Jessie Stricchiola - Alchemist Media Inc.

Ms. Stricchiola has been retained as a testifying or consulting expert in over 100 litigation matters in U.S. and Canadian courts, has testified at 18 depositions, testified at 7 trial and arbitration proceedings, and written over 70 expert reports and declarations on various internet-related topics pertaining to web analytics, traffic validity, online advertising, search engine optimization, social media content, digital discoverability, and related topic areas. Cases in which she has provided expert testimony have included class action, trademark, copyright, and trade secret matters, and her patent litigation testimony has included claims construction and validity, infringement, and indefiniteness analyses.

References available upon request.

Areas of Expertise

Additional Expertise:

Search Engines, SEO, Search Engine Optimization, Web Analytics, PPC, Adwords, Google Ads, Discoverability, Digital Marketing, Website Development, Ecommerce, Google Analytics, Social Media, Facebook, Twitter, Instagram, Patent, Validity, Invalidity, Indefiniteness, IP, Prior Art, Copyright, Trademark, Content Moderation, Snapchat, Internet Reputation Management, Social Media, Website Traffic Analysis, Google Algorithm Changes, Traffic Validity, Click Validity Analysis, Click Fraud, Click Measurement, ChatGPT, AI, Artificial Intelligence, Algorithms.

Profile

With twenty-five years of experience in web analytics, digital marketing, search engine optimization, and related internet technologies, Ms. Stricchiola is a published O'Reilly author and co-author of The Art of SEO (© 2009, 2012, 2015, Q3 2023), a comprehensive reference guide to organic search engine optimization used in various U.S. and international university marketing and computer science degree programs including at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.

She has consulted for the U.S. Government, Microsoft Corporation, Fair Isaac Corporation and other organizations, and has been a lecturer and moderator at 60+ search engine and digital marketing industry events since 2002 including Search Engine Strategies (SES), Search Marketing Expo (SMX), ad:tech, PubCon, Web 2.0 Summit, Shop.org, Stanford Publishing on the Web, and MarketLive Ecommerce Summit.

Throughout her career, Ms. Stricchiola has been an advocate for accountability, transparency, and explainability in the development and use of algorithms and artificial intelligence in emerging technologies, and for building responsible technology platforms. Her work on the issue of click fraud within the paid search (PPC) industry has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).

Areas Served

US, Canada, International

Jessie Stricchiola - Alchemist Media Inc. in the Social Networks

LinkedIn

Legal Experience & Services

Ms. Stricchiola has been retained as a testifying or consulting expert in over 100 litigation matters in U.S. and Canadian courts, has testified at 18 depositions, testified at 7 trial and arbitration proceedings, and written over 70 expert reports and declarations on various internet-related topics pertaining to web analytics, traffic validity, online advertising, search engine optimization, social media content, digital discoverability, and related topic areas. Cases in which she has provided expert testimony have included class action, trademark, copyright, and trade secret matters, and her patent litigation testimony has included claims construction and validity, infringement, and indefiniteness analyses.

Publications

The Art of SEO (O'Reilly, 2009, 2012, 2015, Q3 2023)

Professional References

References available upon request.