Web Design, SEO & Internet Marketing for Law Firms
PaperStreet offers the following services:
- Web Design
Create a best-in-class website tailored to your needs. Our web designs impress and get results. If you need a website or a practice site online in a week, our Essentials package is your perfect ready-to-go solution.
A compelling logo not only demonstrates your company is firmly established, but it makes you memorable and distinguishes you from competitors. It is an essential part of any branding effort.
- Blog Design
If you are looking to establish yourself as an authority in your practice area while increasing website traffic and client inquiries, a blog can be one of the most effective tools out there.
- Content Writing
Say something original, something of value, and you will hook your audience. You will build trust. And boost your search results. All of which lead to client inquiries.
- Internet Marketing
We can set up SEO, Local Search, PPC, Social Media or Newsletter campaigns. We are your one-stop shop and take care of everything for your internet marketing needs.
- Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, can turn your website into a virtual rainmaker. It can potentially bring in several new inquiries a day and millions of dollars a year, by getting your law firm ranked high for search engine keyword phrases.
- Social Media
We advise any business that wishes to expand its client base or establish its brand to get involved with social media. Facebook, Twitter and LinkedIn are all worth measurable results on a daily basis.
- Google Local
When users type in terms such as "New Orleans Criminal Lawyer," search engines like Google now devote a significant portion of their results page to local listings, featuring a map and surrounding businesses. PaperStreet can set up such a local listing in about a week - sometimes as quickly as 24 hours - putting you on page one.
- Pay Per Click
Pay Per Click campaigns can be online in just a few days. This means your law firm is instantly getting qualified traffic and leads. PaperStreet tracks all campaigns impressions, clicks and - most importantly - conversions.
- Content Management
You can upload new articles, create new pages, and delete old pages with ease. You can customize an unlimited amount of content, attorney bios, practice areas, offices, articles, seminars, news, languages, and more.
- Web Maintenance
We have been maintaining websites for over 10 years. We have always provided same business-day updates. Clients often remark on how fast we work for them. We pride ourselves on making sure our clients' sites, once online, stay online and up to date.
- Web Hosting & Email
We have created a reliable, secure and fast network. Backed by our same-day support team, we keep your website and emailing running. We believe that a reliable, supported network saves you costs over the course of a year.
We act as your design team and create your home, category, listing, detail, checkout, general and other pages for your store. We focus on conversions with our proven layouts and technology.
Areas of Expertise
Clients come to us to build their websites because we do it right the first time. PaperStreet creates new websites and revitalizes aging ones. In addition to creating websites that are engaging, we also have a knack for getting results.
Choosing a web design team is a confusing process. There are so many puffed up promises and questions. Why should you choose PaperStreet? We answer that question with a few of our own.
Differentiating your firm is imperative to a successful marketing campaign. Do you really want the same cheesy-looking, cookie-cutter website as your competitor? We will create a unique brand for your firm and enhance its image with one of our designs.
We have a variety of SEO and Internet marketing packages to bring in new clients. We code your site so that your company appears top in the search engines. We can also create newsletters, blogs and Pay-Per-Click ad campaigns to give your company more exposure.
You already work 2,000 or 3,000 hours per year; let us take care of all the details. One of the advantages of working with PaperStreet is that we know what to expect. We have experience designing hundreds of legal websites. We know what your firm needs and what your clients expect. Our president and founder is an attorney.
Once your web site is launched, our Content Management System allows you to update your website on your own, with no technical knowledge. Yes, you will be able to update the website at any time, from anywhere, instantly.
PaperStreet Web Design in the Social NetworksFacebook Twitter LinkedIn
Awards & Honors
We've won many awards for the websites we build including multiple Communicator Awards and Best Law Firm Website by The Lawyerist. As a company we have also been nominated by the South Florida Business Journal as the top web design companies in South Florida. In 2014, Fast Tech nominated us as one of the fastest growing technology companies in South Florida.
Articles Published by PaperStreet Web Design
Create an Awesome Attorney Bio with These 7 Content Secrets
The most important part of your company’s website is your attorney bio. This is your opportunity to make an impression and tell your hero story – the one that will make prospects choose you over your competitors and existing clients tell their entire network how great you are. To create this awesome bio, you need a blueprint and we’ve got you covered. Here you go:Read Article
Six Biggest Mistakes with Law Firm Website Content
While you may think the content on your law firm’s website is not all that important because most people don’t take the time to read it, you need to realize what you write can go a long way in both attracting and turning off potential clients. If you want your site to do what it is supposed to do - reach and engage visitors - you should review your content to make sure you are not making some of the common mistakes discussed below.Read Article
Building Your Law Firm's Business with 10 Social Media Hacks
There's an easy way for law firms to think about social media. Instead of a vast, overwhelming network of talking heads, social media is one thing and one thing only for businesses: Opportunity.Read Article
4 Ways Law Firms Can Stay Proactive on the Web
When it comes to your online presence, making sure your law firm stays proactive is crucial to keeping up with your competition and keeping your Internet Marketing goals in check.Read Article
Google’s Featured Snippets: How to Make Your Content Stand Out in SERPs
Google has been rolling out its featured snippets function for some time now, and it has the internet marketing world buzzing.Read Article
Why Social Media Is Critical for Your Client Acquisition Strategy
Social media has proven itself to be quite effective in helping firms shape their brand’s reputation. That’s why today, a well-designed, SEO-considerate website should be complemented by a purposeful social media presence. It’s important to reach out to clients in ways that people do nowadays – through social media channels.Read Article
Long Form Content Doesn't Have to Be Boring
While 500+ word pages may have been your goal in the past, long form content pages (pages with 2,000 words or more) are now becoming the norm for sites looking to outrank their competition. This means that if you want to increase your SEO rankings and move to the top, you may need to rethink your content strategy.Read Article
Law Hub - Creating Good Content to Be Shared and Used
Good content wins new clients. You need to become a thought leader in your practice niche to earn new clients online. One way that lawyers can establish themselves as an authority on the web is through a “Law Hub,” a group of web content pages that exhaustively covers a specific topic or practice area.Read Article
How Great Lawyers Can Use Videos and Social Media to Get Their Message Across In 30 Seconds Or Less: Part 1
Facebook, Twitter, Instagram, Snapchat, LinkedIn and more...social media is now intertwined with people’s daily lives. In the first of this two part series, we’ll examine how lawyers can use social media to convey their message. With an in-depth explanation of how social media can be an asset to your business, you’ll see how you can use this rapidly growing platform to get the clients you need.Read Article
Five Tips to Help Avoid Delays in the Content Writing Process
Whether you are starting from scratch or revamping an existing website, writing content requires hard work, dedication and excellent planning. Delays in the writing process are one of the primary reasons websites are unable to launch on time. If you want to avoid content-related delays, below are five tips to help you keep your writing process on track.Read Article
The Long and Short of It: Why Other Types of Content May Work Better than Normal Blogs
For years, a huge part of marketing for law firms and other businesses has included short blogs that were intended to help their readers/clients/potential customers gain insight and provide answers or information about a particular issue or topic. Well, in recent months, it seems that times have changed with regard to what type of content is more effective from a marketing standpoint.Read Article
Four Suggestions For How Small Firms and Solo Practitioners Can Better Connect with their Readers
If you are a small law firm or a solo practitioner, competition can be tough. Depending on your location and practice specialty, there may be more than a hundred law firms in the area trying to attract the same types of clients. While you probably already have a website up and running and may even be using social media platforms such as Facebook, Twitter, and LinkedIn to market your firm, you may be asking yourself whether anyone is really taking the time to read what you are writing.Read Article
5 Common Content Marketing Mistakes and How to Avoid Them
For thousands of years, humans have used the written word to tell stories, express ideas and communicate perspectives. It’s no wonder then that copy plays a substantial role from a marketing standpoint. Think of copywriting as a sales strategy, with you, the writer, as the salesperson. Your copy needs to sell, otherwise, there’s no point. Yet, many writers make mistakes that lead to lower conversion rates. Below are 5 common content marketing mistakes and how to avoid them.Read Article
Conversion Review Checklist: 67 Things to Check on Your Law Firm Website
When you're looking to increase conversions on your website, it's important to understand what to look for. Something as simple as a bad photo, poor headline or misplaced contact form can derail your conversions. When the PaperStreet team does a conversion review on any website we start with the following comprehensive list.Read Article
How to Mess-Up your AdWords Pay-Per-Click Campaign in 10 Easy Steps
The following are common miscues when you set up your law firm PPC campaign. If you're a law firm setting up its first AdWords campaign, then you will want to avoid these steps to improve your conversions.Read Article
The Secret to Creating a Strong Brand
These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition? How are you different and what is your differentiating factor? It all boils down to your brand. But what encompasses your brand?Read Article
Holiday Posts for Lawyers
Every year around the holidays, many attorneys struggle to come up with just the right words to share with their clients (and potential clients) in keeping with the festive holiday season. Of course, it is natural for lawyers to wish the best for all their clients regardless of whether they observe a particular holiday or not. But how do you get a potential client’s attention during the often fast-paced holiday season? Write a few holiday posts that are related to your primary practice areas!Read Article
Omnivore: Take Two - How to Get Your List Accepted by MailChimp's Abuse Prevention System
Our last post about MailChimp’s automated abuse prevention systems, lovingly referred to as Omnivore, might have left you saying “UH, thanks for the 411…but how exactly does this affect me?” Never fear, PaperStreet is here to let you know how Omnivore might wiggle its way into your life on the interwebs.Read Article
New Link Building: Take Your Web Presence to the Next Level
In order to stay competitive, it is important to engage in building a better web presence for your firm. This means improving your relevancy and authority for your website (and sometimes usability). Our internet marketing plans are also about forming a partnership to grow your business. By following our guidelines and investing in new content, links and upgrades, you can succeed long-term.Read Article
How to Pitch a Publication: A Guide to Getting Published for Attorneys, Part I – Researching Media Outlets
Publishing articles is an excellent way to boost your online authority, establish yourself as a thought leader in your practice area and drive traffic to your website. Publishing in today’s leading media outlets involves more than just sending your article to the outlet and hoping it will be published. Most editors require you to pitch your idea before they will assign a story. Writing the article is the easy part; landing the article assignment is harder.Read Article
What You Should Consider When Writing Content for Your Practice Area Pages
While almost every law firm website includes a “practice areas” section, many law firms wonder what kind of content they should be covering on their practice area pages. Like any other portion of your website, if you want to increase traffic and convert users into potential clients, your practice area pages need to provide users with the information they are searching for. This means that you need to spend some time answering the following questions:Read Article
7 Steps to SEO Success
An SEO campaign is crucial to finding your place at the top of the search results page. By targeting specific keywords for your practice, you can establish yourself or your firm as an authority in your geographic region.Read Article
Two Real Ways Law Firm Websites Stand Out
When the time comes to create a new design for your law firm there are a few crucial features that will separate you from the pack. These things may be small and seemingly unimportant, but I can assure you it’s all in the details.Read Article
How to Conduct a Content Audit of Your Law Firm Website
Content Review Checklist Whether you are launching a new website or updating an existing one, it is important to audit your law firm website content to make sure it meets user needs and business goals. Below is a checklist of items to help you evaluate whether you should keep, revise or eliminate a web page.Read Article