Find an Expert Witness

Forensic, General & Medical
Expert Witnesses

Trademark Surveys, Marketing, Licensing, Advertising

Harper Expert Witness

Harper Expert Witness

Serving Clients Nationwide
Dallas, Texas 75214

Phone(214) 244-4608

Website https://harperexpertwitness.com

► Contact Harper Expert Witness

Expert WitnessForensic ExpertLitigation SupportSpeaker
* Fortune 100 CMO * Global Agency Leader * Adjunct Professor * Entrepreneur

Surveys Trademark and Trade Dress Infringement Misleading and Deceptive Advertising Licensing Consumer Privacy Commercial Reasonableness Merchandising

Retained by 95+ law firms, Rhonda Harper MBA has provided consulting and testimony in cases involving trademarks and trade dress, advertising, branding, promotion, consumer privacy, consumer perceptions and behavior, innovation, product development and product launches, market analysis, market research, share and size, marketing effectiveness, corporate and marketing strategy, media relations, public relations, communications, and packaging.

Ms. Harper is routinely retained to formulate expert surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys. She has extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and methodological pitfalls that introduce bias or systematic error.

Located in Dallas, TX, Ms. Harper is a former Fortune 100 C-Suite Executive in marketing, branding, consumer research, strategy, licensing, public relations and advertising. Also a former Adjunct Marketing Professor, she has been retained by more than 95 law firms since 2005. She has conducted 50+ intellectual property Lanham Act surveys, produced 75+ reports, been deposed 50+ times, and served in 20+ trials and arbitrations.

Services

Rhonda Harper has 30 years of Fortune 100 marketing, research, and strategic planning experience and, since 2005, worked on more than 200 legal projects for 95+ clients.

Services include:
-Trademark: consumer confusion, secondary meaning, brand awareness, descriptiveness and genericness, trademark infringement, dilution
-Advertising: deceptive, false or misleading advertising, market confusion, consumer and purchase behavior

Rhonda is experienced in the areas of strategic planning, finance, interactive, social media, consumer opinions, consumer behavior, purchasing process, brand marketing, creative services, promotion, advertising, sales, retail, and product management. She has passed the requirements of providing admissible evidence through documentary evidence and expert testimony.

Harper provides a wide range of advanced research expertise including design, analytics and advanced statistics along with case consulting. Rhonda has been providing market research and strategy consulting to Fortune 1000 clients across a range of industries including:

- Agencies
- Apparel
- Consumer Package Goods
- Entertainment
- Durables
- Financial Services
- Food & Beverage
- Health & Beauty Aids
- Healthcare
- Interactive & eCommerce
- Legal Services
- Media
- Retail
- Quick Service Restaurants
- Technology
- Telecom
- Travel & Hospitality

Overview of Specific Services:

- Expert Testimony and Reports
- Expert Rebuttal
- Research and Surveys


Litigation Support Services

Rhonda Harper is a court-approved forensic expert with more than a decade of experience providing expert testimony across approximately 95 cases:

60% Plaintiff; 40% Defendant
60% Lanham Act
33% Surveys
5% Rebuttals

50 Depositions
20 Trial Testimonies

Areas of Expertise

Additional Expertise:

Trademark and Patent Infringement, Misleading Advertising, Contract Breakage, Defamation, Unfair Business Practices, Retail, trademark, trademark Survey, trade Dress, trade Dress Survey, intellectual property,
Lanham Act, Consumer Confusion, Digital Marketing, Secondary Meaning, Genericness, Trademark Surveys.
Lanham Act survey
Survey rebuttal
rebuttal
genericness
eveready
squirt
teflon
consumer confusion
likelihood of confusion
secondary meaning
retail
consumer research
market research
packaging
promotion
public relations
branding
market
marketing
consumer package goods
apparel
infringement
advertising
trademarks
sales
marketing
consumer confusion
customer
trade
services
consumer
market research
consulting
Rhonda harper

Profile

Expertise You Need + Experience You Want. "I very strongly recommend Rhonda. She’s great to work with, and her work product is absolutely top-shelf." Greenberg & Traurig, LLP

Providing nationwide consulting and expert testimony for 95+ law firms across 200+ projects: Lanham Act; Defamation; Commercial Reasonableness; Licensing; Retail Merchandising; Misleading Advertising; Fraud; and more. USTTB. Courtroom Qualified. Arbitration Qualified. 6+ Class Action Cases.

Partial client list: Akin Gump Strauss Hauer & Feld; Albritton Law Firm; Altman Law Group; Anderson & Anderson; Astourian & Associates Inc.; Atkinson, Andelson, Loya, Ruud & Romo; Barnes & Thornburg; Benton Law Firm; Brinks Gilson & Lione; Bowman Brooke; Brown Fox Law; Braxton Hilton & Perrone; Brunini, Grantham, Grower & Hewes; Colley Shroyer and Abraham; Connelly Rose; Cox Wootton Lerner; Clark Hill; David Howard Law Firm; Davis Firm; Dawson Parish; Ditthavong & Steiner; Dunlap Bennett & Ludwig; Enviro-Safe Laboratories Internal Council; Espinosa Tueba PL; Feldman Law Group; Fitzhugh Alvalero and Lee; Foley & Lardner; Foster Pepper; Foust Partners; Friedman & Feiger; Frutkin Law Firm; Goodsill Anderson Quinn & Stifel; Grant, Genovese & Baratta; Gray Robinson; Greenberg Traurig; Hartline Dacus Barger Dreyer; James H Horton Law Offices; Kane Russell Coleman & Logan; Kirkland & Ellis; Law Offices of Mark B. Rosen; Law Offices of William G. Shaw Jr.; Lowe Hauptmann Ham & Berner; Madden & Madden; Mark G. Usdin; Merchant Law Group; McCarther Law Firm; McCauley Westberg & Ramirez; Michael Freund & Associates; Morris Manning & Martin; Morrison & Foerster; Mullin Russ Kilejian; Munger Tolles & Olsen; Niro Haller & Niro; O'Melveny & Myers; Paul Owens Law Firm; Paul Wilkinson Law Firm; Pennington Law; Ramirez and Associates; Richard Harrison Attorneys at Law; Romero Park ; Shackelford Melton & McKinley; Sheef & Stone; Sheehy Ware & Pappas; Sloan Matney; Spangenberg Shibley & Liber; Stinson Leonard Street; Sullivan & Cromwell; Swanson & Bratschun; Underwood Perkins; Vedder Price; Vorys Sater Seymour and Pease; Wagner Law; Wagner McLaughlin; Wright Close; Zuber Lawler & Del Duca.

Federal and state qualified survey and testimony expert with 13 years of experience. The former Chief Marketing Officer for Walmart Sam's Club, Ms. Harper's experience also includes executive positions as: Global Communications Director, UPS; VP Marketing, VF Corporation; SVP/Director, Ketchum Public Relations; and, executive marketing and promotion roles with Warner-Lambert/ Johnson & Johnson and Nabisco/Kraft. Harper provided C-suite management consulting to Fortune 500 corporations including The Home Depot, Target, Tyson Foods, HSN, IBM, and more. Harper also served as an adjunct Marketing Professor for American University and Fairleigh Dickinson University. She is a sought after speaker: Harvard Business School, Lilly, American Marketing Association, and more. Services include: Surveys, Research, Consulting, Expert Report, Rebuttal Testimony, and Testimony.

“I worked with Rhonda Harper recently in connection with a trademark infringement matter. On a short turn-around, and without needing a significant amount of direction or oversight, Rhonda prepared an outstanding response report. Rhonda was wonderful to work with, particularly in view of the shortened schedule during which Rhonda had to understand all of the facts of the case, our strategies, and then prepare a response report. Based on my experience, I very strongly recommend Rhonda. She’s great to work with, and her work product is absolutely top-shelf. I am absolutely convinced that the strength of your report is a significant part of the reason that we were able to achieve a settlement that is very much in our client’s favor.” Kevin O'Shea, Shareholder, Greenberg & Traurig, LLP

Consulting Practice

All States

Harper Expert Witness in the Social Networks

LinkedIn PageLinkedIn

Professional Experience

CMO - VP Marketing, Walmart Sam's Club
CMO - VP Marketing, VF Corporation Intimates
GM/SVP, Ketchum
Global Director, Marketing Communications, UPS
Brand Management & Promotion, Warner Lambert and Nabisco
Founder & CEO, Penrose Check-In Services
Founder & CEO, Whimiy.com

General Specialties: Intellectual Property, Research, Brand Marketing, Strategic Planning

Specialty Focus: consumer confusion, trade dress, brand dilution, trademark infringement, patent infringement, brand management, defamation, brand dilution, distribution, strategy, brand equity, sales losses, brand valuation, damages, channel strategy, personal injury, reputation, survey, secondary meaning

Education: MBA, Emory University Goizueta Business School; BS, Illinois State University


Legal Experience & Services

Providing nationwide consulting and expert testimony for 95+ law firms across 200+ projects: Lanham Act; Defamation; Commercial Reasonableness; Licensing; Retail Merchandising; Misleading Advertising; Fraud; and more. USTTB. Courtroom Qualified. Arbitration Qualified. 6+ Class Action Cases. Partial client list:Akin Gump Strauss Hauer & Feld; Albritton Law Firm; Altman Law Group; Anderson & Anderson; Astourian & Associates Inc.; Atkinson, Andelson, Loya, Ruud & Romo; Barnes & Thornburg; Benton Law Firm; Brinks Gilson & Lione; Bowman Brooke; Brown Fox Law; Braxton Hilton & Perrone; Brunini, Grantham, Grower & Hewes; Colley Shroyer and Abraham; Connelly Rose; Cox Wootton Lerner; Clark Hill; David Howard Law Firm; Davis Firm; Dawson Parish; Ditthavong & Steiner; Dunlap Bennett & Ludwig; Enviro-Safe Laboratories Internal Council; Espinosa Tueba PL; Feldman Law Group; Fitzhugh Alvalero and Lee; Foley & Lardner; Foster Pepper; Foust Partners; Friedman & Feiger; Frutkin Law Firm; Goodsill Anderson Quinn & Stifel; Grant, Genovese & Baratta; Gray Robinson; Greenberg Traurig; Hartline Dacus Barger Dreyer; James H Horton Law Offices; Kane Russell Coleman & Logan; Kirkland & Ellis; Law Offices of Mark B. Rosen; Law Offices of William G. Shaw Jr.; Lowe Hauptmann Ham & Berner; Madden & Madden; Mark G. Usdin; Merchant Law Group; McCarther Law Firm; McCauley Westberg & Ramirez; Michael Freund & Associates; Morris Manning & Martin; Morrison & Foerster; Mullin Russ Kilejian; Munger Tolles & Olsen; Niro Haller & Niro; O'Melveny & Myers; Paul Owens Law Firm; Paul Wilkinson Law Firm; Pennington Law; Ramirez and Associates; Richard Harrison Attorneys at Law; Romero Park ; Shackelford Melton & McKinley; Sheef & Stone; Sheehy Ware & Pappas; Sloan Matney; Spangenberg Shibley & Liber; Stinson Leonard Street; Sullivan & Cromwell; Swanson & Bratschun; Underwood Perkins; Vedder Price; Vorys Sater Seymour and Pease; Wagner Law; Wagner McLaughlin; Wright Close; Zuber Lawler & Del Duca


Affiliations

American Marketing Association
The CMO Club
The CMO Council
MENG (Marketing Executive Networking Group)
Board Director, Emory University Goizueta Business School Alumni Association
Board Director, Promotion Marketing Association
Board Director, Leadership Worth Following


Qualifications

Providing nationwide consulting and expert testimony for 95+ law firms across 200+ projects: Lanham Act; Defamation; Commercial Reasonableness; Licensing; Retail Merchandising; Misleading Advertising; Fraud; and more. USTTB. Courtroom Qualified. Arbitration Qualified. 6+ Class Action Cases. Partial client list: Akin Gump Strauss Hauer & Feld; Albritton Law Firm; Altman Law Group; Anderson & Anderson; Astourian & Associates Inc.; Atkinson, Andelson, Loya, Ruud & Romo; Barnes & Thornburg; Benton Law Firm; Brinks Gilson & Lione; Bowman Brooke; Brown Fox Law; Braxton Hilton & Perrone; Brunini, Grantham, Grower & Hewes; Colley Shroyer and Abraham; Connelly Rose; Cox Wootton Lerner; Clark Hill; David Howard Law Firm; Davis Firm; Dawson Parish; Ditthavong & Steiner; Dunlap Bennett & Ludwig; Enviro-Safe Laboratories Internal Council; Espinosa Tueba PL; Feldman Law Group; Fitzhugh Alvalero and Lee; Foley & Lardner; Foster Pepper; Foust Partners; Friedman & Feiger; Frutkin Law Firm; Goodsill Anderson Quinn & Stifel; Grant, Genovese & Baratta; Gray Robinson; Greenberg Traurig; Hartline Dacus Barger Dreyer; James H Horton Law Offices; Kane Russell Coleman & Logan; Kirkland & Ellis; Law Offices of Mark B. Rosen; Law Offices of William G. Shaw Jr.; Lowe Hauptmann Ham & Berner; Madden & Madden; Mark G. Usdin; Merchant Law Group; McCarther Law Firm; McCauley Westberg & Ramirez; Michael Freund & Associates; Morris Manning & Martin; Morrison & Foerster; Mullin Russ Kilejian; Munger Tolles & Olsen; Niro Haller & Niro; O'Melveny & Myers; Paul Owens Law Firm; Paul Wilkinson Law Firm; Pennington Law; Ramirez and Associates; Richard Harrison Attorneys at Law; Romero Park ; Shackelford Melton & McKinley; Sheef & Stone; Sheehy Ware & Pappas; Sloan Matney; Spangenberg Shibley & Liber; Stinson Leonard Street; Sullivan & Cromwell; Swanson & Bratschun; Underwood Perkins; Vedder Price; Vorys Sater Seymour and Pease; Wagner Law; Wagner McLaughlin; Wright Close; Zuber Lawler & Del Duca


Awards & Honors

Member, Board of Directors, Emory University Goizueta Business School Association
Member, Board of Directors, Promotion Marketing Association
Winner - AARP Innovation@50+ 2016 - best start-up (Penrose Check-In Services)
Winner - American Geriatrics Association 2016 - best start-up (Penrose Check-In Services)
Winner - Cartier Women's Initiative, North America 2017 (top social-entrepreneur for Penrose Check-In Services)


Seminars & Training

Adjunct MBA Marketing Professor, American University
Adjunct MBA Marketing Professor, Fairleigh Dickinson
Adjunct Marketing Professor, American University
Guest Lecturer, Emory University Goizueta Business School
Guest Lecturer, College of William and Mary
Speaker, Harvard Business School
Speaker, AMA
Speaker, PMA
Speaker, IIR
Speaker, ICCFA
Speaker, Lilly
Speaker, Indian Business Association
Speaker, Entrepreneur's Organization (EO)
Speaker, John's Hopkins
Speaker, Industrial Organization and Behavioral Psychology Convention


Publications

Trademark and Patent Infringement, Misleading Advertising, Contract Breakage, Defamation, Unfair Business Practices


Professional References

Available upon request


Education

MBA, Marketing & Management, Emory University Goizueta Business School
BS, Education / Math Resource, Illinois State University




Find an Expert Witness