Legal Expert Connections, Inc.

Marketing to your current clients is the absolute best way to generate profitable new revenue quickly. Your clients already know and trust you, so it is easy for them to say “yes” to more services. This article outlines five legal marketing campaigns that will help you with connect with current and past clients now.

Experts and attorneys can quickly spend even a generous online advertising budget when pay-per-click campaigns on Google are not optimized. This article explains how to optimize performance.

A few very simple lines of HTML code have the power to help or hinder your website’s search engine performance. Known as “meta tags,” these short commands describe the contents of a web page. Google, Yahoo, Bing, and other search engines use meta tags to varying degrees in promoting and displaying your web site to interested searchers. This article describes the title tag, description tag, and keyword tag to help you optimize your Internet marketing efforts.

Imagine the scene … Executive Committee members sitting around a conference table, unable to reach agreement on which legal marketing programs to implement. There are so many choices now, from Google AdWords to Twitter, Facebook, LinkedIn, and other forms of social media. This article shows attorneys and experts how to pick the right set of legal marketing programs for their firm.

Thought leadership is the ability to position yourself as an expert in your area of legal practice. Becoming a thought leader takes time, patience, and strategic planning. This article identifies five key steps you can take to become a legal thought leader respected by your peers and sought after by clients.

“Follow the money” is a suitable adage for legal marketing when it comes to business development in the new decade. Industries like energy and health care are obvious recipients of funding inflows based on governmental policies and demographics. Ten top law practice areas with expected high growth rates in 2010 and beyond are outlined below. Attorneys who set themselves apart as thought leaders—through speaking, writing, and press coverage—will gain a competitive advantage.

A client recently confided that he discovered the need for search engine marketing only after he built a new web site. Expecting that "if you build it, they will come," this sophisticated international attorney was surprised to learn that launching a new web site is only the first step in the continual effort to get business over the Internet.

Imagine being able to inform a prospect about your services precisely when they are looking for a service provider like you. Add a success-based pricing model to this dream, where you only pay for an ad when someone clicks on it to visit your web site, and you've got a perfect lead generation system in place.

Writing an article is an excellent investment of your time, especially if the thought of making a speech causes you to break out in a cold sweat. “Speaking” on paper is an ideal alternative. Corporate general counsel, among others, frequently contact attorneys based on published articles.

What can your law firm do to generate more revenue quickly? The answer is surprisingly simple. Current clients represent your best source of new business, since you already enjoy a trusting relationship with them. Here are ten steps you can take now to increase current client billings.

So lamented a local bankruptcy attorney at a business development seminar I recently taught. “My clients need therapy,” chimed in a real estate lawyer. Many attorneys today are struggling to generate the high volume of qualified leads needed to keep the lights on while achieving the goal of a six-figure salary. Where can you find all these prospects? Read on for ten free or low cost business development techniques proven to help you achieve your practice expansion goals.

Business networking can be like speed dating; you only have a few minutes to make a positive first impression. This article will show you how to talk to a prospect.

Wondering where you can find your next new client? Internet savvy attorneys are hitting the keyboard to build online referral networks that supplement traditional face-to-face networking. LinkedIn® is one of the most popular "social networking" sites among business users today. Over 30 million professionals from around the world, representing 150 industries, connect with prospects electronically on LinkedIn. You can too! Read this article to learn how.

How much should I charge for my expert witness services? It’s an important question that will determine the success of your consulting practice.

Here are some “best practices” as you build your expert witness consultancy.

Now that you’ve read our career advice in Part 2 of this series, you are ready to promote your new expert witness practice.

Education is one path to a forensic practice. Many colleges and universities now offer undergraduate or graduate degree programs in forensic accounting, forensic engineering, and other professions.

Miami CSI and other TV crime solving shows captivate viewer attention with the glamour, excitement, and challenge of forensic police activity. We watch as the prosecutor insists on hard, incriminating evidence that will withstand court scrutiny to put the bad guys behind bars. If you are considering a forensic career, this five-part series will explain the role of the expert witness and describe how you can qualify as an expert.

Your greatest opportunity for new business is hidden in your existing accounts. New business obtained from current or past clients tends to be more profitable, due to a lower cost of acquisition and a higher likelihood of successful completion.

Marketing without a plan is one of the biggest mistakes a law firm can make. This article gives you the key elements to an effective marketing plan for your law firm.

Law firm marketing fans reading will appreciate a new Google feature that will add a competitive advantage to your legal search engine marketing campaigns.

What is a law firm managing partner to do when preparing to weather today's troubled market conditions?

Now is a great time to work on the law firm marketing campaigns you plan to launch once the kids are back in school and clients have returned from summer vacation.

Real estate, government, intellectual property, international, privacy, immigration, trusts & estates, environment, employment and health care are projected to be the top 10 law firm practice areas of interest to the news media in 2008, projects law firm marketing consultant Margaret Grisdela. Plan accordingly!

What is the difference between a lawyer referral network and an attorney's contact database? It's a good question, and one I was just asked the other day.

Daily Business Review Editor David Lyons said today that journalists are turning into "mobile journalists." Speaking at a legal media panel luncheon co-hosted today by the Legal Marketing Association South Florida City Group and the Palm Beach County Chapter of the Association of Legal Administrators, "MoJo" reporters are becoming multimedia and videography experts as print newspapers turn increasingly to electronic communications.

Ever wonder how much attorneys are paying for their text ads on Google?

The holiday season is upon us, which means lots of opportunities for social networking. Think of this as the perfect time to skillfully launch your 2008 personal marketing efforts. You don’t have to be the life of the party to attract serious business development opportunities on the social circuit; you just need to have a plan. Here is a simple five-step program you can easily implement.

What is the difference between a referral network and a contact database? It's a good question, and one I was just asked the other day. A referral network is a group of 5-10 professionals who have the ability to send you high quality business leads, while your contact database is a list of all your prospects and clients.

How do you get to Carnegie Hall? Practice, practice, practice. This old joke works because of its wisdom. Now that you have an audience, advance planning is essential to the success of your presentation.

You know the conferences where the movers and shakers in your industry meet to stay abreast of current events in the legal industry. Getting a seat on the podium will strengthen your position as a leading attorney in your field. It is never too early to start your quest for speaking engagements. Major annual events book their speakers a minimum of 6 to 12 months in advance. The sooner you get named as a speaker, the more publicity you will generate through advance promotion.

Are you offering cookie-cutter legal services to your clients? Think about it for a minute. If you are, chances are that your client can easily go to a competitor who promises lower rates and/or higher service levels.

Acquiring new clients can cost five times more than retaining current clients, and the average company loses a staggering 10 percent of its customer base each year, according to the American Marketing Association.