research, deception, materiality, slack-fill

April 2020
UNITED STATES DISTRICT COURT
FOR THE SOUTHERN DISTRICT OF IOWA
Civil Action No. 4:19-CV-00166 SMR-HCA
TASTY TACOS, INC.,
Plaintiff,
Against
MORE THAN GOURMET, INC.,
Worked for Plaintiff/Written opinion
Engaged by: Nyemaster Goode, P.C.
Issues and key words: Trademark, restaurant chain, Mexican food, packaged goods

March 2020
UNITED STATES DISTRICT COURT
CENTRAL DISTRIC OF CALIFORNIA
Civil Action No.: 2:18-CV-6043-GW-AFM
BILL SCHEPLER and AMRIAN GARCIA,
On Behalf of Themselves and All Others
Similarly Situated,
Plaintiffs,
Against
AMERICAN HONDA MOTOR CO., INC.
Worked for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Shook Hardy and Bacon L.L.P.
Issues and key words: Class action, false advertising, automotive

February 2020
United State Patent and Trademark Office
U.S. Serial No. 88289625
EARTH ANIMAL
Applicant
Worked for Applicant/Written Opinion
Engaged by: Grossman Tucker Perreault & Pfleger PLLC
Issues and key words: Trademark, appeal, pet food

December 2019
SUPREME COURT OF THE STATE OF NEW YORK
COUNTY OF NEW YORK
Index No. 653424/2013
MAESA
Plaintiff,
Against
London Luxury
Worked for Plaintiff/Written Opinion
Engaged by: Kamerman, Uncyk, Soniker & Klein, P.C.
Issues and key words: Households goods, branding, candles, merchandising, survey research, Bed Bath & Beyond, damaged goods, packaging, retailing

September 2019
THE CIRCUIT COURT FOR BALTIMORE COUNTY
No. 03-C-19-000289 OC
MERIDIAN HOME MORTGAGE CORPORATION,
Plaintiffs,
Against
MARK MANZO, et al.,
Worked for Plaintiff/Written Report
Engaged by: Tucker Arensberg, P.C.
Issues and key words: Copyright, trade secret, direct mail, home mortgages

August 2019
SUPERIOR COURT FOR THE STATE OF CALIFORNIA
COUNTY OF SAN DIEGO
Case No.: 37-2018-00031854-CU-MM-CTL
TODD HOWARD AND RANDYE HOWARD
Plaintiffs,
Against
DREW E. COLLINS, N.D., KAITY COLLINS, N.D. DAVID HOWE, M.D., SAN DIEGO
CLINIC OF INTEGRATIVE MEDICINE, and DOES 1 through 20, Inclusive
Worked for Defendant/Consultation
Engaged by: G&P Schick, P.C.
Issues and key words: Fraud, misrepresentation, false advertising, medical, healthcare, PRP, social media

April 2019
UNITED STATES DISTRICT COURT
FOR THE DISTICT OF NEW JERSEY
Case No.: 2:15-cv-08009 (MCA) (LDW)
DAVID AFZAL and ANDY DECHARTIVONG, on behalf of themselves and all others similarly situated
Plaintiff,
against
BMW OF NORTH AMERICA, LLC
Working for Defendant/Written opinion. Deposed and expected to provide testimony at trial
Engaged by: Buchanan Ingersoll & Rooney PC
Issues and key words: Class action, false advertising, automotive

November 2018
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
Case No.: 2:16-CV-07619
NESTLE USA, INC.,
Plaintiff,
Against
CREST FOODS, INC.,
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Locke Lord, LLP
Issue and key words: Lanham Act, Trademark, evaluation of survey research

September 2018
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF CALIFORNIA
Case No.: 3:16-cv02816 AJB NLS
SELENA MOORER, individually and on behalf of all others similarly situated
Plaintiff,
against
STEMGENEX MEDICAL GROUP, INC., a California Corporation; STEMGENEX, INC., a California Corporation; STEM CELL RESEARACH CENTRE, INC., a California Corporation; ANDRE P. LALLANDE, DO, an Individual; SCOTT SESSIONS, M.D., an individual; RITA ALEXANDER, an individual; and DOES 1-100,
Working for Defendant/Written opinion and expected to provide testimony at trial
Engaged by:
Rosenberg, Shpall & Zeigen
Neil, Dymott, Frank, McCabe and Hudson
Farnaes & Lucio
Issues and key words: Lanham Act, false advertising stem cell, healthcare, survey research, Internet, website

January 2018
UNITED STATES PATENT AND TRADEMARK OFFICE
TRADEMARK TRIAL AND APPEAL BOARD
Application Serial Nos. 86/765,738 and 86/765,750
SANDOZ INC.,
Opposer,
Against
GLAXO GROUP LIMITED,
Worked for Opposer/Written opinion and deposed
Engaged by: Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP,
Issues and key words: Trade dress, DTC, direct to consumer advertising, branding, packaging, pharmaceutical marketing

November 2017
UNITED STATES PATENT AND TRADEMARK OFFICE
TRADEMARK TRIAL AND APPEAL BOARD
Docket 4029.1015 TM OPP 
iOttie, Inc.,
Respondent,
Against
TCT/ALCATEL,
Worked for Respondent/Written opinion
Engaged by: Lucas & Mercanti, LLP
Issues and key words: Trademark, cell phones,

October 2017
SUPERIOR COURT OF NEW JERSEY
LAW DIVISION: BERGEN COUNTY
Docket No.: BER-L-8093-14
ALAN MARCUS,
Plaintiff,
Against
DENNIS MCNERNEY, ET AL.,
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Methfessel & Werbel, P.C.
Issues and key words: Defamation, reputation, reputation management agency, public relations agency, client losses, anonymous Internet postings

September 2017
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Case No.: Case No. 16-cv-06593-JSR
FINCH ET AL.,
Plaintiffs,
Against
AMLA (L'OREAL)
Working for Defendant/Written opinion, deposed and expected provide testimony in court
Engaged by: Gordon & Rees
Issues and key words: Class action, false and misleading advertising and packaging, survey research, African American

September 2017
DISTRICT COURT
CLARK COUNTY NEVADA
Case No.: A-15-727008-B
SWAROVSKI RETAIL VENTURES LTD., a Rhode Island corporation,
Plaintiffs,
Against
JGB VEGAS RETAIL LESSEE, LLC, a Delaware limited liability company,
Working for Defendant/Written opinion and expected to be deposed and provide testimony in court
Engaged by: Pisanelli Bice, PLLC
Issues and key words: Reputation, trademark, branding, consumer behavior, Las Vegas, travel, jewelry, crystal, real estate, retail, retail traffic

August 2017
STATE OF NEW MEXICO
BERNALILLO COUNTY
SECOND JUDICIAL DISTRICT COURT
Case No.: D-202-CV-2013-06321
BRUCE PUMA and KATHLEEN PUMA,
for themselves and all others similarly situated,
Plaintiffs,
against
WAL-MART STORES, INC., APPLICA
CONSUMER PRODUCTS, INC. and
THE BLACK & DECKER CORPORATION,
Worked for Defendants/Provided testimony at trial
Engaged by: Mitchell Silberberg & Knupp LLP 
Issues and key words: Internet, pricing, online marketing, Walmart, coffee makers, class action, appliances

July 2017
UNITED STATES DISTRICT COURT
DISTRICT OF ARIZONA
Case No.: 4:14-CV-02025-TUC-CKJ
Joshua David Mellberg, LLC, d/b/a J.D.
Mellberg Financial, an Arizona limited liability company; and Joshua David Mellberg, an individual.
Plaintiffs
against
Jovan Will, an individual. Tree Fine, an individual. The Impact Partnership, LLC, a Georgia limited liability company, John
Steve Arceo and Jane Doe Arceo, husband and wife, Fernando Godinez and Jane Doe Godinez, husband and wife, Patricia Latham
and John Doe Latham, husband and wife, Carly Uretz and John Doe Uretz, husband and wife,
Working for Defendant/Written opinion and expected to be deposed and provide testimony in court
Engaged by: Dickinson Wright
Issues and keywords: Trade secrets, Internet marketing, financial services, financial planning, direct marketing

July 2017
UNITED STATES DISTRICT COURT
DISTRICT OF CALIFORNIA, CENTRAL DIVISION
Case No.: 2:16-cv-7395-AFM
REFLEX MEDIA INC., a Nevada corporation; and CLOVER8
INVESTMENTS PTE. LTD., A
Singapore corporation
Plaintiffs,
against
GLADIUM LIMITED, a Cyprus company d/b/a Arrangement.com,
Arrangements.com and Arrangement.net; and Does 1-10, inclusive
Worked for Defendant/Consultation and development of opinions
Engaged by: Smith Correll, LLP
Issues and key words: Lanham Act, trademark, branding, consumer behavior, media industry, websites and Internet marketing, logo, social media, SugarDaddy industry

August 2017
STATE OF NEW MEXICO
BERNALILLO COUNTY
SECOND JUDICIAL DISTRICT COURT
No. D-202-CV-2013-06321
BRUCE PUMA and KATHLEEN PUMA,
for themselves and all others similarly situated,
Plaintiffs,
against
WAL-MART EAST LLP., APPLICACONSUMER
PRODUCTS, INC. and THE BLACK & DECKER
CORPORATION.
Working for Defendants/Opinions provided through expert disclosures and expected to be deposed and to provide testimony in court
Engaged by: Mitchell Silberberg & Knupp LLP 
Issues and key words: Consumer fraud, class action, consumer behavior, retailing, Internet marketing, coffee makers


March 2017
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Case No.: 1:16-cv-01267-AT
CODENAME ENTERPRISES, INC. (d/b/a BUZZR),
Plaintiff,
against
FREMANTLEMEDIA, NORTH AMERICA, INC., USDC
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: ShephardMullin
Issues and key words: Lanham Act, trademark, branding, consumer behavior, media industry, websites and Internet marketing, logo, social media, YouTube, Twitter, Facebook, television programming

January 2017
SUPERIOR COURT OF THE STATE OF CALIFORNIA
COUNTY OF LOS ANGELES, CENTRAL DISTRICT
LASC Case No.: BC 569584
BEHINDTHECHAIR.COM,
Plaintiff
against
DEAN CHRISTAL, an individual; OLAPLEX LLC, a California limited liability company;
LIQWD, Inc., a California corporation; and DOES 1-10, INCLUSIVE
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Quinn Emanuel; (originally by McKool, Smith Hennigan, P.C.)
Issues and key words: Internet marketing, advertising and promotion, publicity, branding, consumer behavior, business dispute, contract, hair coloring and hair stylists, social media, Instagram, Twitter, Facebook, YouTube, magazines, direct marketing

December 2016
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Case No.: 16-CV-2716
NOAH BANK, a banking institution chartered under the laws of the Commonwealth of Pennsylvania, Plaintiff
against
NOA BANK, a banking institution chartered under the laws of the State of Georgia, JUNG HO KIM, a citizen of the State of Georgia,
DAVID SUH (Byung Chan Suh), a citizen of the Commonwealth of Pennsylvania and DOES I through X, inclusive,
Working for Plaintiff/Written opinion, deposed and provide testimony at trial
Engaged by: Stevens & Lee
Issues and key words: Lanham Act, trademark, branding, consumer behavior, banking industry, Korean American market, business loans

September 2016
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF ILLINIOS
Case No.: 12-cv-04069
BIRCHMEIER ET AL.
Plaintiffs,
Against
CARIBBEAN CRUISE LINE, INC. ET AL.
Worked for Plaintiff/Written opinion/survey research submitted to court
Engaged by: Edelson PC
Issues and key words: Class action, Telephone Consumer Protection Act (TCPA), travel, survey research

September 2016
SUPERIOR COURT OF CALIFORNIA
IN AND FOR THE COUNTY OF ALAMEDA
CASE NO. RG15770490
THE PEOPLE OF THE STATE OF CALIFORNIA
Plaintiff,
against
NATIONWIDE BIWEEKLY ADMINISTRATION, INC., an Ohio Corporation; LOAN PAYMENT ADMINISTRATION LLC, an Ohio limited liability company; DANIEL LIPSKY,
an individual; and DOES 1 through 25, inclusive,
Working for Defendant/deposed and expected to provide testimony at trial
Engaged by: Law Offices of Sean Ponist P.C
Issues and keywords: False and misleading advertising, fraud, direct marketing, Internet, consumer behavior, survey research, mortgages

September 2016
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA
Civil Action: 3:15-cv-02106-RS
CONSUMER FINANCIAL PROTECTION BUREAU
Plaintiff,
against
NATIONWIDE BIWEEKLY ADMINISTRATION, INC., LOAN PAYMENT ADMINISTRATION LLC, AND DANIEL S. LIPSKY,
Worked for Defendant/Written opinion, deposed and provided testimony at trial
Engaged by: Law Offices of Sean Ponist P.C.
Issues and keywords: False and misleading advertising, fraud, direct marketing, Internet, consumer behavior, survey research, mortgages

April 2016
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
SOUTHERN DIVISION
Case 8:15-sac-00246-DOC(Dam)
TOYO TIRE & RUBBER CO., LTD., a Japanese corporation, and TOYO TIRE U.S.A. CORP., a California corporation,
Plaintiffs,
against
CIA WHEEL GROUP, a California Corporation,
DOUBLESTAR DONG FENG TYRE CO., LTD., a Chinese corporation,
QINGDAO DOUBLESTAR TIRE INDUSTRIAL CO, LTD., a Chinese corporation, DOUBLESTAR GROUP CORP., a Chinese corporation,
HONG KONG TRI-ACE TIRE CO., LTD., a Chinese corporation; and JINLIN MA, an individual.
Worked for Plaintiff/Written opinion and deposed
Engaged by: Foley & Lardner LLP
Issues and keywords: Trade dress, patent, Lanham Act, tires, print advertising, social media, design, consumer behavior, survey research

January 2016
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF VIRGINIA
ALEXANDRIA DIVISION
CIVIL ACTION No. 1:15-cv-01177-GBL-TCB
CUSTOMINK, LLC
Plaintiff
against
PRINTFLY d/b/a RushOrderTees.com
Worked for Defendant/Written opinion
Engaged by: Franklin & Prokopik
Issues and keywords: Trade secrets, copyright, trademark, apparel

November 2015
UNITED STATES DISTRICT COURT
DISTRICT OF OREGON
PORTLAND DIVISION
Case 3:14-cv-00254-HZ
JOHN MARTIN KEARNEY, an Oregon resident; ROBIN A. BECK, a Colorado resident; CARLY LaFOREST, a Michigan resident; SHANE ALLPORT, a Michigan resident; ALYSIA ROWE, a Michigan resident; RICHARD SCHEMPP, a California resident; and, JEFFREY PAUL GILPIN, JR., a Washington resident; each on behalf of themselves and all similarly situated persons,
Plaintiffs,
against
EQUILON ENTERPRISES, LLC, a Delaware corporation dba SHELL OIL PRODUCTS US,
Worked for Defendant/Written opinion
Engaged by: Greensfelder, Hemker & Gale, P.C.
Issues and keywords: Consumer fraud, class action, advertising, disclosures, sales promotions, gasoline stations, false advertising, ski industry

October 2015
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF FLORIDA
Case No.: 9:14-cv-81241-KAM
COMPASS ITECH, LLC,
Plaintiff
against
EVESTMENT ALLIANCE, LLC,
Worked for Defendant/Written opinion and deposed
Engaged by: Akerman, LLP
Issues and keywords: Trade secrets, database marketing, financial services, investors and fund managers

September 2015
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF FLORIDA
WEST PALM BEACH DIVISION
Case 9:15-cv-80463-RLR
INFINITY SALES GROUP, LLC a Florida limited liability company,
Plaintiff
against
VALASSIS COMMUNICATION, INC., a Delaware corporation, and VALASSIS DIRECT MAIL, INC. a Delaware corporation
Worked for Plaintiff/Written opinion, deposed and expected to provide testimony at trial.
Engaged by: Baker & McKenzie LLP
Issues and keywords: Print advertising, bundled mail, shared mail, color, printing, Internet marketing, satellite television, consumer behavior

August 2015
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
Civ. Action No. 2:11-cv-06537
JOSE MENDEZ, individually, and on behalf of all others similarly situated,
Plaintiff
against
AVIS BUDGET GROUP, INC. D/B/A BUDGET RENT A CAR SYSTEM, INC. and AVIS RENT A CAR SYSTEM, LLC; AND HIGHWAY TOLL ADMINISTRATION, LLC
Worked for Defendants/Written opinion and deposed.
Engaged by: Day Pitney
Issues and keywords: Consumer fraud, Internet marketing, advertising, rental car industry, consumer behavior

July 2015
MOTOR VEHICLE REVIEW BOARD
STATE OF ILLINOIS
MVRB 278-15
Grossinger Autoplex, INC., Plaintiff
against
GENERAL MOTORS, LLC
Worked for Defendant/Written opinion, deposed and provided testimony at hearing
Engaged by: Jones Day
Issues and key words: Trademark, branding, media, consumer behavior, media, automotive

June 2015
STATE OF MINNESOTA DIVISION
COUNTY OF HENNEPIN
Case No.: 27-CV-14-12558
State of Minnesota by its Attorney General, Lori Swanson,
Plaintiff
against
Minnesota School of Business, Inc. d/b/a Minnesota School of Business and Globe University, Inc. d/b/a Globe University,
Worked for Defendants/Written opinion and provided testimony at trial
Engaged by: Anthony Ostlund Baer & Louwagie P.A.
Issues and keywords: Consumer fraud, education industry, Internet marketing

April 2015
JUDICIAL ARBITRATION AND MEDIATION SERVICES (JAMS)
Inform Ventures, LLC Claimant
against
Toyota Motor Services, Respondent
Worked for Respondent, deposed and provided testimony at arbitration hearing
Engaged by: Sidley-Austin
Issues and keywords: Media, co-op advertising, branding, public relations, event marketing, automotive industry

April 2015
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF ILLINOIS
EASTERN DIVISION
Case No. 1:14-cv-00119
MOTOR WERKS PARTNERS, LP,
Plaintiff
against
GENERAL MOTORS LLC
Working for Defendant/Written opinion and deposed and expected to provide testimony at trial
Engaged by: Jones Day
Issues and keywords: Trademark, branding, media, consumer behavior, media, automotive, sales practices

April 2015
UNITED STATES DISTRICT COURT
DISTRICT OF MINNESOTA DIVISION
Court File No. 14-cv-01831 (JRT-SER)
Plasti Dip International, Plaintiff
against
Rust-Oleum
Working for Plaintiff/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Briggs & Morgan
Issues and keywords: Lanham Act, branding, trademark, trade shows, advertising, media, automobile aftermarket industry, retail and resellers

April 2015
UNITED STATES DISTRICT COURT
FOR THE NORTHERN DISTRICT OF ILLINIOS
EASTERN DIVISION
Case No. 1:14-cv-00119
Motor Werks Partners, LP, Plaintiff
against
General Motors, LLC, Defendant
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Jones Day
Issues and keywords: dealers, automobile industry, retail and retailing, brands, branding, media, trademark, exclusivity

February 2015
UNITED STATES DISTRICT COURT
DISTRICT OF MINNESOTA
Civil No. 14-cv846 (SRN/BRT)
Mountain Marketing Group, LLC, and John A. Krueger d/b/a Krueger Law Firm, Plaintiffs
against
Heimerl & Lammers, LLC, a Minnesota limited liability company, Defendant
Worked for Plaintiff/Written opinion, deposed and provided testimony at trial
Engaged by: Moss & Barnett
Issues and keywords: Media, advertising, billboards, Lanham Act, brands, branding, trademark, law practice, 1-800 telephone numbers, vanity telephone numbers

February 2015
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
Case No.: 2:13-cv-04222-FMO (AGRx)
RUSSELL MINORU ONO, individually and on behalf of other members of the general public similarly situated, Plaintiffs
against
HEAD RACQUET SPORTS USA, Defendant
Working for Defendant/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Finnegan, Henderson, Farabow, Garrett & Dunner L.L.P.
Issues and keywords: Class action, tennis, false advertising, endorser, spokesperson, media


January 2015
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF WISCONSIN
Case 2:14-cv-00731
The Prestwick Group, Inc., Plaintiff
against
Landmark Studio, Ltd., Defendant
Worked for Plaintiff/Written opinion
Engaged by: Reinhart Boerner Van Deuren s.c
Issues and key words: Lanham Act, trade dress, golf industry, sales, direct marketing, trade shows, hospitality industry, education industry

December 2014
FOURTH JUDICIAL DISTRICT COURT
STATE OF UTAH COUNTY,
PROVO DEPARTMENT
Case No. 120100255
Young Living
against
doTERRA et al,
Worked for Defendant/Written opinion and deposed
Engaged by: Smith L.C.; and Durham, Jones and Pinegar
Issues and key words: Multi-level marketing, network marketing, direct selling, health and beauty products, marketing mix, social media, pricing, distribution, sales, adverting and promotion, trade secrets

November 2014
UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF NEW JERSEY
Case No. 2:11-cv-06854-SDW-MCA
Orologio, Plaintiff
against
The Swatch Group.
Working for Defendant/Written opinion and expected to be deposed and provide testimony at trial
Engaged by: Wuersch & Gering LLP
Issues and key words: Cooperative advertising, media, Internet, branding, retail, survey research, unfair competition, jewelry industry

September 2014
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
Civil Action No.: 13-CV-13-01933 DOC (JPR)
POQUITO MAS LICENSING, INC., Plaintiff
against
TACO BELL CORP., California Corporation; and DOES 1-10, inclusive
Worked for Plaintiff/Written opinion
Engaged by Blakely Law Group
Issues and key words: Lanham Act, trademark, Internet, branding, brand equity, goodwill, survey research, reverse confusion, fast food industry, quick service restaurant industry

April 2014
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA
WESTERN DIVISION
Case No.: CV 12-9942-GAF (AGRx)
LEGALZOOM.COM, INC., Plaintiff
against
ROCKET LAWYER. INC.,
Worked for Plaintiff/Written opinion
Engaged by: Glaser Weil Fink Jacobs Howard Avchen & Shapiro LLP
Issues and key words: Consumer fraud, Internet, search engines, affiliate marketing, direct marketing, false advertising, branding, brand equity, goodwill

March 2014
UNITED STATES DISTRICT COURT
WESTERN DISTRICT OF TEXAS
SAN ANTONIO DIVISION
Civil Action No. 5: 10-cv-966-OLG
INDACON, INC., Plaintiff
against
FACEBOOK, INC.,
Worked for Plaintiff/Written opinion, deposed and expected to provide testimony at trial
Engaged by: Akin Gump Strauss Hauer & Feld LLP
Issues and key words: Internet, social media, Facebook, patent, value and damages, media

February 2014
UNITED STATES DISTRICT COURT
MIDDLE DISTRICT OF FLORIDA
Case No.: 8:12-cv-02897-RAL-TGW
LARRY DIMMITT CADILLAC, INC. et al., Plaintiff
against
GENERAL MOTORS, LLC
Worked for Defendant/Consultation
Engaged by: Jones Day
Issues and key words: Trademark, branding, media, consumer behavior, media, automotive

November 2013
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF NEW YORK
Case No.: CV 11-2122
JEAN ROBERT SAINT-JEAN and EDITH SAINT-JEAN, Plaintiff
against
EMIGRANT MORTGAGE COMPANY,
Worked for Defendant/Written opinion, deposed and provided testimony at trial
Engaged by: Dorsey & Whitney
Issues and key words: Discrimination, media, advertising, banking, mortgages, direct marketing

November 2013
UNITED STATES DISTRICT COURT
MIDDLE DISTRICT OF LOUISIANA
Case No.: 3:12-cv-121
BEST WESTERN INTERNATIONAL, INC., Plaintiff
against
JOSHI S. BHAGIRATH D/B/A WESTERN INN PLUS
Worked for Plaintiff/Written opinion in support of mediation
Engaged by: Frilot L.L.C.
Issues and key words: Lanham Act, trade dress, trademark, branding, Internet, advertising, media, Consumer confusion, consumer fraud, hospitality, travel

November 2013
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
Case No.: 11-5504(SDW)(MCA)
IMRAN CHAUDHRI, individually, and on behalf of all others similarly situated, Plaintiffs
against
OSRAM SYLVANIA, INC., and OSRAM SYVANIA PRODUCTS, INC.,
Worked for Plaintiff/Consultation to support mediation
Engaged by: Eichen, Crutchlow, Zaslow & McElroy, LLP
Issues and key words: Consumer confusion, consumer fraud, class action, false advertising, automotive, lighting

October 2013
AMERICAN ARBITRATION ASSOCIATION
Case No.: 13 147 y 00532 13
CA2, LLC and Carlos Ferreynros, Plaintiff
against
A2, LLC, Ariel Eroles and Alejandro Melguizo;
Worked for Defendant/Written opinion
Engaged through: Pearl Cohen Zedek Latzer Baratz LLP
Issues and key words: Trade secrets; brand equity, client theft, agency practices

September 2013
UNITED STATES DISTRICT COURT
WESTERN DISTRICT OF TEXAS
AUSTIN DIVISION
Civil Action No.: A-11-cv-929-LY
DDB Technologies, L.L.C., Plaintiff
against
FOX SPORTS INTERACTIVE MEDIA, LLC
Worked for Plaintiff/Written opinion, deposed and provided testimony at trial
Engaged by: McDonnell Boehnen Hulbert & Berghoff LLP
Issues and key words: Internet, media, value and damages, patent, sports

August 2013
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Case No.: 1:12-cv-07992-KBF
GUTHRIE HEALTHCARE, INC. et al., Plaintiff
against
CONTEXTMEDIA, INC
Worked for Plaintiff/Written opinion accepted by court in lieu of testimony
Engaged by: Stevens & Lee
Issues and key words: Lanham Act, trademark, branding, consumer behavior, media industry, healthcare

June 2013
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
CIVIL ACTION NO. 09-5582 (DMC) (JAD)
VINCENT LUPPINO, ET AL., Plaintiff
against
MERCEDES BENZ USA, LLC
Worked for Defendant/Written opinion and deposed
Engaged by: Gibbons, P.C. and also Carroll, Burdick & McDonough LLP
Issues and key words: class action, false advertising, automotive industry, media, consumer behavior

January 2013
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF FLORIDA
1:2012cv20671
BRAMAN, INC. et al., Plaintiff
against
GENERAL MOTORS, LLC
Worked for Defendant/Consultation
Engaged by: Jones Day
Issues and key words: Trademark, branding, media, consumer behavior, automotive

November 2012
NEW YORK SUPREME COURT
APPELLATE DIVISION - FIRST DEPARTMENT
Index No. 115551/2008
LAUREN SCLAFANI,
Plaintiff-Respondent,
against
BACARDI, U.S.A., INC., BACARDI CORPORATION, BACARDI BOTTLING CORPORATION and BACARDI IMPORTS, d/b/a BACARDI
Worked for Defendant-Respondent/ Consultation
Engaged by: Bilzin Sumberg Baena Price & Axelrod LLP
Issues and key words: Survey research, branding, consumer behavior, alcohol, on premises

September 2012
American Arbitration Association
65-457-000081-12
MORRIE'S EUROPEAN CAR SALES,
INC. d/b/a MORRIE'S CADILLAC-SAAB, Claimant,
against
GENERAL MOTORS LLC,
Worked for Respondent/Written opinion
Engaged by: Jones Day
Issues and key words: Sales practices, trademark, branding, consumer behavior, media, distribution, automotive

August 2012
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA
SAN FRANCISCO DIVISION,
3-cv-02912 JSW MEJ
NUANCE COMMUNICATIONS, INC., Plaintiff
against
ABBYY SOFTWARE HOUSE, et al.,
Worked for Defendant/Written opinion, deposed and provided testimony at trial
Engaged by: Finnegan, Henderson, Farabow, Garrett & Dunner L.L.P.,
Issues and key words: Lanham Act, patent, trade dress, trademark, survey research, branding, advertising, media, packaging, software, consumer behavior, distribution, Internet

June 2012
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF TEXAS
MARSHALL DIVISION,
2:09-CV-00257-JRG
TIVO, INC., Plaintiff
Against
VERIZON COMMUNICATIONS INC., et al.,
Worked for Defendant/Written Opinion and deposed
Engaged by: Kellogg, Huber, Hansen, Todd, Evans & Figel, P.L.L.C
Issues and key words: Lanham Act, patent, survey research, service valuation, telecommunications industry, entertainment industry, media industry, and consumer electronics industry

May 2012
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK,
10 Civ. 6370 (AKH) (HBP)
ULTRA RECORDS, INC., a New York
corporation, Plaintiff
against
ULTRA ENTERPRISES, INC., d/b/a
Ultra Music Festival, a Florida corporation,
Worked for Plaintiff/Written opinion and provided testimony in Federal Court
Engaged by: Frankel & Abrams
Issues and key words: Trademark, branding, Internet, and music industry

March 2012
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY, TRENTON VICINAGE
Civil File No. 10-3620 (JAP) (TJB)
THE KATIROLL COMPANY INC., Plaintiff
against
KATI ROLL AND PLATTERS INC.,
NIRAJ JIVANI AND RASIK JIVANI;
Working for Defendants/Written opinion; expected to provide testimony at trial
Engaged by: Bennett, Bricklin & Saltzburg LLC
Issues and key words: Lanham Act, survey research, consumer confusion, trademark, trade dress, branding, advertising, consumer confusion, and restaurant industry

February 2012
UNITED STATES DISTRICT COURT
PENNSYLVANIA MIDDLE DISTRICT
Civil File No. 10-3620 (JAP) (TJB)
CALIDAD AUTO TECH, INC., Plaintiff
against
SEARCH AUTOMOTIVE TECHNOLOGIES LLC
Working for Defendants/Consultation
Engaged by: Thomas, Thomas & Hafer LLP
Issues and key words: Lanham Act, trademark, consumer confusion, branding, advertising, automotive industry

September 2011
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF TEXAS
SFA Systems, LLC, Plaintiff
against
1-800-Flowers.com, Inc., Case No.: 6:09-cv-00340-LED;
BigMachines, Inc., Case No.: 6:10-cv-00300-LED;
Amazon.com, Inc., Case No.: 6:11-cv-00052-LED;
Amazon.com, Inc., Case No.: 6:11-cv-00398-LED;
Barnes & Noble, Case No.: 6:11-cv-00399-LED; and
BigMachines, Inc., Case No.: 6:10-cv-00400-LED
Worked for Plaintiff/Written opinion and deposition
Engaged by: Russ August & Kabat
Issues and key words: Lanham Act, patent, Internet, advertising, media, ecommerce

June 2011
UNITED STATES DISTRICT COURT
DISTRICT OF MINNESOTA
Civil File No. 09-cv-1091 (JNE/JSM)
AVIVA SPORTS, INC., Plaintiff
against
Fingerhut Direct Marketing, Inc., Menard, Inc., Kmart Corporation
and Manley Toys, Ltd.;
Worked for Defendants/Written Opinion and deposed
Engaged by: Anthony Ostlund Baer & Louwagie P.A.
Issues and key words: False advertising, consumer confusion, branding, Internet, pool industry, and toy industry

February 2011
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF NEW YORK
CV: 10 3673
PHILIP MORRIS USA, INC, Plaintiff
against
DENISE PASCHALL, d/b/a/ SMOKING ARROW SMOKE SHOP; NORMAN BELL d/b/a BELLE BELLE SMOKE SHOP; RONNE BELL d/b/a FLYING ARROWS SMOKE SHOP; and DOES ONE through TEN, inclusive
Worked for Defendants/Declaration - Written Opinion
Engaged by: James F. Simermeyer, P.C.
Issues and key words: Branding, brand protection, and tobacco industry

February 2011
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Civil Action No.: 09-cv-10182-(KMK)
VERSATILE HOUSEWEARS &
GARDENING SYSTEMS, INC., Plaintiff
against
THILL LOGISTICS, INC.;
SAS GROUP, INC.;
NAT, LLC; and
JORDAN DREW CORPORATION
Worked for Defendants/written opinion and provided testimony at trial
Engaged by: Harrington, Ocko & Monk, LLP
Issues and key words: Lanham Act, consumer confusion, branding, false advertising, media, consumer fraud, gardening industry

November 2010
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF TEXAS
Civil Action No.: 6:09-cv-479-LED
CLEAR WITH COMPUTERS, LLC, Plaintiff
against
HYUNDAI MOTOR AMERICA, INC.
Worked for Plaintiff/Written Opinion, deposed and provided testimony at trial
Engaged by: Russ August & Kabat
Issues and key words: Lanham Act, patent, Internet, and automotive industry

September 2010
SUPERIOR COURT OF THE STATE OF CALIFORNIA
COUNTY OF LOS ANGELES, CENTRAL DISTRICT
Case No.: BC423365
G. GORDON LIDDY, an individual, Plaintiff
against
CAPITAL GOLD GROUP, INC. and DOES
1 through 25, inclusive
Worked for Defendant/Consultation
Engaged by: Skousen Law
Issues and key words: Lanham Act, branding, celebrity, consumer fraud, false advertising, media, copyright, investment industry, and financial services industry

September 2010
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
Civil Action No. 08-5859 (KSH/PS)
JEFFREY MARCUS, Individually and On Behalf
All Others Similarly Situated, Plaintiffs
against
BMW OF NORTH AMERICA, LLC and
BRIDGESTONE FIRESTONE NORTH
AMERICAN TIRE, LLC
Worked for Defendant/Written Opinion and deposed
Engaged by: Buchanan Ingersoll & Rooney PC
Class Action
Issues and key words: Branding, false advertising, consumer fraud, Internet and automotive industry

December 2009
UNITED STATES DISTRICT COURT
DISTRICT OF RHODE ISLAND
Civil Action No. 08-214ML
GREAT NORTHERN PRODUCTS, LTD., d/b/a
“THE WORLD OF GREAT NORTHERN” &
“GREAT NOTHERN INTERNATIONAL” Plaintiffs
against
DAVID SUSSMAN d/b/a “Seafoodexport The World of Great Northern”
& “Great Northern Products, Ltd.”
SEAFOOD EXPORT BAIT DIVISION, INC. d/b/a “Seafoodexport The World of Great Northern” & “Great Northern Products, Ltd.”
GREAT NORTHERN INTERNATIONAL SAS, d/b/a “Seafoodexport The World of Great Northern” & “Great Northern Products, Ltd.”
Worked for Plaintiff/Consultation
Engaged by: Henry V. Boezi III, PC
Issues and key words: Lanham Act, survey research, trademark, trade dress, branding, and seafood industry

August 2009
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Case No.: 09-CV-5379 (JSR)
VIRGIN MOBILE USA, L.P., Plaintiff
against
METRO PCS WIRELESS, INC.,
Worked for Defendant/Consultation
Engaged by: Vinson & Elkins, LLP
Issues and key words: False advertising, branding, and telecommunications industry

December 2008
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF CALIFORNIA
Case No.: 2:07-CV-02159-FCD
LYNDA CARTWRIGHT and LLOYD CARTWRIGHT
on behalf of themselves and all others
similarly situated, Plaintiffs
against
VIKING INDUSTRIES
Worked for Defendant/Written Opinion and deposed
Engaged by: Ropers, Majeski, Kohn & Bentley
Class Action Case
Issues and key words: False advertising, consumer fraud, consumer confusion, warranties, and home improvement industry

July 2008
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Case No.: 02 Civ. 2222
Debra Levinson, et al., Plaintiffs
against
PRIMEDIA INC., et al.
Worked for Plaintiff/Written Opinion and deposed
Engaged by: Leon Greenberg, Esq.
Class Action Case
Issues and key words: Media, advertising, Internet marketing practices

January 2008
UNITED STATES DISTRICT COURT
WESTERN DISTRICT OF WASHINGTON
Case No.: CV06-604 RSM
JOHN M. DIBBS, Plaintiff
against
THE FRANKLIN MINT et al.
Worked for Defendant/Consultation
Engaged by: Davis Wright Tremaine LLP
Issues and key words: Lanham Act, copyright, hobby industry, collectibles industry and toy industry

September 2007
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Case No.: 02 CV 7821 (RWS)
ASHLEY PELMAN, ROBERTA PELMAN, et al. Plaintiffs
against
McDonald's Corporation
Worked for Plaintiff/Written Opinion
Engaged by: Samuel Hirsch & Associates
Class Action Case
Issues and key words: False advertising, and restaurant industry

August 2007
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF MICHIGAN
Case No.: 06-11566
HILLSIDE PRODUCTIONS, INC., GARY RONCELLI and JOSEPH VICARI
Plaintiffs/Counter-Defendants
against
COUNTY OF MACOMB, MICHIGAN and MACOMB COUNTY PARKS AND
RECREATION COMMISSION, jointly and severally
Worked for Defendant/Written Opinion, deposed and provided testimony at trial
Engaged by: Kitch Drutchas Wagner Valitutti & Sherbrook
Issues and key words: Advertising practices, media industry, Internet, entertainment industry, and music industry

June 2007
AMERICAN ARBITRATION ASSOCIATION
Case No.: 11 155 Y 02704 06
ORASURE TECHNOLOGIES, INC. v. PRESTIGE BRANDS HOLDINGS, INC., MEDTECH HOLDINGS, INC., and MEDTECH PRODUCTS, INC.
Worked for Petitioner/Written Opinion and provided testimony at arbitration hearing
Engaged by: Nixon Peabody
Issues and key words: Advertising practices, trademark, consumer confusion, over the counter industry, pharmaceutical industry

May 2007
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA
Case No.: C-06-02389 MMC (BZ)
PETE LIVINGSTON Plaintiff
against
KEYA MORGAN, et al.
Worked for Defendant/Written Opinion
Engaged by: Ropers, Majeski, Kohn & Bentley
Issues and key words: Lanham Act, copyright, packaging, labels, celebrity, and wine industry

September 2006
UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF NEW YORK
Case No.: 05 CIV 1290
JTH TAX, INC. d/b/a/ LIBERTY TAX SERVICE, Plaintiff
against
LIBERTY TAX & BUSINESS SERVICES, CORP. and LUIS FRAY
Worked for Plaintiff/Written Opinion
Engaged by: Emily Bass, Esq.
Issues and key words: Lanham Act, trademark, advertising, branding, accounting industry, and tax industry

May 2006
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA, OAKLAND DIVISION
Case No.: C 04-05248 SBA
COSTELL N. AKRIE, Plaintiff
against
AVIS RENT A CAR SYSTEM, INC., McCANN-ERICKSON, USA, INC., and
JOHN DOES 1-50
Worked for Defendant/Written Opinion
Engaged by: Ropers, Majeski, Kohn & Bentley
Issues and key words: Lanham Act, copyright, music, advertising, and rental car industry

November 2005
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF OHIO
Case No.: 3:04cv0242
NATIONWIDE BI-WEEKLY ADMINSTRATION, INC., and NATIONWIDE MORTGAGE PROTECTION, INC., and Daniel Lipsky, Sandra Lipsky, John Gregory, and Shari Gregory, Plaintiffs against HOME MORTGAGE SERVICES, INC., d/b/a Home Savings Program, Bi-weekly Mortgage Program, Mortgage Protection Services, and The Home Savings Program
c/o Steven P. Lipsky, Registered Agent
Worked for Plaintiff/Written Opinion and deposed
Engaged by: Vorys, Sater, Seymour and Pease
Issues and key words: Lanham Act, copyright, direct marketing, branding, advertising, financial services industry, and mortgage industry

November 2005
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
Index No.: 04 CV 1187
JONATHAN MANNION, Plaintiff
against
COORS BREWING COMPANY and CAROL H. WILLIAMS ADVERTISING, Defendants
Worked for Plaintiff/Written Opinion and deposed
Engaged by: Mary Dorman, Esq.
Issues and key words: Lanham Act, copyright, advertising and beer industry

July 2005
SUPREME COURT OF THE STATE OF NEW YORK
COUNTY OF NEW YORK
Application of NEXTEL PARTNERS, INC. and NEXTEL PARTNERS OPERATING CORP, Petitioners
against
NEXTEL COMMUNICATIONS, INC and NEXTEL WIP CORP., Respondents
Worked for Petitioner/Written Opinion
Engaged by: Wachtell, Lipton, Rosen & Katz
Issues and key words: Lanham Act, branding, trademark, consumer confusion, survey research, telecommunications industry

August 2005
INTERNATIONAL INSTITUTE FOR CONFLICT PREVENTION & RESOLUTION CPR No. G-05-33H
Arbitration of NEXTEL PARTNERS, INC. and NEXTEL PARTNERS OPERATING CORP, Claimants against NEXTEL COMMUNICATIONS, INC and NEXTEL WIP CORP., Respondents
Worked for Claimant/Written Opinion
Engaged by: Wachtell, Lipton, Rosen & Katz
Issues and key words: Lanham Act, branding, trademark, consumer confusion, media, survey research, telecommunications industry

April 2005
State of Florida Department of Health
DOH Case No: 2005-00229
Medical Licensing Board Complaint versus Stephen Chiarello, MD, Defendant
Worked for Defendant/Written Opinion
Engaged by: Barr, Murman, Tonelli
Issues and key words: Advertising, medical, medical practice, physician, prescriptions, and Botox

Affiliations

American Marketing Association (Past President)
Advertising Research Foundation (Past Chairman)
Full Professor, Tenured, Pace University, Lubin School of Business, New York City

Qualifications

Rare combination of an expert who has both substantial experience as an accomplished and highly published academician and as a senior executive. Particular expertise related to intellectual property, consumer fraud, trade secrets, advertising/branding, Internet/eCommerce and direct marketing, contract disputes involving marketing issues, and market/survey research issues. Unique combination of senior expert witness and consultant bringing both senior industry client side and agency executive experiences for Fortune 500 companies as well academic work at leading graduate schools of business. Called a “branding guru” and "consumer behavior expert" by the media and one of the best and brightest researchers. Combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.

Awards & Honors

Professional Recognition:

• Award Recipient from the US State Department: Requested to deliver lectures to business leaders of other countries on “Branding in the New Media Environment”
• Selected to attend Harvard University Annual AMA Doctoral Consortium
• Voted by Agency Magazine as one of the ten “all stars” in advertising research
• Current or Previous Editorial Review Boards: Marketing Management, Journal of Advertising Research, Journal of Internet Commerce, Journal of Consumer Marketing, Journal of Segmentation in Marketing
• Inducted into Beta Gamma Sigma National Honors Society
• Appointed AMA representative to U.S. Bureau of the Census for Census 2000
• Former Chairman of the Board of the Advertising Research Foundation
• Former Member of the Board of Directors of the American Marketing Association and President, New York Chapter
• Winner of three Effie Awards for advertising effectiveness
• Appointed industry judge at Public Relations Society of America Silver Anvil Awards
• Served as faculty member for American Marketing Association's Advanced School of Marketing Research
• Presenter at numerous proceedings and conferences to include American Psychological Association Consumer Psychology Division, Consumer Electronics Show, Comdex, American Marketing Association, Direct Marketing Association, Public Relations Society of America, Institute for Broadcasting and Technology, Pharmaceutical Marketing Research Association, Advertising Research Foundation

Publications

PUBLICATIONS DURING THE PREVIOUS 10 YEARS
Refereed Articles

1. Schapsis, Claudio, Chiagouris, Larry; Ngoc Cindy Pham
Are Consumers Ready for Augmented Reality? Factors Influencing Online Footwear Purchasing Intentions Using AR Technology
Journal of Marketing Development and Competitiveness, 15(2), 2021
2. Cerulli, Angela, Chiagouris, Larry
Multitasking in an Age of Multiple Screen: Key Demographic Changes and Differences
Journal of Applied Business & Economics, 22(3), 2020
3. Girardi, Paula, Chiagouris, Larry
The Digital Marketplace: Early Adopters Have Changed
Journal of Marketing Development and Competitiveness, 12(1), 2018
4. Kirk, Colleen, Chiagouris, Larry, Thomas, Jennifer, Lala, Vishal
How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online: A Model for Predicting Consumer Attitudes and Intentions to Use Digital Information Products
Journal of Advertising Research, 55(1), 2015
5. Chiagouris, Larry and Williams, Michelle,
If We Build it will they Stay?: User Generated Content and Website Effectiveness
Journal of Marketing Management, 2(3&4), 2014
6. Brusseau, James, Chiagouris, Larry, and Brusseau, Rocio Fernandez
Corporate Social Responsibility: To Yourself Be True
Journal of Global Business and Technology, Vol. 9, No. 1, 2013
7. Kirk, Colleen, Chiagouris, Larry, and Gopalakrishna, Pradeep
Some People Just Want to Read: The Roles of Age, Interactivity, and Perceived Usefulness of Print in the Consumption of Digital Information Products
Journal of Retailing and Consumer Services, Vol. 20, No. 1, 2012
8. Cole, Michael, Long, Mary, Chiagouris, Larry, and Gopalakrishna, Pradeep
Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of-Mouth Communication across Various Media Platforms Journal of Internet Commerce, Vol. 10, No. 1, 2011
9. Chiagouris, Larry, Ray, Ipshita Customers on the Web are not all Created Equal: The Moderating Role of Internet Shopping Experience
The International Review of Retail, Distribution and Consumer Research, Vol. 20, No. 2, 2010
10. Chiagouris, Larry, Lala, Vishal Beauty is in the Eye of the Tech Manager: How Technology Orientation and Interactive-Media Knowledge Can Drive (or Stall) Change
Journal of Advertising Research, Vol. 49, No. 3, 2009
11. Lantieri, Tara, Chiagouris Larry Brand Trust in an Age Without Trust: Expert Opinions
Journal of Consumer Marketing: Vol. 26, No. 2, 2009
12. Ray Ipshita, Chiagouris Larry Consumer Retention: Examining the Roles of Store Affect and Store Loyalty as Mediators in the Management of Retail Strategies
Journal of Strategic Marketing: Vol. 17, No. 1, 2009
13. Chiagouris Larry, Long Mary, Plank Richard The Consumption of Online News: The Relationship of Attitudes Toward the Site and Credibility
Journal of Internet Commerce: Vol. 7, No. 4, 2008
14. Moffit Timothy, Chiagouris Larry What Would Richard Branson Do?
Marketing Management: May/Jun 2008
15. Chiagouris Larry, Ray Ipshita Saving the World with Cause Related Marketing Marketing Management: July/August 2007
16. Chiagouris Larry, Long Mary Will Your Online Retailing Be a Site for Sore Eyes
Marketing Management: March/April 2007
17. Gonzalez Jose, Chiagouris Larry The Market Orientation of Internet Support Companies
Journal of Internet Commerce: January 2007
18. Chiagouris Larry New Media Power
Marketing Management: November/December 2006
19. Long Mary, Chiagouris Larry The Role of Credibility in Shaping Attitudes Toward Nonprofit Websites
International Journal of Nonprofit and Voluntary Sector Marketing: August 2006
20. Johnson William, Chiagouris Larry So Happy Together (The Link Between Employee and Customer Satisfaction)
Marketing Management: March/April 2006
21. Gonzalez Jose, Chiagouris Larry Internet Support Companies: The Impact of Marketing Orientation
Journal of Internet Banking and Commerce: April 2006, Vol. 11, No. 1
22. Topol Martin, Chiagouris Larry To Dream the Impossible Dream (Customer Loyalty)
Marketing Management: November/December 2005
23. Chiagouris Larry Non-Profit Brands
Marketing Management: September/October 2005
24. Mohr Iris, Chiagouris Larry Get the Word Out (SPREADING WORD OF MOUTH)
Marketing Management: July/August 2005
25. Chiagouris Larry, Mohr Iris An Evaluation of the Effectiveness of Internet Advertising Tools
Journal of Internet Commerce: Volume 3, Number 3 2004
26. Chiagouris Larry, Wansley Brant How To Turn New Companies Into Large Companies at the Speed of Light
Marketing Management: September/October 2003
27. Chiagouris Larry, Farinelli Jean Staying Safe in a Dangerous World (GLOBAL MARKETING ISSUES)
Marketing Management: March/ April 2002; 11, 2
28. Chiagouris Larry, Wansley Brant Branding On The Internet
Marketing Management: Summer 2000; 9, 2.
29. Chiagouris Larry, Middleman Ann Research For Ink: How To Get Opinion-Driving Publicity From Market Research
Public Relations Quarterly: Winter 1998/1999: 43, 4
30. Plank Richard E., Chiagouris Larry Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors
Journal of Marketing for Higher Education: Volume 8, Number 1 1997
31. Chiagouris Larry Advertising Decision Making In The Year 2020
Journal of Advertising Research: February/March 1990
32. Kahle Lynn R., Chiagouris Larry Values, Lifestyles and Psychographics. Mahwah, New Jersey: Lawrence Erlbaum Associates, Inc., Publishers, 1997
33. Chiagouris Larry, Mitchell Leeann E. The New Materialists
Values, Lifestyles and Psychographics New Jersey: Lawrence Erlbaum Associates, Inc., Publishers, 1997

Trade Publications and Non-Refereed Articles
1. Chiagouris, L. & Kaplan, L.B. (2020). Uses of Survey Research in Damages Estimation. In N. Fannon & J. M. Dunitz (Eds.), The Comprehensive Guide to Economic Damages 6th Edition. Portland, OR: BVR.
2. Chiagouris, Larry, The Secret is in the Data: Delivering What Customers Need & Desire
The Robin Report, January 2012
3. West Douglas, Chiagouris Larry, Precourt Geoffrey Editorial: 50 Years of Advertising Research: What Have We Learned?
Special 50th Anniversary Issue of the Journal of Advertising Research, March 2011
4. Chiagouris Larry, Verniere Alexis Marketing Functions on the Internet
Wiley Encyclopedia of Marketing, December 2011
5. Chiagouris Larry Comparative Advertising
Wiley Encyclopedia of Marketing, December 2011
6. Chiagouris Larry, Survey Research to Support Litigation
HG Experts, 2009
7. Chiagouris Larry Viral Communications
Kitchen & Bath Business, November 2006
8. Chiagouris Larry Nonprofits Can Take Cues from Biz World
Marketing News, 6/15/2006, Vol. 40 Issue 12, p20
9. Chiagouris Larry, Nankin Conrad Strategic Plans Solidify Branding On Net
Marketing News, 6/1/2004, Vol. 38 Issue 10, p28
10. Chiagouris Larry, Wansley Brant Teach Your Children
Adweek: September 27, 1999
11. Chiagouris Larry Utility Companies' of Market Research
Quirk's marketing research review: February 1999, Vol. XIII, No. 2
12. Chiagouris Larry Confessions of a Silver Anvil Judge
Public Relations Strategist: Winter 1998
13. Chiagouris Larry Wall Street's Wireless Influence
Wireless Reviews: Dec 1, 1998; 15, 24
14. Chiagouris Larry Eight Steps To Improved Investor Relations
Electrical World: September 1998, Vol.212, Iss. 9
15. Farinelli Jean, Chiagouris Larry Communicating Your Company's Hidden Value
IR Update: July 1998
16. Chiagouris Larry, Plank Richard Raising the Bar
Electric Perspectives: March/April 1998
17. Chiagouris Larry, Plank Richard Marketing Research In The Utility Industry: The State of the Art
American Gas: February 1998
18. Chiagouris Larry Hidden Value Index
The Annual Report of the Global Public Network: November 15, 1997
19. Chiagouris Larry Marketing Encyclopedia. Illinois: NTC Business Books, 1996

Book: The Secret to Getting a Job After College: Marketing Tactics to Turn Degrees into Dollars, Brand New World Publishing: New York; June 2010 (first edition); March 2011 (second edition)

Education

Multiple social media certifications and Google Analytics
• Ph.D., – Marketing and Buyer Behavior, The City University of New York
• M.Phil. – Business, The City University of New York
• A.P.C., – Marketing, New York University Stern School of Business
• M.B.A., - Industrial Psychology, Baruch Graduate School of Business, City University of New York
• B.S., - Economics, Magna Cum Laude, New York University Stern School of Business