Donít Lose Email Leads in Your Spam Filter
By: Margaret Grisdela is President of Legal Expert Connections, specializing in marketing and business development in the legal market and litigation support markets. You can reach her at email@example.com.
Chances are you could be missing important business opportunities if your email inbox utilizes a spam filter. Take a few minutes now to investigate your email screening procedures for messages received from unknown senders. You might even discover a new client hiding among the spam!
As an active expert witness, you rely on your website as well as HG Experts and other online sources to generate incoming leads from new prospects on a daily or weekly basis. Email inquiries from new business prospects, which by definition are unknown and unexpected when they arrive in your inbox, can take a detour to your spam box without your knowledge.
When was the last time you did not receive an email sent by a client or friend? Failed email delivery can be quite common. Usually the sender just emails you again until you receive the message.
Now imagine a situation where somebody (like a prospective legal client) sends you an email that you don’t receive, but they don’t tell you about it. Attorneys or paralegals frequently contact a number of experts via email and engage the most qualified candidate who responds first. You miss out on a potential engagement if the email inquiry does not show up in your inbox.
Here are five easy steps to protect your email, receive incoming leads and avoid technical nightmares:
- Check your spam box often if you use automated email filtering. Microsoft Outlook 2003 and AOL give you the ability to control the settings and security levels for your incoming email. More information is available at: http://www.microsoft.com/office/editions/prodinfo/junkmail.mspx#EIC or www.aol.com.
- Add a response form to your Website. Your Webmaster can set this up so that you are automatically alerted with an email recognized by your server.
- Update your “safe” and “blocked” sender lists often, especially if delivery is controlled at the ISP level. Add a law firm’s email domain to your approved email list when you get a new client from the firm.
- Separate business from personal correspondence by using two different email accounts.
- Avoid downloading free software or clicking on unsolicited ads. If you do, you may find yourself subject to a virus or malicious Adware attack (see below).
Beware of Adware
Most spam is simply annoying. Adware refers to software you inadvertently download with other software or by even clicking on a less than reputable webpage. You know you’re a victim when you find yourself bombarded with a series of pop-up or pop-under ads that dramatically interfere with your PC’s performance.
Adware is not a virus, so don’t be lulled into a false sense of security if you have virus protection. Investigate options available from Norton, McAfee, Lavasoft, STOPzilla, Spybot Search & Destroy or SpywareBlaster. These are not product endorsements, and you need to determine which approach is best for you. Most packages are in the $20-$30 range, and some are even free.
The time to protect your PC from Adware is BEFORE you become infected. I suffered an Adware attack once, and my computer was never the same. It’s much better to be spending precious billable hours on client work instead of computer recovery.
The Internet is an excellent way to generate business. Keep these simple rules in mind and you will maximize new business leads.
READER FEEDBACK ENCOURAGED
Do you have questions about promoting your expert witness or law practice over the Internet? Drop us a line and let us know what’s on your mind. We’ll answer each question individually and post common questions with answers online at www.hgexperts.com.
ABOUT THE AUTHOR: Margaret Grisdela is President of Legal Expert Connections, specializing in marketing and business development in the legal and litigation support markets. She served as the 2005 President of the Florida Direct Marketing Association. You can reach her at firstname.lastname@example.org.
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