PaperStreet Web Design

The most important part of your company’s website is your attorney bio.  This is your opportunity to make an impression and tell your hero story – the one that will make prospects choose you over your competitors and existing clients tell their entire network how great you are. To create this awesome bio, you need a blueprint and we’ve got you covered.  Here you go:

While you may think the content on your law firm’s website is not all that important because most people don’t take the time to read it, you need to realize what you write can go a long way in both attracting and turning off potential clients.  If you want your site to do what it is supposed to do - reach and engage visitors - you should review your content to make sure you are not making some of the common mistakes discussed below.

There's an easy way for law firms to think about social media. Instead of a vast, overwhelming network of talking heads, social media is one thing and one thing only for businesses: Opportunity.

When it comes to your online presence, making sure your law firm stays proactive is crucial to keeping up with your competition and keeping your Internet Marketing goals in check.

Google has been rolling out its featured snippets function for some time now, and it has the internet marketing world buzzing.

Social media has proven itself to be quite effective in helping firms shape their brand’s reputation. That’s why today, a well-designed, SEO-considerate website should be complemented by a purposeful social media presence. It’s important to reach out to clients in ways that people do nowadays – through social media channels.

While 500+ word pages may have been your goal in the past, long form content pages (pages with 2,000 words or more) are now becoming the norm for sites looking to outrank their competition.  This means that if you want to increase your SEO rankings and move to the top, you may need to rethink your content strategy. 

Good content wins new clients.  You need to become a thought leader in your practice niche to earn new clients online.  One way that lawyers can establish themselves as an authority on the web is through a “Law Hub,” a group of web content pages that exhaustively covers a specific topic or practice area.

Facebook, Twitter, Instagram, Snapchat, LinkedIn and more...social media is now intertwined with people’s daily lives. In the first of this two part series, we’ll examine how lawyers can use social media to convey their message. With an in-depth explanation of how social media can be an asset to your business, you’ll see how you can use this rapidly growing platform to get the clients you need.

Whether you are starting from scratch or revamping an existing website, writing content requires hard work, dedication and excellent planning.  Delays in the writing process are one of the primary reasons websites are unable to launch on time.  If you want to avoid content-related delays, below are five tips to help you keep your writing process on track.

For years, a huge part of marketing for law firms and other businesses has included short blogs that were intended to help their readers/clients/potential customers gain insight and provide answers or information about a particular issue or topic.  Well, in recent months, it seems that times have changed with regard to what type of content is more effective from a marketing standpoint.

If you are a small law firm or a solo practitioner, competition can be tough. Depending on your location and practice specialty, there may be more than a hundred law firms in the area trying to attract the same types of clients. While you probably already have a website up and running and may even be using social media platforms such as Facebook, Twitter, and LinkedIn to market your firm, you may be asking yourself whether anyone is really taking the time to read what you are writing.

For thousands of years, humans have used the written word to tell stories, express ideas and communicate perspectives. It’s no wonder then that copy plays a substantial role from a marketing standpoint. Think of copywriting as a sales strategy, with you, the writer, as the salesperson. Your copy needs to sell, otherwise, there’s no point. Yet, many writers make mistakes that lead to lower conversion rates. Below are 5 common content marketing mistakes and how to avoid them.

When you're looking to increase conversions on your website, it's important to understand what to look for. Something as simple as a bad photo, poor headline or misplaced contact form can derail your conversions. When the PaperStreet team does a conversion review on any website we start with the following comprehensive list.

The following are common miscues when you set up your law firm PPC campaign. If you're a law firm setting up its first AdWords campaign, then you will want to avoid these steps to improve your conversions.

These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition? How are you different and what is your differentiating factor? It all boils down to your brand. But what encompasses your brand?

Every year around the holidays, many attorneys struggle to come up with just the right words to share with their clients (and potential clients) in keeping with the festive holiday season. Of course, it is natural for lawyers to wish the best for all their clients regardless of whether they observe a particular holiday or not. But how do you get a potential client’s attention during the often fast-paced holiday season? Write a few holiday posts that are related to your primary practice areas!

Our last post about MailChimp’s automated abuse prevention systems, lovingly referred to as Omnivore, might have left you saying “UH, thanks for the 411…but how exactly does this affect me?” Never fear, PaperStreet is here to let you know how Omnivore might wiggle its way into your life on the interwebs.

In order to stay competitive, it is important to engage in building a better web presence for your firm. This means improving your relevancy and authority for your website (and sometimes usability). Our internet marketing plans are also about forming a partnership to grow your business. By following our guidelines and investing in new content, links and upgrades, you can succeed long-term.

Publishing articles is an excellent way to boost your online authority, establish yourself as a thought leader in your practice area and drive traffic to your website. Publishing in today’s leading media outlets involves more than just sending your article to the outlet and hoping it will be published. Most editors require you to pitch your idea before they will assign a story. Writing the article is the easy part; landing the article assignment is harder.

While almost every law firm website includes a “practice areas” section, many law firms wonder what kind of content they should be covering on their practice area pages. Like any other portion of your website, if you want to increase traffic and convert users into potential clients, your practice area pages need to provide users with the information they are searching for. This means that you need to spend some time answering the following questions:

An SEO campaign is crucial to finding your place at the top of the search results page. By targeting specific keywords for your practice, you can establish yourself or your firm as an authority in your geographic region.

When the time comes to create a new design for your law firm there are a few crucial features that will separate you from the pack. These things may be small and seemingly unimportant, but I can assure you it’s all in the details.

Content Review Checklist Whether you are launching a new website or updating an existing one, it is important to audit your law firm website content to make sure it meets user needs and business goals. Below is a checklist of items to help you evaluate whether you should keep, revise or eliminate a web page.